Category: Chery Tiggo 7 Pro


New Chery Tiggo 7 Sport Makes A Splash

Posted by on 29 Aug 2024

Exciting times are ahead for Chery fans! The international debut of the Chery Tiggo 7 Sport has car enthusiasts buzzing with anticipation. This sleek and stylish SUV, which has been making waves in China, is set to launch officially in September 2024. While it’s not slated to hit South African shores just yet, its global reveal is still something to celebrate. Let’s dive into what makes the Tiggo 7 Sport such a compelling addition to the Chery lineup.

First Impressions Matter

The Chery Tiggo 7 Sport is turning heads for all the right, albeit controversial, reasons. Sporting a bold design reminiscent of the iconic Range Rover, this new model brings a fresh look to the streets. At first glance, you’ll notice the striking mesh grille, which closely resembles the British luxury SUV. This resemblance is no coincidence, considering Chery’s joint venture partnership with Jaguar Land Rover in China. Far from being a simple copycat, the Tiggo 7 Sport pays homage to its prestigious counterpart, blending classic elegance with Chery’s unique design flair.

The SUV’s resemblance to the Range Rover doesn’t end with the grille. The narrow bumper, skid plate, and sleek daytime running lights all contribute to a look that feels both familiar and innovative. With its stylish profile, hidden door handles, and aerodynamic roof racks, the Tiggo 7 Sport balances urban sophistication with an adventurous spirit.

Enticing Interior Features

Step inside the Tiggo 7 Sport, and you’re greeted with a modern, well-crafted interior that emphasises comfort and connectivity. The spacious cabin features a floating instrument panel and a large infotainment screen, ensuring drivers have all the information they need at their fingertips. The through-type air conditioning and chunky drive selector add to the car’s high-end feel, making every journey a pleasure.

Much like its exterior, the interior of the Tiggo 7 Sport draws inspiration from Chery’s other popular models, particularly the Chery Tansuo 06, also known internationally as the JAECOO J7. This familiarity brings a sense of unity across Chery’s range, showcasing their commitment to quality and user-friendly design.

Pure Performance Powerhouse

The Chery Tiggo 7 Sport isn’t just about good looks; it’s a performance powerhouse too. While specific powertrain details are still under wraps, it’s expected that this SUV will share its engine with the Tansuo 06. This means a 1.6-liter turbocharged engine, delivering an impressive 145 kW of power and 290 Nm of torque. Paired with a seven-speed wet dual-clutch gearbox, the Tiggo 7 Sport promises a smooth and responsive driving experience. Whether navigating city streets or exploring winding mountain roads, this SUV is built to perform.

A Look To The Future

The Chery Tiggo 7 Sport marks another exciting chapter in Chery’s ongoing evolution. Its bold design choices and strong performance credentials position it as a serious contender in the global SUV market. This model aligns with Chery’s broader strategy of innovation and expansion, solidifying its place among the top players in the automotive industry. As Chery continues to grow its portfolio, fans worldwide can expect more groundbreaking vehicles in the near future.

Stay Connected With Group1 Chery

While the Chery Tiggo 7 Sport’s arrival in South Africa is still uncertain, we’re thrilled to witness its international debut. At Group1 Chery, we share the excitement of this launch and can’t wait to see what other innovations are on the horizon. To stay updated on all things Chery, including news on upcoming models and exclusive offers, be sure to follow us on social media. Join our community, and let’s continue this exciting journey together!

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Grip And Go: Chery’s AWD SUVs Deliver Thrills And Versatility

Posted by on 31 May 2024

Chery’s New AWD SUVs: Just What South Africans Are Looking For!

Chery’s New AWD SUVs: Just What South Africans Are Looking For!

South Africa provides the perfect landscape for adventure and exploration, which has only fueled a growing demand for capable all-wheel-drive (AWD) vehicles that can handle challenging terrains, thanks to their systems that offer unparalleled traction, stability, and control.

Chery, a brand synonymous with innovation and quality, has answered the call for capable AWD SUVs with two exceptional offerings on the South African market in 2024 – the Chery Tiggo 8 Pro MAX AWD and the Chery Tiggo 7 Pro MAX AWD.

We take a look at both SUVs, exploring how they provide the perfect blend of performance, safety, and versatility.

Chery Tiggo 8 Pro MAX AWD

Chery’s New AWD SUVs: Just What South Africans Are Looking For!

Chery’s New AWD SUVs: Just What South Africans Are Looking For!

The Tiggo 8 Pro MAX AWD stands as Chery’s flagship model – boasting power, luxury and advanced AWD capabilities. The SUV is squarely aimed at families and individuals who prioritise interior space, cargo capacity, and robust performance from their vehicle, while still expecting a premium experience.

Under the hood of the Tiggo 8 Pro MAX, you will find a 2.0-litre TGDI engine mated to a responsive seven-speed dual-clutch automatic transmission. It has an intelligent Grip Control all-wheel-drive system that continuously monitors the road surface and automatically distributes torque between the front and rear wheels for optimal traction and stability.

The advanced electronic AWD system in the new Tiggo 8 Pro MAX AWD model comes with six modes, including economical, normal, sports, camping, skiing, and off-road, allowing drivers to effortlessly adapt to various road conditions, for optimal performance and control.

The Chery Tiggo 8 Pro MAX offers ample space for up to 7 passengers and boot capacity for all of your gear, especially with the rear seats folded down. On the inside, it comes with a plush leather steering wheel and offers advanced tech with a 12.3 Inch Digital Instrumentation, 8 Inch Touch Screen Ventilation Control, 10.25 Inch Floating Touchscreen Multimedia Display with Apple CarPlay/Android Auto, wireless charging, and an 8-speaker Sony Sound System.

Chery Tiggo 7 Pro MAX AWD

Chery’s New AWD SUVs: Just What South Africans Are Looking For!

Chery’s New AWD SUVs: Just What South Africans Are Looking For!

The Tiggo 7 Pro MAX AWD is a true driver’s delight, boasting a spirited engine that delivers exhilarating performance. Its responsive handling and dynamic driving characteristics make it a joy to pilot. It is the ideal choice for younger drivers and those who enjoy a sportier driving experience, especially for urban adventures.

The New Tiggo 7 Pro MAX is powered by Chery’s 1.6 TGDI turbo-petrol engine with 145kW of power and 290Nm of torque and is paired with a dual wet clutch seven-speed DCT transmission. It offers 6 intelligent driving modes: Eco, Normal, Sport, Snow, Muddy and Off-Road.

Step inside the Tiggo 7 Pro MAX AWD, and you’ll be greeted by a modern and stylish interior that exudes a sporty vibe. Thoughtfully designed with a focus on driver engagement, the cabin features bolstered seats that provide ample support during spirited drives.

In terms of technology, it offers a dual curved screen (12.3″ LCD Driver Cluster + 12.3″ Centre Control LCD Screen), wireless Apple CarPlay/ Android Auto, multicolour ambient lighting system, 8-speaker Sony Sound System and fast wireless charging.

How Do These Models Compare?

The Chery Tiggo 8 Pro MAX AWD is well-suited for adventures that require ample space, off-road capability, and a touch of luxury. Its spacious interior and large boot make it an excellent choice for family road trips. Additionally, the all-wheel-drive system and likely higher ground clearance allow it to tackle light off-road trails and challenging terrain with ease. The Tiggo 8 Pro MAX AWD is the more premium of the two.

On the other hand, the Chery Tiggo 7 Pro MAX AWD excels in urban environments and situations that demand agility. Its compact dimensions make it well-suited for navigating through busy city streets and tight parking spaces, making it the best choice for urban adventures and daily commutes. While slightly smaller than the Tiggo 8, it still offers ample interior space and versatility for weekend trips or short getaways.

Whether you crave the comfort and capability of the Tiggo 8 Pro MAX AWD or the athletic prowess of the Tiggo 7 Pro MAX AWD – Chery’s AWD SUVs are poised to elevate your adventurous lifestyle in South Africa, providing the perfect blend of performance, safety, and versatility.

Ready For Adventure?

Interested in the Tiggo 7 Pro MAX AWD or the Tiggo 8 Pro MAX AWD? Don’t hesitate to take a look at the models on offer on the Group1 Chery SUVs page. If you are looking for more specs download the latest Tiggo 7 Pro MAX brochure here or the latest Tiggo 8 Pro MAX brochure here.

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Why The Chery Tiggo 7 Pro Offers Great Value For Money

Posted by on 01 Nov 2022

Why The Chery Tiggo 7 Pro Offers Great Value For Money

 

With an affordable range of reliable and stylishly modern sports utility vehicles, like the recently introduced Chery Tiggo 7 Pro, Tiggo 4 Pro and the Tiggo 8 Pro, Chery is fast becoming a household name. The automaker recently reported its monthly sales now exceed 1000 units which indicates the brand is quickly gaining popularity in South Africa. As a result, Chery has become one of the top ten new car brands available in South Africa.

Is The Chery Tiggo A Good Car?

As with all cars, the answer depends on your requirements as each one offers something different. If you’re a single professional, a couple, or have young children, then the Chery Tiggo 4 Pro should meet your needs. For bigger families or those who just need more room, the Chery Tiggo 8 Pro offers seating for seven people plus ample storage space.

If you want something in between, the Chery Tiggo 7 Pro is the perfect option. While it doesn’t have seven seats, it has a wide range of premium features similar to the bigger Chery Tiggo 8 Pro. Not to mention a comfortable drive with sufficient head and legroom for all occupants and decent boot space.

The luxurious features included in all of the top-spec Chery models make them stand out among their competitors. With voice control, a panoramic sunroof, quality headlights, comfy seats and a Sony-driver audio system, it’s hard to ignore just how much value you get at a lower price than similar SUVs on the market today.

Why You Should Buy The Chery Tiggo 7 Pro

While both the Tiggo 4 Pro and the Tiggo 8 Pro are certainly impressive, the recently launched Chery Tiggo 7 Pro appears to be the happy medium.

Not only does the Chery Tiggo 7 Pro drive incredibly well, but its suspension also provides the perfect balance between comfort and firmness for added control, even around corners. It may not be sporty but it does pack a punch and handles dirt tracks and the often-neglected tarmac roads in South Africa with ease.

The steering is light and responsive but you can also firm it up using the different built-in Drive modes. With the ECO and SPORT modes, you can channel more power when you need it most or simply cruise along to save on fuel. With a reported fuel economy rate of 6,8 L/100 km, your budget will go even further.

Interior Features And Flawless Voice Control

The seating positions are another highlight, not to mention the big sunroof that makes the cabin feel even roomier and fresh. Better yet, you can use voice commands to tilt, open, and close the sunroof. With natural language processing, you can also use voice commands to open or close the windows and climate settings. Unlike many other brands, even high-end models from big manufacturers, the Chery voice control system works flawlessly.

While features may vary depending on the variant, the top-spec executive model is packed with everything you need, including:

  • cruise control
  • 6 airbags
  • anti-lock brakes
  • brake assist
  • lane-departure warning
  • electric windows and mirrors
  • remote central locking
  • keyless start
Why The Chery Tiggo 7 Pro Offers Great Value For Money

 

The tech-laden driving experience is another selling point of the Chery Tiggo 7 Pro. With its large 10,25-inch touchscreen display, you have easy access to the car’s various functions and settings, including Bluetooth connectivity, and a variety of other features.

The touchscreen is easy to see and control, and the sound quality is excellent. For those who enjoy a hands-free experience, the Tiggo 7 Pro offers Bluetooth connectivity and steering wheel-mounted controls. It also includes a built-in navigation system that makes it easy to get around.

The 7-inch digital driver cluster is also a handy feature, providing all the information you need while the system provides seamless smartphone support for audio streaming apps such as Audible and YouTube Music. The main display links to a multi-camera system displaying a 360-degree view all around the vehicle.

Power, Performance And Safety

The Chery Tiggo 7 Pro is fun to drive in town or on the open road as it offers sufficient power and torque without sounding overwhelmed when putting your foot down. There is no wheel slip when pulling away from a standstill position and you can confidently accelerate to overtake even on wet roads.

Under the bonnet is a smooth, powerful but economical 1.5-litre turbocharged four-cylinder petrol engine. It delivers 108kW and 210Nm of torque to the front wheels through a responsive Continuously Variable Transmission (CVT) as standard.

In Normal Drive mode, the revs stay low for a more relaxed ride, but you still have enough throttle response to take advantage of occasional gaps in highway traffic. But, when switching to Sport mode, the Chery Tiggo 7 Pro springs to life with higher revs and shorter gear ratios for additional power.

In terms of vehicle safety, the Chery Tiggo 7 Pro is right up there with the best (and most expensive). A high-strength body adds to occupant safety along with the following:

  • Omnidirectional Airbag System
  • 360-degree Allround View Monitor*
  • Rear Park Distance Control Sensors
  • Rear View Camera
  • TPMS (Tyre Pressure Monitoring System)
  • ABS & EBD & BAS (Brake Assist System)
  • ESP (Electronic Stability Program)
  • Hill Start Assist and Hill Decent Control
  • Blind Spot Detection
  • Rear Traffic Alert
  • Lane Departure Warning*
  • Front Collision Warning*
  • Automatic Emergency Braking*
Why The Chery Tiggo 7 Pro Offers Great Value For Money

 

* Model-dependent features

Is The Chery Tiggo 7 Pro Good Value For Money?

With car prices reaching an all-time high, you may be wondering if it’s worth buying the Chery Tigo 7 Pro. Well, considering the price you pay for a German or Japanese SUV with similar offerings, the Chery Tiggo 7 Pro Executive, in particular, is a bargain at just R454,900.

The Chery is an excellent choice for anyone looking to spend R500,000 or less on a family car. Even though the brand hasn’t been around for very long, it’s also already demonstrated impressive reliability and a strong dealer network.

It offers a spacious 475-litre boot, good ground clearance, and loads of safety and convenience features you would pay a premium for with other brands. The engine noise is also minimal and you get a great brake pedal feel with light steering which makes it easy to manoeuvre and park.

The Chery Tiggo 7 Pro comes with a five-year or 150,000km mechanical warranty while first owners also get a 10-year or 1,000,000km warranty for the engine which is unheard of. The car also comes standard with a five-year or 60,000km service plan while service intervals are recommended every 15,000km.

Final Verdict On The Chery Tiggo 7 Pro

In summary, the Chery Tiggo 7 Pro is a great car for those looking for a balance between size, luxury features and price. With its excellent build quality, modern design and comprehensive safety features, the Chery Tiggo 7 Pro ticks all the right boxes.

From the driver’s seat, you get a sense of security, quality and comfort while displaying no creaks, shakes or unfamiliar noises. With a robust design, powerful engine, responsive transmission and a long list of features, you will struggle to find a family SUV that offers better value for money than the Tiggo 7 Pro.

If you want to test drive the Chery Tiggo 7 Pro or have any additional questions, contact your nearest Group1 Chery dealer in George or Stellenbosch. We also encourage you to sign up for our newsletter to receive special offers and the latest Chery news once a month.

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Choose The Chery Tiggo Pro SUV To Fit Your Lifestyle

Posted by on 04 Oct 2022

Three Brilliant SUVs - Chery Tiggo 4 Pro, 7 Pro And 8 Pro

Three Brilliant SUVs – Chery Tiggo 4 Pro, 7 Pro And 8 Pro

Chery has formally entered the South African market with the brilliant Chery Tiggo SUVs and they have been selling like hot cakes. Yet, each of the three cars – the Tiggo 4 Pro, 7 Pro and 8 Pro are clearly different cars aimed at different buyers. We spoke to a few buyers to find out why they chose the particular Tiggo they bought.

This is just a quick sample of buyers, and for each of these cars, there were buyers who bought them for different reasons. For example, we feature a mother of three, a homemaker with a part-time job, who bought the Chery Tiggo 4 Pro, but there were young professionals who wanted a sharp-looking, full-features compact SUV and even a couple of retirees among those we interviewed.

Chery Tiggo 4 Pro

Chery Tiggo 4 Pro

Chery Tiggo 4 Pro

Lindi is a homemaker with three children in primary school and the school and sports runs take up the major part of her day. She also has a part-time job making and selling pottery to retail outlets in her area.

Her primary reason for buying the Tiggo 4 Pro was safety. “I am constantly driving from here to there with my kids and their friends, and I want them to be safe. I like the idea that my Tiggo is made from super safe steel that can deal with any accident, and the fact that it has all these airbags and anti-skid brakes and so on.”

She also likes the CVT which means she can just drive and not worry about changing gears, as well as the car’s compact size which makes it easy to park. The Tiggo 4’s surprisingly large boot also allows her to pack her bulky pottery for deliveries to her customers.

Chery Tiggo 7 Pro

Chery Tiggo 7 Pro

Chery Tiggo 7 Pro

Shane is a young IT professional, single, likes to party and hang out with friends. He chose the Tiggo 7 because it is ‘such a hot looking car’ and his friends prefer to go in his car when they go out.

The Tiggo 7 is also a very professional-looking car – client look at your ride when you visit and the 7 certainly impresses them.

Shane bought the Executive trim Tiggo 7, because he loves the powered panoramic sunroof, a massive 1.13m2 one-touch on-off view of the sky. Because he works with technology, he also loves the multiple screens, 360-degree camera, voice command system, infotainment system, handsfree Bluetooth, 6-speakers sound system and wireless charging.

Chery Tiggo 8 Pro

Chery Tiggo 8 Pro

Chery Tiggo 8 Pro

Vusi is an entrepreneur and CEO of a small but growing company, a family man who loves going on getaways.

The Tiggo 8 Pro looks big and smart enough to compete with even the fanciest of the top-end SUVs on the market, yet it was in a price bracket that suited Vusi’s budget admirably.

The seven seats and huge boot allow him to take his wife, kids and a couple of their friends, as well as all the luggage they need, to weekend getaways in comfort, style and perfect safety. The impressive infotainment also takes the ‘are we there yet?’ out of even the longest trips.

Which Chery Tiggo one suits you and what you do best?

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Chery Awarded Two HUGE International Awards

Posted by on 26 Jul 2022

Chery WINS Two Big 2022 International Car Awards

Chery WINS Two Big 2022 International Car Awards

We are very happy to announce that Chery has recently garnered not one, but two, major international awards. As an automotive brand, Chery always aims to provide our clientele with the best driving and car-owning experience possible, and while we don’t do it for the awards, some recognition is always nice. Here’s why our two most recent accolades did us especially proud.

Most Popular Chinese Car Brand in Peru

The TIGGO 7 PRO was awarded Most Popular Chinese Car Brand in Peru during the most recent Car of the Year content hosted by Nitro. The Tiggo 7 Pro is the newest addition to an already-impressive lineup of stylish, affordable, and reliable Chery cars. Using some of the latest technologies and through refined automotive engineering, the Tiggo 7 compact crossover SUV not only looks the part but also offers incredible value for money.

Its high-strength body adds to occupant safety thanks to a wide array of safety features that include:

  • an omnidirectional airbag system
  • 360-degree all-round view monitor
  • speed limit reminder
  • ABS
  • EBD
  • BAS
  • and more

These were all factors that put it out in front during the selection process and ultimately secured the win, which was celebrated during an award ceremony at Hotel Swissôtel Lima, with many professional journalists, KOLs, and auto experts in attendance.

SUV with the Best Advanced Technology in Saudi Arabia

The TIGGO 8 PRO, on the other hand, was named the SUV with the Best Advanced Technology in Saudi Arabia. Since its initial launch in Saudi Arabia in June 2021, the Tiggo 8 Pro has seen a whopping 560% increase in sales, which points to the clear recognition and favour Saudi SUV enthusiasts have developed for Chery and the brand-new PRO series in general.

The awards were hosted and judged by two well-established Saudi Arabian automotive media organisations, namely Saudi Auto and Sports Motor – both of which are highly regarded in this region. As such, their favour points to the fact that the Chery brand has now been accepted as a popular part of the local car landscape.

That’s the short and the long of it! Check back soon for more info and insights from the Group1 Chery team. In the meantime, feel free to get in touch with the teams at our branches in Stellenbosch or George. We will happily provide you with any information you need, and look forward to welcoming you to our dealerships to experience our new and pre-owned vehicles in person (and take a test drive, of course!).

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Chery Tiggo 7 Pro Is In The Big Leagues Now

Posted by on 13 Jun 2022

Chery Tiggo 7 Pro Is In The Big Leagues Now

Why Chery Tiggo 7 Pro Is Good Value For Money

Following the tremendous success of the Tiggo 4 and the Tiggo 8, Chery Motors seems to have hit the spot with the Chery Tiggo 7 Pro. It’s not often you hear of car brands bouncing back the way Chery has and it’s nothing short of a revelation. The flagship Tiggo 8 Pro took everyone’s breath away and now, the Chery Tiggo 7 Pro is showing off its appeal with modern styling, loads of features and ample space at an unbelievable price.

Revival Of The Chery Brand In South Africa

It’s quite normal for the wider motoring community to be apprehensive about brands that haven’t performed all that well in the past. Citroen is one example as they pulled out of South Africa in 2016 only to make a tremendously successful comeback in 2019.

Proton follows a similar story as the company announced in 2015 that it would stop all vehicle sales in South Africa, stating that the market was deteriorating. However, in 2022, Proton is back in the driving seat with the Combined Motor Holdings (CMH) Group as the local distributor.

Chery is an even bigger success story in the making with the latest Tiggo family of cars looking the part in more ways than one. The company first arrived in South Africa in 2008, introducing the QQ3 and Tiggo 3. Since Chery was an unknown entity at the time, local buyers were apprehensive to spend money on a brand they didn’t know.

While styling may be objective and hardly a deciding factor, the biggest concerns were unproven mechanics and reliability. As such, Chery spent time and money gathering and analysing data, monitored buyer trends and identified the positives of launching in South Africa.

What The Chery Tiggo 7 Pro Offers Today

Looking at the Chery Tiggo 7 Pro, it’s a far cry from any Chery car of just 10 years ago. Today, this modern and stylish SUV can stand tall on any showroom floor, offering incredible value for money. If competitors are not concerned yet, they should be as the Chery Tiggo 7 Pro delivers on all fronts. There are also seven body colours to choose from.

While the Chery Tiggo 7 Pro looks similar to its bigger Tiggo 8 sibling, there are a few differentiating factors. Overall, the Tiggo 7 SUV looks more muscular and perhaps a little sportier from the front. It has smooth design lines and lovely finishes, inside and out. From 18-inch wheels and a roof-mounted spoiler to dual exhaust surrounds, heated and electrically foldable mirrors with integrated LED indicators, the Tiggo 7 SUV is in the big leagues now.

All the lights are LEDs and switch on automatically while it also has intelligent wide-angle fog lights and light-bar-type LED daytime running lights. Some of the most striking elements are the hexagonal grille with three-dimensional diamond-shaped brightwork and the elongated front lights which run from the grille to the start of the sharply creased shoulder line.

Inside The Chery Tiggo 7 Pro

What you get on the inside is as impressive as the exterior which resembles much of the same in other Tiggo models. The leather-like dash is uncluttered, featuring three digital screens with soft-touch surfaces that add a sense of elegance and luxury that would appeal to just about anyone.

The digital instrument cluster is another attractive feature with a large 10.25-inch touchscreen infotainment system complete with Apple CarPlay and Android Auto. A third touch screen for the climate control functions sits a little lower down on the console that offers surgical-level N95 air filtering. It also powers the cooling system of the cooled central cubbyhole.

Adding further impetus to the already stylish interior is the short gear-lever and gloss black. Drivers and passengers will love the amount of storage space throughout the cabin, especially in the front. Below the centre console, you will find a handy storage compartment with a wireless charging tray to keep things neat and tidy.

In terms of space, there is ample rear legroom with a sufficient luggage compartment offering storage of 475-litres which expands to 1500 litres when you fold down the seats. From sporting gear and camping accessories to beach toys and groceries, the Chery Tiggo 7 Pro SUV can do it all!

Chery Tiggo 7 Pro Engine Specs And Performance

The Chery Tiggo 7 Pro is available in two versions, the R409,900** Distinctive and the R444,900** Executive models. Both get a 1.5-litre turbo-petrol, four-cylinder engine producing 108kW and 210Nm of torque delivering enough power for most applications in urban centres or the open road.

The Tiggo 7 SUV also has a CVT transmission with nine pre-programmed “gears” which are smooth and well-suited to the Tiggo 7’s nature. As you’d expect from a slightly smaller engine, there is some turbo-lag when pulling away but out on the road, the Tiggo 7 is a pleasure to drive and eager to cruise. The good structural design and suspension also make it a comfortable ride over various road surfaces.

Today, many people are looking for an affordable, reliable and economical car and the Chery Tiggo 7 Pro delivers in spades. It has a respectable fuel economy of 6.8-litres/100km which is good for its size and low overall maintenance costs.

Is The Chery Tiggo 7 Pro Safe?

With occupant safety being a primary concern among automakers, all Chery Tiggo 7 Pro models come with a long list of safety and convenience features. For the price of a Chery Tiggo 7 Pro, you wouldn’t believe all the added extras which include the following:

  • ISOFIX child seat anchors
  • TPMS (Tyre Pressure Monitoring System)
  • ABS & EBD & BAS (Brake Assist System)
  • Emergency Brake Assistance
  • Hill Start Assist
  • Hill Descent Control
  • Rear Traffic Alert
  • Blind Spot Detection
  • Lane Departure Warning *
  • Front Collision Warning *
  • Automatic Emergency Braking *
  • 360-degree around-view monitor *

*Some features are model-dependent

The Chery Tiggo 7 Pro comes standard with a five-year/150 000 km warranty, a five-year/60 000 km service plan and a substantial engine warranty covering 10 years or one million kilometres. For more information on the fascinating Chery Tiggo 7 Pro SUV, contact your nearest Group1 Chery and book a test drive today!

**Pricing correct at time of publishing

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The Rapid Rise Of Chery Cars Around The World

Posted by on 25 May 2022

Chery dealership

Chery cars have risen in popularity globally

The automotive world is forever changing with new vehicles from various manufacturers entering the market. Few have seen as much hype as Chery cars which seem to be enjoying some time in the limelight of late.

Chinese automakers are becoming increasingly popular around the world with the likes of Chery leading from the front. Over the last few years, the brand has made significant strides in improving the quality of vehicles and real innovation with battery technology for electric vehicles.

After a few successful years, Chery has become a mass-market, high-volume brand but how did it get there? Here is a quick look at the history behind the brand and how it grew into one of the leading budget car manufacturers.

Chery Cars Brand Overview

Chery Automobiles Co., Ltd. was founded in the eastern Chinese city of Wuhu, Anhui province, as a state-owned corporation in the mid-1990s. It was subsequently purchased by its present owner, Beijing Chery Auto Development (Group) Co., Ltd., which is headquartered in Jining City, Shandong Province.

Zhan Xialai, an aide to the mayor of Wuhu, and Zhou Biren, a manager at a government-owned building supplies firm, formed the company’s initial management team. They recognized that establishing a vehicle company may be a means to alleviate poverty in Anhui by generating income and therefore driving wider economic development.

Chery has a wide range of vehicles in their lineup which is marketed under several brand names including Karry, Rely, and Riich. The company also has a joint venture with Jaguar Land Rover to produce vehicles for the Chinese market.

When Was The First Chery Car Produced?

Manufacturing of the first Chery car started in 1999 with mass production commencing a year later in 2000. However, before producing any Chery cars, they had to procure and organise factories, tooling, a supply chain and other production equipment.

Biren flew to the UK in 1996 to buy engine manufacturing equipment that Ford had discarded. They also picked up tooling from Seat, Volkswagen’s Spanish subsidiary since the discontinuation of the Toledo. The construction of Chery’s factory started early in 1997 with the first Chery cars rolling off the production line at the end of 1999.

The first of many Chery cars was the Fengyun, which roughly translates to ‘wind cloud’. It was almost identical in design to the Toledo but it used various Ford, General Motors and Volkswagen components underneath. With revisions under the Amulet and Cowin names, Chery cars delivered a more distinct look. At this point, it seemed Chery was a car manufacturer through and through but the new company had forgotten about acquiring the relevant approvals and permits to sell its vehicles.

Since they lacked a government licence to manufacture cars, Chery was briefly under the SAIC Motor umbrella to receive its licence before becoming independent once more. In 2001 they could finally sell the Fengyun sedan which yielded a production of 28,000 for the year.

How Have Chery Cars Grown In Recent Years?

Chery continued to expand its range with low-cost models such as the Chery QQ. By 2007, Chery had grown into a local conglomerate with around 25,000 employees and vehicle sales exceeding 400,000 units. This included exports of 110,000 cars to emerging markets such as Russia, the Middle East and Latin America.

Chery’s sales were just 3,655 vehicles in 2003 but by 2009 they had risen to 467,000 vehicles. This made them the 26th largest automaker in the world and the fifth-largest in China. In 2010 they produced their millionth vehicle and by 2012 they were the 10th largest automaker in the world.

The company claims to have sold more than 960,000 vehicles during 2021 with almost 270,000 Chery cars exported to Brazil, Russia, Qatar, Saudia Arabia and Malaysia marking a 30% increase year-on-year. Chery only achieved this rapid growth by combining low-cost vehicles with a wide range of models along with expanding its international footprint.

The company has R&D offices across the world, including Germany, the United States, and Brazil, with a staff of 5500 people solely focused on R&D.

Chery Cars And Jaguar Land Rover

Today, Chery cars are sold in more than 80 countries and they’ve established several joint ventures in different markets including Malaysia, Iran, and Egypt. This includes established partnerships with several globally recognised brands such as Huawei and Alibaba.

However, the most notable is the 50:50 joint venture between Chery and Jaguar Land Rover. At a facility located in Changshu, they produce the Range Rover Evoque, Land Rover Discovery Sport, Jaguar E-Pace, and extended-length variants of the Jaguar XE and XF known as the XEL and XFL for the domestic market.

What Happened To Chery In Australia?

Despite impressive results globally, Chery wanted to get into the Australian market which many people regard as the stepping stone into Europe and America. With stringent regulations, strong competition, an established sales channel and mature customer expectations, it’s easy to see why Chery launched in Australia in 2011. They believed this could be a proving ground for the brand and launched the J11 small SUV and the J1 light hatch, quickly followed up by a larger J3 hatchback.

Since Chery is known as a budget brand, they focused on price without any real emphasis on safety. As such, the J1 was known as being one of Australia’s cheapest cars for just $9,990 followed by the J3 and J11. While they undercut competitors by some margin, they paid the price for compromising on safety and quality with the J1 being discontinued. It did not meet regulations that mandated stability control while other models had poor ANCAP test ratings. In 2015, Chery cars left Australia after selling just over 4,600 units.

What Are The Latest Chery Cars?

The majority of Chery’s current model range is comprised of SUVs, including the Tiggo 3, 4, 5, 7 and 8 (in ascending order of size), as well as restyled more upmarket “Pro” versions. In certain countries, the brand also offers the Arrizo 6 sedan.

Chery says that under its ‘Lion’ plan, all recently introduced models have been launched, signifying the company’s devotion to “Intelligent Driving, Intelligent Cloud, Intelligent Production, Intelligent Digital Marketing and Intelligent Travel.”

Chery recently revealed a new ‘Omoda’ sub-brand which is essentially a representation of the next generation of Chery cars. If they plan on returning to Australia, chances are good the relaunch would likely be spearheaded by the new OMODA 5 medium SUV.

As for the South African market, the design, quality and feature lists on the available Chery cars are something to behold. While Chery is still more affordable than most brands, they are no longer solely focusing on price. Instead, Chery cars of today are of higher quality and with enhanced safety features across the board.

For more fascinating motoring content from around the world – read our blog and follow us on Facebook. In the meantime, take a look at the highly impressive Chery Tiggo 4 Pro, Tiggo 7 Pro or Tiggo 8 Pro.

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