January 2022 has seen the most Mahindra vehicles sold in South Africa since it launched in South Africa 18-years ago, according to figures released by NAAMSA. This is a massive 77% increase over the same month in 2021. And although the early ’21 sales were subdued by COVID, this January’s sales shine because they beat the excellent pre-pandemic years of 2018 and ’19.
What makes these sales even more significant is that they happened despite the worldwide supply chain disruptions and lingering COVID storms in the Northern Hemisphere hampering stock and parts availability in South Africa.
The locally-manufactured Pik Up range is still the company’s best-seller – 618 units sold in Jan. This keeps it in the list of South Africa’s three fastest-growing bakkies. Top trim models such as the Pik Up Karoo Dusk and the new Pik Up S6 DC AT were primary drivers of sales in this model.
The KUV100 NXT also recorded excellent sales, proving the demand for an affordable, economical, yet highly capable compact SUV. The evergreen Scorpio, especially the Adventure model, was very popular as a versatile family car.
The expected South African launch of the new Mahindra XUV700 model later this year is expected to build on the excellent sales so far.
Mahindra’s achievements are the results of a serious commitment and hard work over a long time. It first entered the South African market in 2004 with the intention of making this country it’s second home outside of India. Since then it has invested steadily in its dealer network and customer service to make sure its growth was matched by its service and support capacity.
Over the last four years, the company has expanded its South African footprint significantly with several major investments. These included a new assembly facility in Durban, and a large new training centre for technical and sales staff, as well as a specialised vehicle fitment centre in Gauteng.
At the same time, the company has supported its dealer network to expand to larger and more modern facilities with greater floor space and a bigger staff complement.
“The past two years have been tough, but our dealer network and the team kept their morale and momentum high and it has borne fruit,” said Rajesh Gupta, CEO of Mahindra South Africa. He attributed the new sales record to the hard work of team Mahindra SA and its 72 dealers, as well as the South African motoring public’s fondness for well-built, well-priced vehicles.