Posted by Group1 Chery on 21 Dec 2022
Few car makers can match what Chery SA has achieved in such a short time. Between January and October 2022, Chery SA sold 10,000 cars locally while the global market exceeded 1 million vehicles. To celebrate its birthday and this remarkable achievement, they have launched a fresh-faced Chery Tiggo 8 Pro MAX that will surely turn heads no matter where it goes. Let’s take a closer look at how Chery performed across the world and what the Tiggo 8 Pro MAX has to offer.
Chery sold 1,026,758 vehicles in just ten months across all its markets in just ten months. Sales included 134,900 Tiggo 7 Pro models and 159,900 Tiggo 8 Pro vehicles. In October alone, it sold 132,828 units; making it the fifth consecutive month with sales exceeding 100,000 units. Chery is doing equally well in other markets such as Brazil, with sales of 29,854 units in the first ten months.
As mentioned earlier, in just 11 months, Chery SA sold its 10,000th vehicle in South Africa which is a significant achievement by anyone’s standards. The company originally entered the market in November 2021 with the Tiggo 4 Pro before releasing additional models such as the larger Tiggo 7 Pro and seven-seater Chery Tiggo 8 Pro. After a decade of working with the Imperial Group, now known as Motus, they left SA in 2018 but have since made a triumphant return.
Chery SA is now a wholly-owned subsidiary of the Chinese parent company with 74 dealerships in South Africa. Considering the brand’s continued investment in research and development, it’s not surprising they are doing so well. With competitive prices, modern and stylish design and a long list of standard safety and driver-assist features, anyone who has experienced one of their vehicles firsthand always leaves impressed.
According to Tony Liu, the executive deputy GM for Chery SA: “You can measure a brand’s success with many different metrics, but none are more rewarding than the number of units sold. We would not have been able to achieve this massive milestone without the support and hard work of our dealer network. Some of these dealers also celebrate their first year in November, while other dealers have only joined more recently.”
Tony Liu confirmed that Chery SA will continue to add dealers in South Africa while looking at possible expansions in neighbouring countries. Considering the amount of success thus far, the potential for an even bigger market share in Africa is tantalisingly good.
Chery celebrates its first birthday with tremendous success and now, Chery SA has added a new flagship model to its impressive line-up; the Chery Tiggo 8 Pro MAX.
The new model will slot in above the 1.6 TGDI Tiggo 8 Pro Executive offering more power, additional safety features and other technologies. It is the perfect embodiment of the Chery value promise!
Chery’s new Tiggo 8 Pro MAX is powered by a next-generation 2.0-litre turbo petrol engine coupled to a 7-speed DCT transmission sending power to the front wheels. The cutting-edge 2.0 TDGI engine takes advantage of many of Chery’s newest, proprietary engine technologies to achieve 187 kW at 5 500 rpm and 390 Nm from 2 000 rpm to 4 000 rpm.
It has a redesigned turbocharger with a small diameter turbine and new fully floating bearing technology which results in a 22% better response time than similar turbochargers. Chery engineers have coined the phrase ‘2.0T +7DCT’ as the “perfect formula for the best possible driving experience”.
The Dual Clutch Transmission (DCT) offers all the comfort of a normal automatic gearbox, but with a quicker shift response and better fuel consumption of 7l/100 km in a combined cycle. From a standing start, the Chery Tiggo 8 Pro MAX accelerates from 0-100 km/h in just 7.3 seconds which is pretty impressive for a car this size.
Chery’s new Tiggo 8 Pro MAX model now comes with privacy glass for the rear passengers, thicker insulation on the windscreen and front side windows, and a black leather interior instead of the dark tan in the Executive model.
According to Chery SA, it also gets adaptive cruise control, a panoramic sunroof, 10.25-inch floating infotainment touchscreen with Apple CarPlay and Android Auto. Other exclusive luxury features include the following:
In closing, Chery SA has had a fantastic first year in the South African market, with record-breaking sales and happy customers all around. In celebrating this achievement, Chery SA has launched a new flagship model, the Tiggo 8 Pro MAX with many additional features and technologies not found in other vehicles in its class.
The Chery range’s flagship model comes with a seven-year/90,000km service plan instead of the five-year/60,000km plan that is sold with the Tiggo 8 Pro models. In addition, it benefits from the pioneering 10-year/1 million km mechanical warranty as standard; however, this only applies to the first owner. The Tiggo 8 Pro Max is now available for purchase at dealerships for R629,900*.
*Pricing is accurate as of 20 December 2022.
The post Chery SA Sells Its 10,000th Car And Launches A Flagship Model appeared first on Group1 Chery.
The Chery Tiggo 8 Pro is an impressive seven-seater SUV with loads of features, a beautifully finished exterior and an interior that can match bigger, more expensive brands. While it’s not a “cheap” car by definition of the term, the price tag is rather attractive, especially if you consider what the Chery Tiggo 8 Pro has to offer.
This five-door passenger car is powered by a turbocharged, four-cylinder 1.6-litre petrol engine that delivers 145 kW of power at 5 500 rpm, and 290 Nm of torque between 2 000 and 4 400rpm. It bears its teeth brilliantly on the open road and handles urban driving like a champ with power going to the front wheels through a seven-speed dual-clutch gearbox which works well. It has easy and smooth gear changes when braking for a corner and while overtaking.
Despite the Chery Tiggo 8 Pro being a larger SUV, it feels rather nimble and eager to get going with virtually no turbo lag when putting your foot down. Chery claims a 0 – 100 km/h time of under nine seconds and a top speed of 190 km/h. On a recent test drive without focusing on fuel economy, the Tiggo 8 Pro returned an average fuel consumption rate of just 9.6 L/100 km. Truth be told, for a vehicle of this size and at this price, those are pretty exciting numbers.
A stiff suspension on the Tiggo 8 Pro means you can feel the road a little more but it also makes the car more confident around corners with stable body control and responsive steering.
The Tiggo 8 Pro is not only impressive in terms of performance but it’s also packed with technology, comfortable seats, and loads of space with dashingly good looks.
While the Tiggo 8 Pro is a big car, measuring 4 722 mm long, 1 860 mm wide and 1 705 mm high, the more you drive it, the more compact it starts to feel, which is indicative of a car with good handling. Standing on 18-inch spoked alloy wheels in 235/55 R18 rubber with a distinctive front grille, sleek design lines and modern lights, the Chery Tiggo 8 Pro has an imposing presence.
Meanwhile, on the inside, the Chery Tiggo 8 Pro offers a premium-looking cabin which is almost unheard of at this price. The range has top-notch finishes using quality materials and in the Executive model, you will get gorgeous brown leather with a diamond stitch pattern, LED ambient lighting and soft-touch plastics.
It boasts 3 digital displays of which two are touch-sensitive while the digital dashboard in front of the drive is crystal clear with all the information you need. The Chery Tiggo 8 Pro also has Apple CarPlay or Android Auto with two USB outlets in the front of the cabin and one for the 2nd-row passengers. There is also a wireless charging pad underneath the transmission tunnel. The Chery Tiggo 8 Pro Executive model also features a powerful Sony audio system as standard.
As you’d expect from a seven-seater SUV, the interior is quite spacious and can accommodate seven adults on lumbar-supporting, artificial leather seats. However, as with most vehicles of this type, the headroom in the third row of seats may be limited for taller folk. On the practical front though, the 3rd of seats can fold flat in several ways to create a tremendous amount of luggage space, up to 892 litres to be exact.
With the electronic tailgate, you can set its opening height which is another feature you don’t often get on a more affordable car. While you only get 193 litres of packing space with all 7 seats in use, it’s still enough for shopping, school runs and your mid-week golf game. To add to the practicality and spaciousness, some of the interior features on both models (Distinctive and Executive) include the following:
The Chery Tiggo 8 Pro seems to be the full package. Not only is it exquisitely finished with tons of features, but it also scores high in terms of safety. It’s built on a robust and exceptionally strong Benteler AG steel body coupled with several safety features, including:
For a big car with a wheelbase of 2 710 mm, it has a decent turning circle of 11.2 metres along with many electronic accessories that make the Tiggo 8 Pro easy to park or manoeuvre even in tight spaces.
The interior is nicely refined with well-trimmed doors and a great-looking dash. There are rattles or squeaks, and it seemed to be built as well as any other car at this price point and higher. The Chery Tiggo 8 Pro has a nice position which gives a clear view from the cabin.
With remarkable performance in terms of power and fuel economy, a luxurious interior, a stylish exterior and loads of safety and convenience features at an affordable price, who wouldn’t want to buy a Chery Tiggo 8 Pro?
In closing, the starting price of R496,900* of the Chery Tiggo Pro 8 Distinctive with a 5-year/60,000km Service Plan, 5 years/ Unlimited km Road Side Assistance, a 5-year/150,000km Warranty and Chery’s unrivalled Engine Warranty of 10 years or 1 Million km, the Chery Tiggo 8 Pro should be on your Christmas wishlist!
*Pricing correct at the time of publishing.
Posted by Group1 Chery on 04 Oct 2022
Chery has formally entered the South African market with the brilliant Chery Tiggo SUVs and they have been selling like hot cakes. Yet, each of the three cars – the Tiggo 4 Pro, 7 Pro and 8 Pro are clearly different cars aimed at different buyers. We spoke to a few buyers to find out why they chose the particular Tiggo they bought.
This is just a quick sample of buyers, and for each of these cars, there were buyers who bought them for different reasons. For example, we feature a mother of three, a homemaker with a part-time job, who bought the Chery Tiggo 4 Pro, but there were young professionals who wanted a sharp-looking, full-features compact SUV and even a couple of retirees among those we interviewed.
Lindi is a homemaker with three children in primary school and the school and sports runs take up the major part of her day. She also has a part-time job making and selling pottery to retail outlets in her area.
Her primary reason for buying the Tiggo 4 Pro was safety. “I am constantly driving from here to there with my kids and their friends, and I want them to be safe. I like the idea that my Tiggo is made from super safe steel that can deal with any accident, and the fact that it has all these airbags and anti-skid brakes and so on.”
She also likes the CVT which means she can just drive and not worry about changing gears, as well as the car’s compact size which makes it easy to park. The Tiggo 4’s surprisingly large boot also allows her to pack her bulky pottery for deliveries to her customers.
Shane is a young IT professional, single, likes to party and hang out with friends. He chose the Tiggo 7 because it is ‘such a hot looking car’ and his friends prefer to go in his car when they go out.
The Tiggo 7 is also a very professional-looking car – client look at your ride when you visit and the 7 certainly impresses them.Shane bought the Executive trim Tiggo 7, because he loves the powered panoramic sunroof, a massive 1.13m2 one-touch on-off view of the sky. Because he works with technology, he also loves the multiple screens, 360-degree camera, voice command system, infotainment system, handsfree Bluetooth, 6-speakers sound system and wireless charging.
Vusi is an entrepreneur and CEO of a small but growing company, a family man who loves going on getaways.
The Tiggo 8 Pro looks big and smart enough to compete with even the fanciest of the top-end SUVs on the market, yet it was in a price bracket that suited Vusi’s budget admirably.
The seven seats and huge boot allow him to take his wife, kids and a couple of their friends, as well as all the luggage they need, to weekend getaways in comfort, style and perfect safety. The impressive infotainment also takes the ‘are we there yet?’ out of even the longest trips.
Which Chery Tiggo one suits you and what you do best?
The post Choose The Chery Tiggo Pro SUV To Fit Your Lifestyle appeared first on Group1 Chery.
We are very happy to announce that Chery has recently garnered not one, but two, major international awards. As an automotive brand, Chery always aims to provide our clientele with the best driving and car-owning experience possible, and while we don’t do it for the awards, some recognition is always nice. Here’s why our two most recent accolades did us especially proud.
The TIGGO 7 PRO was awarded Most Popular Chinese Car Brand in Peru during the most recent Car of the Year content hosted by Nitro. The Tiggo 7 Pro is the newest addition to an already-impressive lineup of stylish, affordable, and reliable Chery cars. Using some of the latest technologies and through refined automotive engineering, the Tiggo 7 compact crossover SUV not only looks the part but also offers incredible value for money.
Its high-strength body adds to occupant safety thanks to a wide array of safety features that include:
These were all factors that put it out in front during the selection process and ultimately secured the win, which was celebrated during an award ceremony at Hotel Swissôtel Lima, with many professional journalists, KOLs, and auto experts in attendance.
The TIGGO 8 PRO, on the other hand, was named the SUV with the Best Advanced Technology in Saudi Arabia. Since its initial launch in Saudi Arabia in June 2021, the Tiggo 8 Pro has seen a whopping 560% increase in sales, which points to the clear recognition and favour Saudi SUV enthusiasts have developed for Chery and the brand-new PRO series in general.
The awards were hosted and judged by two well-established Saudi Arabian automotive media organisations, namely Saudi Auto and Sports Motor – both of which are highly regarded in this region. As such, their favour points to the fact that the Chery brand has now been accepted as a popular part of the local car landscape.
That’s the short and the long of it! Check back soon for more info and insights from the Group1 Chery team. In the meantime, feel free to get in touch with the teams at our branches in Stellenbosch or George. We will happily provide you with any information you need, and look forward to welcoming you to our dealerships to experience our new and pre-owned vehicles in person (and take a test drive, of course!).
Posted by Group1 Chery on 27 Jun 2022
Let’s talk about Chery, the car brand. For years we in South Africa have seen Chery cars on the road, nice enough for what they were, but not many and not much to write home about, unless it was about a very affordable subcompact car. Then for around ten years or so, nothing. Chery as a brand was something that used to be here but then moved into the shadows.
So when suddenly at the end of last year the impressive Tiggo 4 Pro made a splash, followed by the stunning Tiggo 8 Pro early this year and the Tiggo 7 Pro shortly after, it was a surprise to most of us. Then came the news that, unlike before, Chery was here as Chery South Africa, a full-fledged subsidiary of the Chinese mother firm. It had 40/50 dealerships, it had professional Chery service centres, and it had full-scale parts set-up. The Tiggo 8 Pro even came with a world-beating 10-years/1 000 000km warranty.
Was this all real? Or was it like those old Western movies where the buildings had double-story fronts with balconies from where baddies fell off when shot from the front, but nothing except scaffolding at the back? Was Chery South Africa all smoke and mirrors and not much else?
Turns out Chery South Africa is real. It is a real brand with massive worldwide sales and its impressive cars are backed by one of the big players in the Chinese car market. China has the biggest car market in the world, overtaking the USA in 2010, albeit after the big crash of 08/09. But since then the Chinese market has continued to accelerate, selling 27m cars last year compared to the States’ 15m. The Chinese market is supported by their government, with subsidies for subcompact and electric cars, but the Chery Tiggo range is neither. These are full-sized SUVs that have to compete in China and the world with all the big players – Toyota, VW, Ford, BMW, and the like.
Let’s look at the Chery Tiggo 8 Pro. It is a seven-seater, full-featured SUV, pretty to look at, magnificent to drive and sold here at a world-beating price. And people are buying the Tiggo 8 Pro. In April this year, the 500 000th Tiggo 8 series car rolled off the production line, making it the fastest growing car in its segment.
So when you are looking for a new SUV, have a look at the international record-breaking Chery range. At least kick the tires and take it for a spin. After all, half a million buyers for one model can’t all be wrong.
The post Enormous Sales Underline The Excellence Of Chery Cars appeared first on Group1 Chery.
The automotive world is forever changing with new vehicles from various manufacturers entering the market. Few have seen as much hype as Chery cars which seem to be enjoying some time in the limelight of late.
Chinese automakers are becoming increasingly popular around the world with the likes of Chery leading from the front. Over the last few years, the brand has made significant strides in improving the quality of vehicles and real innovation with battery technology for electric vehicles.
After a few successful years, Chery has become a mass-market, high-volume brand but how did it get there? Here is a quick look at the history behind the brand and how it grew into one of the leading budget car manufacturers.
Chery Automobiles Co., Ltd. was founded in the eastern Chinese city of Wuhu, Anhui province, as a state-owned corporation in the mid-1990s. It was subsequently purchased by its present owner, Beijing Chery Auto Development (Group) Co., Ltd., which is headquartered in Jining City, Shandong Province.
Zhan Xialai, an aide to the mayor of Wuhu, and Zhou Biren, a manager at a government-owned building supplies firm, formed the company’s initial management team. They recognized that establishing a vehicle company may be a means to alleviate poverty in Anhui by generating income and therefore driving wider economic development.
Chery has a wide range of vehicles in their lineup which is marketed under several brand names including Karry, Rely, and Riich. The company also has a joint venture with Jaguar Land Rover to produce vehicles for the Chinese market.
Manufacturing of the first Chery car started in 1999 with mass production commencing a year later in 2000. However, before producing any Chery cars, they had to procure and organise factories, tooling, a supply chain and other production equipment.
Biren flew to the UK in 1996 to buy engine manufacturing equipment that Ford had discarded. They also picked up tooling from Seat, Volkswagen’s Spanish subsidiary since the discontinuation of the Toledo. The construction of Chery’s factory started early in 1997 with the first Chery cars rolling off the production line at the end of 1999.
The first of many Chery cars was the Fengyun, which roughly translates to ‘wind cloud’. It was almost identical in design to the Toledo but it used various Ford, General Motors and Volkswagen components underneath. With revisions under the Amulet and Cowin names, Chery cars delivered a more distinct look. At this point, it seemed Chery was a car manufacturer through and through but the new company had forgotten about acquiring the relevant approvals and permits to sell its vehicles.
Since they lacked a government licence to manufacture cars, Chery was briefly under the SAIC Motor umbrella to receive its licence before becoming independent once more. In 2001 they could finally sell the Fengyun sedan which yielded a production of 28,000 for the year.
Chery continued to expand its range with low-cost models such as the Chery QQ. By 2007, Chery had grown into a local conglomerate with around 25,000 employees and vehicle sales exceeding 400,000 units. This included exports of 110,000 cars to emerging markets such as Russia, the Middle East and Latin America.
Chery’s sales were just 3,655 vehicles in 2003 but by 2009 they had risen to 467,000 vehicles. This made them the 26th largest automaker in the world and the fifth-largest in China. In 2010 they produced their millionth vehicle and by 2012 they were the 10th largest automaker in the world.
The company claims to have sold more than 960,000 vehicles during 2021 with almost 270,000 Chery cars exported to Brazil, Russia, Qatar, Saudia Arabia and Malaysia marking a 30% increase year-on-year. Chery only achieved this rapid growth by combining low-cost vehicles with a wide range of models along with expanding its international footprint.
The company has R&D offices across the world, including Germany, the United States, and Brazil, with a staff of 5500 people solely focused on R&D.
Today, Chery cars are sold in more than 80 countries and they’ve established several joint ventures in different markets including Malaysia, Iran, and Egypt. This includes established partnerships with several globally recognised brands such as Huawei and Alibaba.
However, the most notable is the 50:50 joint venture between Chery and Jaguar Land Rover. At a facility located in Changshu, they produce the Range Rover Evoque, Land Rover Discovery Sport, Jaguar E-Pace, and extended-length variants of the Jaguar XE and XF known as the XEL and XFL for the domestic market.
Despite impressive results globally, Chery wanted to get into the Australian market which many people regard as the stepping stone into Europe and America. With stringent regulations, strong competition, an established sales channel and mature customer expectations, it’s easy to see why Chery launched in Australia in 2011. They believed this could be a proving ground for the brand and launched the J11 small SUV and the J1 light hatch, quickly followed up by a larger J3 hatchback.
Since Chery is known as a budget brand, they focused on price without any real emphasis on safety. As such, the J1 was known as being one of Australia’s cheapest cars for just $9,990 followed by the J3 and J11. While they undercut competitors by some margin, they paid the price for compromising on safety and quality with the J1 being discontinued. It did not meet regulations that mandated stability control while other models had poor ANCAP test ratings. In 2015, Chery cars left Australia after selling just over 4,600 units.
The majority of Chery’s current model range is comprised of SUVs, including the Tiggo 3, 4, 5, 7 and 8 (in ascending order of size), as well as restyled more upmarket “Pro” versions. In certain countries, the brand also offers the Arrizo 6 sedan.
Chery says that under its ‘Lion’ plan, all recently introduced models have been launched, signifying the company’s devotion to “Intelligent Driving, Intelligent Cloud, Intelligent Production, Intelligent Digital Marketing and Intelligent Travel.”
Chery recently revealed a new ‘Omoda’ sub-brand which is essentially a representation of the next generation of Chery cars. If they plan on returning to Australia, chances are good the relaunch would likely be spearheaded by the new OMODA 5 medium SUV.
As for the South African market, the design, quality and feature lists on the available Chery cars are something to behold. While Chery is still more affordable than most brands, they are no longer solely focusing on price. Instead, Chery cars of today are of higher quality and with enhanced safety features across the board.
For more fascinating motoring content from around the world – read our blog and follow us on Facebook. In the meantime, take a look at the highly impressive Chery Tiggo 4 Pro, Tiggo 7 Pro or Tiggo 8 Pro.
Posted by Group1 Chery on 12 Apr 2022
The Chery Tiggo 8 Pro has just launched in South Africa to great acclaim. Our motoring media has been enthusiastic, to say the least, about this exceptionally well-appointed and competitively-priced 7-seater SUV. It’s not like we are not used to the best of the best in motoring, but let’s look at how this Tiggo has been received in other markets.
The 8 Pro range was launched in Saudi Arabia and the Middle East in June last year and sales have rocketed. It has already won several media awards in Saudi.
The Chery Tiggo 8 Pro 1.6 TGDI turbo-petrol with seven-speed dual-clutch auto transmission won the annual best-in-class trophy. It was also awarded the 2021 SUV with Best Advanced Technology by both Saudi Auto and Sport Motor magazines – a rare double award!
According to the judges, the Tiggo 8 Pro’s unique combination of ultra-modern technology and real-world affordability has made this Chery the natural choice. They specifically noted the TGDI engine, which was a Top 10 China Heart engine for its efficiency and power delivery, the smart LED crystal light technology, the multi-screen infotainment systems and the designer leather seats in its list of highlights. The ultra-quiet 34-decibel interior noise level at speed was also deemed best in class.
In fact, the Chery Tiggo 8 Pro has been launched all over the world by now and has won awards in every market it entered. So what about South Africa?
The Tiggo 8 Pro was launched outside the period of eligibility for this year’s SA Car of the Year competition, but its sibling Tiggo 4 Pro was and is now a finalist in the current competition. Chery South Africa fully expects the Tiggo 8 Pro to feature in next year’s competition.
When Chery launched the Tiggo 8 range in South Africa, it really threw down the gauntlet in the SUV segment. Instead of launching a price-point base model with only the most basic features, this Chery takes a full set of luxuries as its foundation and builds on that for its next trim level.
The base model starts at R496,900* and you will get a comprehensive suite of luxury and safety features as standard. These include six airbags, leather upholstery, round-view cameras, an electrically-adjustable driver’s seat, and the list goes on.
As with the Tiggo 4 Pro, the 8 Pro comes with the mind-bending 1-million kilometre mechanical warranty. The Chery Tiggo 8 Pro has been declared a winner around the world and here in South Africa. Why not see for yourself why this car is creating such a buzz – book a test drive today.
*Pricing is correct at the time of writing.
The post A New Standard In The SUV Segment – Chery Tiggo 8 Pro appeared first on Group1 Chery.