Category: Mahindra
Will Mahindra Vehicles Soon Be Built On SA Soil?
Posted by Group1 Mahindra on 12 Mar 2025
Mahindra SA and IDC sign MoU to assess feasibility of CKD assembly in South Africa
Exciting news, Mahindra fans! The South African automotive industry has long been a key player on the continent, with global manufacturers setting up production facilities to tap into local talent and favourable trade agreements. Now, Mahindra has hinted at taking its commitment to the country even further.
Could we soon see Mahindra vehicles rolling off a fully-fledged South African assembly line? Here’s what we know so far.
A Big Step Forward For Mahindra In Mzansi
Mahindra has been steadily growing its footprint in South Africa, and recent developments suggest the brand is exploring deeper integration into the local automotive industry.
At a press conference held at Wanderers Stadium in Johannesburg, Mahindra announced the signing of a Memorandum of Understanding (MoU) with South Africa’s Industrial Development Corporation (IDC). While this does not confirm a new production facility just yet, it sets the stage for a feasibility study into the possibility of establishing a Completely Knocked Down (CKD) assembly plant.
For context, Mahindra already assembles Semi Knocked Down (SKD) vehicles in Durban, where it recently celebrated the production of its 25,000th locally assembled Pik-Up. The MoU signals Mahindra’s intent to explore the expansion of its production capabilities, which could mean a major shift in the company’s operations in the country.
What A CKD Facility Could Mean For SA
A move from SKD to CKD production would be a game changer. Unlike SKD assembly, which involves putting together pre-assembled vehicle kits, CKD manufacturing is a much more comprehensive process. It requires a full production line, including body stamping, welding, and painting. This shift would mean significant investment in infrastructure, skills development, and job creation.
South Africa’s Automotive Master Plan (SAAM) 2035 aims to enhance the country’s competitiveness as a global automotive manufacturing hub. A Mahindra CKD facility would align with these objectives, potentially boosting exports, strengthening the supply chain, and supporting the local economy.
According to Rian Coetzee, Acting Divisional Executive for Industry Planning and Project Development at the IDC, Mahindra’s feasibility study aligns well with SAAM 2035’s objectives. If Mahindra decides to move ahead with the CKD plant, it could be a strategic win for both the brand and the country’s automotive sector.
Electric Vehicles And The Future Of Local Production
An exciting aspect of the feasibility study is its inclusion of New Energy Vehicles (NEVs). The global auto industry is shifting towards electric mobility, and South Africa is working to introduce incentives for EV production. If Mahindra were to manufacture NEVs locally, it could put the country on the map as a serious player in the electric vehicle space.
While no specific models have been confirmed for local assembly, industry speculation suggests that Mahindra could use South Africa as a hub for producing the next-generation Global Pik-Up or even certain electric models. This move could not only help Mahindra cater to growing demand but also position South Africa as a competitive export base for emerging markets.
The Road Ahead: What Comes Next?
Despite the buzz, Mahindra has made it clear that the CKD facility is still in the evaluation phase. The feasibility study will examine logistics, supply chain capabilities, workforce development, and market conditions before any concrete decision is made.
Rajesh Gupta, CEO of Mahindra South Africa, has reinforced the company’s long-term commitment to the country. He believes this study will provide valuable insights into Mahindra’s potential for deeper integration into the local automotive landscape while also supporting South Africa’s industrial growth goals.
For now, South African Mahindra fans will have to wait and see what the study reveals. One thing is certain – Mahindra’s growing presence in the country is a strong sign of confidence in South Africa’s automotive industry.
Stay Tuned For The Latest Mahindra News
Whether or not Mahindra vehicles will soon be built on SA soil remains to be seen, but the possibility is an exciting one. Keep an eye on the Group1 Mahindra blog for the latest updates on this and other Mahindra developments. As the local automotive industry evolves, we’ll be here to bring you all the news, insights, and exciting announcements as they unfold.
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Mahindra’s SOAR Programme: Supporting Women Returning To Work
Posted by Group1 Mahindra on 11 Feb 2025
Mahindra SOAR Programme: Empowering Women To Work
The Mahindra Group has launched the innovative SOAR (Seamless Opportunity for Amazing Returnships) programme in India – a bold step towards championing workplace inclusivity. This exciting initiative is aimed at women returning to the workforce after taking a career break.
Unlike traditional returnship programmes, which often offer temporary or contract-based roles, SOAR offers full-time, permanent positions tailored to participants’ previous experience.
For women who’ve had a break, ranging from six months to three years, this is an incredible opportunity to re-enter the workforce and rebuild their careers.
We list the key features of this initiative and how it will benefit women.
Key Features Of The SOAR Programme
Mahindra’s SOAR programme is designed to offer women the support, flexibility, and opportunity to flourish in their careers. Here’s a closer look at what makes it stand out:
1. Long-Term Career Progression
SOAR offers full-time positions that align with participants’ previous professional experience. This means they are not starting from scratch. Unlike other programmes that offer only part-time or temporary roles, SOAR ensures stability and long-term growth.
2. Support And Mentorship
One of the standout features of SOAR is the mentorship framework. Each participant is paired with a senior mentor to provide unbiased advice.
Women are assigned a “buddy” (a fellow female colleague) to offer support and guidance for the initial six months. With ongoing feedback and upskilling opportunities, women regain their confidence and stay ahead of industry trends.
3. Flexible Work Options
Understanding the diverse needs of women returning to work, SOAR offers flexible working options, including part-time or job-sharing roles. These arrangements make it easier to transition back into professional life without sacrificing work-life balance.
4. Structured Induction And Continuous Engagement
SOAR provides a comprehensive induction at the Mahindra Leadership University (MLU) to ensure that participants are fully prepared for their roles. Participants also benefit from being part of a cohort, fostering a sense of camaraderie and shared learning. Regular check-ins with managers and HR ensure the programme remains engaging and productive throughout.
5. Governance And Oversight
SOAR is backed by strong governance to ensure the programme’s success. Participants undergo regular performance reviews, and feedback is gathered at key stages to ensure continuous improvement. This attention to detail ensures that women are supported every step of the way and set up for long-term success within Mahindra Group.
Who Can Apply?
SOAR is designed for women with at least five years of professional experience prior to their career break, which should range from six months to three years. This broad eligibility allows Mahindra to tap into a diverse talent pool, welcoming women from various sectors and backgrounds to contribute their expertise.
A New Way To Return To Work
The SOAR programme doesn’t just provide a job – it offers a seamless and supportive transition back into the workforce. It is more than just a returnship programme – it’s a statement of Mahindra Group’s commitment to diversity and inclusivity.
Unlike many other programmes, SOAR ensures that participants receive the support they need to succeed long-term, feeling valued and integrated within the Mahindra culture.
To find out more about the SOAR programme and explore the opportunities available, visit Mahindra Group’s dedicated page.
Stay Connected With Mahindra Locally
If you’re keen to stay up-to-date with all the latest from Mahindra Group and keep track of exciting developments like the SOAR programme, join the Group1 Mahindra Facebook page.
Join the conversation and be part of this exciting journey today!
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Mahindra SUVs Set The Gold Standard For Safety
Posted by Group1 Mahindra on 20 Dec 2024
Mahindra SUVs safest
Safety is no longer a luxury in the automotive world; it is a necessity. And Mahindra has taken this commitment to heart, consistently setting benchmarks in vehicle safety. The latest crash test results from the Bharat New Car Assessment Programme (Bharat NCAP) have further cemented Mahindra’s reputation as a leader in this arena. With the XUV300, Thar ROXX, and XUV400 all securing coveted five-star safety ratings, Mahindra is proving that safety is integral to its DNA.
Let’s take a look at what makes these achievements so remarkable and why they matter to drivers everywhere.
The Safest Car In Africa
The journey begins with the Mahindra XUV300, a compact SUV that has redefined safety standards. Proudly hailed as the “Safest Car in Africa,” the XUV300 achieved top scores in the Global NCAP crash tests. This accolade isn’t just a feather in Mahindra’s cap; it’s a testament to the brand’s dedication to engineering excellence. Packed with features like six airbags, Electronic Stability Control (ESC), and ISOFIX child seat anchors, the XUV300 sets a gold standard for safety in its segment.
Now, with Bharat NCAP’s latest results, the XUV300 continues its winning streak. Scoring 29.36 points out of 32 for adult occupant protection and 43 out of 49 for child occupant protection, this SUV reaffirms Mahindra’s unwavering commitment to keeping families safe on the road.
Breaking Records With The Thar ROXX
The Mahindra Thar ROXX (not currently available in South Africa) has made history by becoming the first body-on-frame SUV to achieve a five-star Bharat NCAP rating. This rugged SUV, built to conquer both urban jungles and off-road trails, has shattered stereotypes about body-on-frame vehicles being less safe.
The Thar ROXX excelled in testing, scoring an impressive 31.09 points for adult occupant protection and 45 points for child safety. Features like six airbags, ESC, a Brake Locking Differential (BLD), and advanced driver assistance systems (ADAS) such as Lane Departure Warning and Automatic Emergency Braking have made the Thar ROXX a trailblazer in its category.
Leading The Charge In Electric Safety
Mahindra’s innovation isn’t limited to traditional vehicles. The XUV400, the brand’s first electric SUV, has also joined the five-star club. This achievement is a significant milestone, as it showcases Mahindra’s ability to deliver safety without compromising the unique requirements of electric vehicles.
In Bharat NCAP’s tests, the XUV400 earned 30.38 points in adult occupant protection and 43 points in child safety. Its safety arsenal includes six airbags, ISOFIX anchors, and advanced braking systems. Additionally, features like adaptive reverse cameras and all-around disc brakes ensure comprehensive safety for both drivers and passengers.
Mahindra South Africa has expressed interest in introducing this electric SUV to the local market and is conducting feasibility studies to assess its viability.
What This Means For Mahindra Manufacturing
These consecutive five-star safety ratings are more than just accolades; they reflect Mahindra’s dedication to meticulous engineering and cutting-edge innovation. Each vehicle’s safety features are the result of rigorous research, extensive testing, and an unwavering commitment to excellence.
Mahindra’s approach to safety begins with the basics: high-strength steel frames, strategically designed crumple zones, and advanced restraint systems. It then adds layers of technology, from ESC and ADAS to state-of-the-art airbag systems, creating vehicles that excel in real-world scenarios and controlled tests alike.
What’s more, the focus on safety doesn’t stop with passengers. Features like pedestrian protection and tyre pressure monitoring ensure that every road user benefits from their commitment to safer roads.
In South Africa, where road safety is a pressing concern, Mahindra’s advancements are a beacon of hope. Vehicles like the XUV300 offer peace of mind to drivers and passengers, ideal for families and adventurers alike. Whether navigating bustling city streets or venturing off the beaten path, South African drivers can trust that Mahindra’s vehicles are built with their safety in mind.
Looking Ahead To A Very Bright Future
Mahindra’s streak of five-star ratings is no coincidence. It’s the result of decades of experience, innovation, and a steadfast commitment to safety. As Mahindra continues to push the envelope, drivers can expect even more exciting developments on the horizon.
Stay tuned to our blog for the latest updates on Mahindra’s journey to redefine automotive safety. Whether you’re interested in exploring Mahindra’s cutting-edge technology or looking to book a test drive, we’re here to help you every step of the way. Check back soon for more news, and let’s celebrate this trailblazing automaker’s commitment to creating safer roads for all.
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Celebrating 20 Years Of Mahindra In South Africa: A Journey Of Growth And Innovation
Posted by Group1 Mahindra on 29 Nov 2024
Celebrating 20 years of Mahindra in South Africa
Since its arrival in 2004, Mahindra has become a steadfast presence on South African roads, known for its rugged vehicles and customer-first approach. From launching its first Bolero Pick-Up to opening a local assembly plant in Durban, the brand has gone from strength to strength.
Today, Mahindra boasts a sprawling dealership network and a product lineup tailored to the South African lifestyle. As we celebrate two decades of Mahindra’s presence in Mzansi, let’s take a closer look at the key milestones that have made this journey so remarkable and why the brand continues to resonate with local drivers.
Bird’s Eye View Timeline:
Celebrating 20 years of Mahindra in South Africa
2004
Mahindra entered the South African market, introducing the Bolero Pick-Up and Scorpio SUV. These models quickly gained popularity due to their affordability, ruggedness, and versatility, particularly appealing to South Africa’s farming and small business sectors.
Mahindra’s entry was significant, as it brought an emerging global automotive brand to a market dominated by established players. The Bolero became known for its reliability on tough terrains, while the Scorpio impressed with its spaciousness and SUV practicality. This strategic entry marked the start of Mahindra’s journey to becoming a trusted name in the South African automotive landscape.
Celebrating 20 years of Mahindra in South Africa
2008
The introduction of the locally assembled MaxiTruck was a game-changer for Mahindra in South Africa. This move reduced costs and allowed Mahindra to better meet the needs of its growing customer base, emphasising affordability without compromising on quality.
By establishing an assembly process within the country, Mahindra showcased its long-term commitment to the South African market. The MaxiTruck was particularly attractive to small businesses, offering a reliable and cost-effective solution for transport. This step also helped Mahindra establish itself as a brand that values local economic participation.
Celebrating 20 years of Mahindra in South Africa
2012
With the launch of the XUV500, Mahindra ventured into the premium SUV segment, signalling its ambitions to cater to higher-end customers. This model stood out with its bold design, advanced technology, and comfortable interiors, challenging competitors in a more lucrative market segment.
The XUV500 appealed to South Africans looking for a blend of performance and style, making it a favourite for both urban commuters and adventure seekers. The launch demonstrated Mahindra’s ability to innovate and adapt to diverse customer needs, further solidifying its foothold in the country.
Celebrating 20 years of Mahindra in South Africa
2017
Mahindra achieved its highest year-on-year sales growth, with a remarkable 35% increase. This surge was attributed to the growing trust in the Mahindra brand, competitive pricing, and the popularity of models like the Pik-Up and Bolero.
Mahindra’s expanding dealership network and improved customer support also played a pivotal role. This milestone highlighted the brand’s evolution from a niche player to a formidable competitor in South Africa’s automotive industry. It also reinforced Mahindra’s position as a brand offering value for money without compromising on quality.
Celebrating 20 years of Mahindra in South Africa
2018
The opening of Mahindra’s local assembly facility in Durban was a pivotal moment. This facility enabled the production of popular models like the Pik-Up at a lower cost, enhancing affordability for local buyers. The launch of the next-generation Pik-Up Double Cab in the same year further showcased Mahindra’s focus on innovation and meeting customer needs.
This model, with its modern features and robust build, was well-received by families and businesses alike. The Durban facility also underscored Mahindra’s investment in the local economy, creating jobs and fostering skills development.
Celebrating 20 years of Mahindra in South Africa
2019
The introduction of the Pik-Up Karoo Edition was a direct response to South African consumers’ needs. This model was designed with enhanced features tailored to the rugged conditions of South Africa, making it an ideal workhorse for the agricultural and construction sectors.
The Karoo Edition also stood out for its aesthetic upgrades, adding a touch of style to its practicality. Its launch solidified Mahindra’s reputation for understanding and catering to local preferences. This year further established Mahindra as a brand deeply connected to its South African customer base.
Celebrating 20 years of Mahindra in South Africa
2020
The Mahindra Pik-Up became one of the top-performing vehicles in the highly competitive pick-up category in South Africa. Its durability, affordability, and functionality resonated with both urban and rural buyers.
In addition, Mahindra’s after-sales service quality earned industry accolades, demonstrating the company’s commitment to customer satisfaction. This recognition positioned Mahindra as a trusted choice for buyers seeking long-term reliability and excellent support. The Pik-Up’s success in 2020 reflected the brand’s growing dominance in the utility vehicle market.
Celebrating 20 years of Mahindra in South Africa
2023
Mahindra expanded its dealership network to 95 locations across South Africa, ensuring greater accessibility for customers nationwide. This milestone also highlighted Mahindra’s focus on community engagement and customer convenience.
The Pik-Up won the Cars.co.za Consumer Awards for Best Value Workhorse, solidifying its status as a market leader in affordability and practicality. This achievement was a testament to Mahindra’s consistent quality and innovation, even in the face of stiff competition. It also reaffirmed the brand’s commitment to meeting the needs of South African consumers.
Celebrating 20 years of Mahindra in South Africa
2024
Celebrating its 20th anniversary in South Africa, Mahindra marked two decades of growth, innovation, and customer trust. The launch of the new XUV3OO showcased Mahindra’s continued focus on cutting-edge design and technology, appealing to younger and more tech-savvy buyers.
Significant production milestones were also achieved at the Durban facility, underscoring the brand’s industrial capabilities. This year’s celebrations not only honoured past achievements but also signalled Mahindra’s aspirations for an even brighter future in South Africa.
Mahindra’s 20-year journey in South Africa is a story of perseverance, innovation, and meaningful connections with local communities. From assembling vehicles in Durban to launching models uniquely suited to our terrain, Mahindra has proven itself as a brand that listens and delivers.
As the automotive landscape evolves, Mahindra remains committed to creating vehicles and services that cater to South Africans’ diverse needs. Stay tuned to the Group1 Mahindra blog for more updates, milestones, and stories from the automotive world – because the journey doesn’t end here!
Image source: Mahindra SA, Wikipedia – Mahindra Scorpio and Wikipedia – Mahindra XUV500
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Mahindra Scorpio Classic: Does It Like A Boss!
Posted by Group1 Mahindra on 29 Oct 2024
Mahindra Scorpio
When it comes to dominating the rugged terrain of South Africa, the Mahindra Scorpio classic has long been a trusted companion for adventure-seekers. Recently, the all-new Scorpio Classic Boss Edition has everyone talking, including local SUV enthusiasts – even if this limited-edition model has not made its way to our shores! In this blog, we take a look at the Boss Edition and what features you can expect over and above the classic version.
A Brazen Exterior
The Boss Edition’s blacked-out front grille and dark chrome accents on key features like the fog lamp housing, headlights, bonnet scoop, side indicators, and taillamps give it a more aggressive and refined look than the classic. A sleek rear guard with a black powder coating further enhances the Scorpio’s rugged but bold appeal.
Comfort And Convenience Inside
Step into the Boss Edition, and you’ll be greeted by a stylish beige interior complemented by black leatherette upholstery. The cabin feels more upmarket, thanks to the “Comfort Kit”, which includes specially designed neck cushions and pillows embossed with the Mahindra logo.
For mid-spec variants, a rear-view camera adds an extra layer of convenience when navigating tight spaces, in the city or offroad.
Under The Hood
The Scorpio Classic Boss Edition retains the reliable 2.2-litre four-cylinder diesel engine, delivering 130bhp and 300Nm of torque. Paired with a six-speed manual gearbox, this powertrain provides the robust performance that the Scorpio is renowned for, allowing you to tackle any challenge that South Africa’s diverse landscapes present.
Explore The Scorpio-N Range In South Africa
While the Boss Edition may not be available locally, South African buyers can explore the impressive Scorpio-N lineup, including the adventurous Scorpio-N Adventurer. This variant embodies the spirit of exploration, making it the perfect companion for those who love to venture off the beaten path.
As the festive season approaches, book a test drive at Group1 Mahindra and spoil yourself. While we may have to wait and see if the Boss Edition graces our shores, the Scorpio-N range offers a wealth of features and capabilities to explore and enjoy right here, right now.
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Mahindra’s Next EV Offers A Thrilling Glimpse Into The Future Of Driving
Posted by Group1 Mahindra on 10 Oct 2024
Mahindra XUV.e8
The buzz in the EV world is undeniable, and Mahindra is riding the wave of innovation with its sights set on an ambitious expansion. With the introduction of the XUV400 Pro earlier this year, Mahindra gave a glimpse of its electric future. But wait – there’s more…
Mahindra’s upcoming electric SUV, the XUV.e8, is generating serious excitement among enthusiasts and eco-conscious drivers alike. For South African fans of the brand, this latest development hints at a broader shift towards sustainable mobility, even though the exact plans for sunny Mzansi have not been shared.
Sneak Peek At The XUV.e8
The XUV.e8 prototype recently spotted at Mahindra’s facility reveals that the brand is not only embracing EV technology but is doing so with style and sophistication. While Mahindra has been tight-lipped about the specifics, the prototype provides a tantalising look at what’s to come.
The overall design showcases Mahindra’s commitment to futuristic aesthetics and cutting-edge technology. With a reimagined front bumper and redesigned headlamps, this SUV boasts a fresh, modern look that is bound to turn heads.
Although only a few details of the XUV.e8’s exterior have been released, we can see Mahindra’s ingenuity at work. The sleek new alloy wheels are crafted with aerodynamics in mind, likely improving efficiency and overall performance. The focus on a low-drag design suggests that this electric SUV will deliver both power and range, perfect for adventurers looking to go the distance.
A Game-Changing Platform: The INGLO
At the heart of the XUV.e8 lies the INGLO platform—Mahindra’s new foundation for electric vehicles. This platform is more than just a base; it’s a versatile powerhouse that supports a range of EVs from compact to larger vehicles. By placing the wheels at the corners and integrating the battery into a flat floorboard, Mahindra is not only maximising interior space but also enhancing driving dynamics. For passengers, this translates into a roomier and more comfortable ride.
The INGLO platform will feature two types of high-capacity battery packs—Blade and Prismatic. These packs will range from 60 to 80 kWh, with rapid charging capabilities allowing an 80% charge in under 30 minutes. Mahindra is also set to include Vehicle-to-Load (V2L) functionality, which means that the XUV.e8 can share its charge with other appliances or vehicles. This added flexibility brings a whole new level of practicality to EV ownership.
A Glimpse Into The Future Of EVs
The XUV.e8’s design and features hint at a future where EVs offer not just eco-friendliness but also innovative convenience. Imagine being able to power up your camping gear directly from your vehicle or charging up a friend’s EV in a pinch. These capabilities make the XUV.e8 more than just a vehicle; it’s a multi-functional tool for modern living. And with fast-charging technology, Mahindra ensures that you spend less time waiting and more time driving.
As the EV market continues to evolve, Mahindra’s approach with the XUV.e8 could very well set a new benchmark. The blend of sophisticated design, advanced battery tech, and practical features position it as an exciting addition to the EV landscape. While it’s still unclear if and when we’ll see this model in South Africa, Mahindra’s commitment to pushing the boundaries is clear.
Stay Updated With Mahindra News
At Group1 Mahindra, we’re thrilled to watch the brand grow and innovate, and we know you are too! Whether you’re an EV enthusiast or simply curious about what’s next, be sure to follow us on Facebook to stay in the loop on the latest Mahindra news. Join us as we look forward to the future of driving, one electrifying vehicle at a time.
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Mahindra South Africa Celebrates Production Milestone And Announces Major Expansion
Posted by Group1 Mahindra on 11 Sep 2024
Mahindra SA Hits Milestone 20,000 Pik Up Production
In a special ceremony held at Mahindra’s assembly plant in the Dube TradePort special economic zone, KwaZulu-Natal, Mahindra South Africa is celebrating the production of its 20,000th locally assembled Pik Up vehicle. The event showcased the 20,000th model – a Pik Up S6 4×4 – symbolising the company’s progress since opening in 2018.
This is a standout moment for the company’s growth and commitment to the South African market, as it gears up for an exciting new phase of expansion.
Exponential Growth Since 2018
Mahindra SA’s logistics head, Arnold Reddy, highlighted the plant’s impressive growth trajectory. Starting with a production rate of about 200 units per month in 2018, the facility now produces upwards of 700 units monthly. This growth has far surpassed the initial annual production goal of 2,500 Pik Up models set when the plant first opened.
The journey began with the assembly of single-cab Pik Up models. Over time, the company expanded its capabilities to include double cab and special edition models, such as the popular Karoo Editions. Today, all Pik Up models are assembled at the South African facility, showcasing Mahindra’s commitment to local production.
Since it entered the South African market in 2004, Mahindra has grown to become a significant player in the automotive landscape. The company now boasts a dealer network of 90 dealers across the country, supported by its training facility for technical, sales and marketing skills.
New Models And Market Strategy
Demonstrating its long-term commitment to the South African market, Mahindra has announced plans for a brand-new assembly facility.
Set to break ground next month, this new plant will also be located in the Dube TradePort. Upon completion in 2025, it will have the capacity to produce nearly 1,300 units per month, almost doubling the current output.
The new facility, developed in partnership with Automotive Investment Holdings (AIH) Logistics, will not only increase production capacity but also improve stock-building capabilities.
Mahindra SA is poised to “re-energise” its presence in the country with the launch of new models. October will see the introduction of the 3XO model, described by Reddy as a “shifting point” for Mahindra in South Africa. Additionally, a refreshed version of the XUV700 model is on the horizon.
Looking further ahead, Mahindra is exploring the possibility of bringing the Global Pik Up model to South Africa, potentially by 2026. This model was showcased to the South African market in Cape Town in August last year, indicating Mahindra’s commitment to introducing cutting-edge vehicles to the local market.
As Mahindra South Africa enters its next phase of growth, the company is well-positioned to continue its upward trajectory. With its commitment to local production, job creation, and market-specific models, Mahindra is solidifying its position as a key player in South Africa’s automotive industry.
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Pride In Your Product – Anand Mahindra And His SUVs
Posted by Group1 Mahindra on 16 Jan 2023
Anand Mahindra is the chairperson of Mahindra & Mahindra, manufacturer of Mahindra cars, as well as active in aerospace, agribusiness, aftermarket, automotive, components, construction equipment, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate and retail.
He is a Harvard Business School graduate and was named one of the 25 most influential business people in Asia. He is very wealthy. He can drive whatever car he wants, and he chooses to drive the excellent SUVs his company makes. A man who believes in what he makes.
Mahindra Bolero Invader
Anand owns several Mahindra SUVs, including the Bolero Invader, among the first cars he ever bought. This 3-door Bolero variant has a notably short wheelbase and it was sold and bought as a lifestyle SUV.
Mahindra TUV300
He also owns a TUV300, a car not sold in India. This one is rather special, though. It is a battle green shade and is fitted with the Mahindra aftermarket Armour kit. This specific car looks ready for battle in any upmarket mall, a luxury tank.
Mahindra TUV300 Plus
This is a stretched 9-seater version of the TUV we know in South Africa. He had it painted in a special steel grey and calls it the Grey Ghost.
Mahindra Scorpio
Anand is very proud to own a cult first-generation Mahindra Scorpio 4×4. This car is so popular in India that it was not discontinued after the launch of the Scorpio N, but rather renamed the Scorpio Classic.
Alturas G4
The Mahindra Alturas G4 – twin to the Ssangyong Rexton is a very special and rare car. Originally launched as a competitor to the Toyota Fortuner, the Alturas/Rexton is a rather rare vehicle. The one in Anand’s garage is called ‘Baaz’.
Scorpio N
The Scorpio N was launched recently in India, and Anand has a top-end red 4×4 version. This seven-seater is named Bheem, a character in ancient mythology.
It is telling that someone who can afford any car in the world chooses the ones his company makes. It gives us a glimpse of the passion and pride that has made Mahindra part of the Indian psyche. It is perhaps the key reason why this brand has rapidly spread to global markets.
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Mahindra Rebranding Could Reach New Heights In Luxury
Posted by Group1 Mahindra on 07 Jul 2022
Mahindra Rebranding Heralds A New Growth Phase
A few years ago you probably wouldn’t have associated the term “luxury” with Mahindra but that has all changed. This is largely due to a massive rebranding effort to become more competitive and offer customers affordable yet luxurious vehicles.
The car giant’s efforts haven’t gone unnoticed, especially with the latest models in the range. Since its entry into the South African market in 2004, Mahindra has sold more than 75 000 vehicles, and the latest Mahindra rebranding could see the car maker reach new heights.
They are fast becoming one of the brands to watch with new and refreshed models ready to compete with just about anyone!
Mahindra Focuses On The Future Of Luxury And Affordable Vehicles
The renewed corporate identity, referred to as the Twin Peaks logo, reflects the car maker’s desire to create a paradigm shift in luxury vehicles; a new world order if you will. By launching a range of beautifully rebranded vehicles, their goal is to provide drivers with a new-age ownership experience.
Fresh designs are being added to the line up which may appeal to a wider audience. The new look is meant to prepare customers for upcoming models that will be released in the coming months.
Rajesh Gupta, CEO of Mahindra South Africa stated: “In the coming months’ customers will see a complete rejuvenation of our approach and several exciting new additions to our range of authentic SUVs and lifestyle bakkies.”
Rebranded Mahindra SUV and Lifestyle Bakkies
Considering Mahindra has been tremendously successful in South Africa for 18 years and expanding into other sub-Saharan countries, it’s no surprise they are fast becoming a top contender. Gupta further stated: “Our new logo is more than just a visual change. It heralds a new growth phase for Mahindra in South Africa.”
Sachin Arolkar, Head of International Operations for the Mahindra Automotive Division also commented: “The visual overhaul of our identity will be done in a phased manner across our nameplates of SUV and lifestyle bakkies, and across all the virtual and physical touchpoints where our customers interact with us.”
Among the rebranded models with the twin-peaks logo is the all-new Mahindra XUV700 which will be available in South Africa. Other vehicles to follow include the Scorpio-N and two SUVs that the carmaker hopes would “Unleash the Explorer in You”.
Mahindra XUV700 To Replace The XUV500
Although there is no confirmation on pricing, the Mahindra XUV700 is set to replace the XUV500. While product planning is only now starting with the local specification, the car giant expects the South African model to closely resemble the Indian specification levels.
The interior looks modern, sleek and stylish while the exterior resembles a true-to-form luxury vehicle which should have a more attractive price tag. The XUV700 will have a comprehensive safety offering, including
- seven airbags
- electronic stability control
- front collision warning with automatic emergency braking
- lane keep assist and driver drowsiness detection
While the new XUV700 may be the future, Mahindra has steadily upped the ante as the latest Mahindra Scorpio, XUV300 and XUV500 models already look the part. They also offer a wide range of safety and convenience features, not to mention refined styling and driving experience.
New Mahindra Scorpio N: The Epitome Of Luxury and Performance
The new Mahindra Scorpio-N will be a cut above the current-generation Scorpio but it retains the 2.0-litre turbocharged petrol engine and the 2.2-litre diesel engine from the Mahindra Thar and the new XUV700. Both are available with either a 6-speed manual or a 6-speed torque converter.
In terms of safety and luxury, the new Mahindra Scorpio N has a lot to offer, including a four-wheel-drive system named ‘4XPLOR’. It gets mechanical locking rear differential and brake locking front differential with four terrain modes. Some of the standout features include:
- six airbags
- driver drowsiness detection
- tyre pressure monitoring system
- dynamic stability control
- vehicle dynamics control
- traction control and roll-over mitigation
- hill hold control and hill descent control
- front and rear parking sensors
- trailer sway mitigation
- 7-inch TFT MID in the instrument console
- wireless charger
- sunroof
- 12-speaker 3D surround sound system from Sony
- dual-zone automatic climate control
- powered driver’s seat
- 70+ connected car features
Mahindra Readies For The Future
With so much competition in the automotive world, car makers need to be on their toes, ready to adapt to changing trends. Mahindra has done exactly that, and for some time, as some of their recent vehicles have a certain confidence about them.
In light of the rebranding efforts, and acquiring Automobili Pininfarina a few years ago, it’s evident that Mahindra is laser-focused on becoming more of a luxury brand. Judging from the current and upcoming range of Mahindra vehicles in South Africa and abroad, they certainly seem to be on track.
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Mahindra Small Commercial Vehicles Remain Number One
Posted by Group1 Mahindra on 08 Jun 2022
Mahindra Small Commercial Vehicles Leading The Segment
Mahindra & Mahindra (M&M) continues to impress with a wide range of small commercial vehicles that are ready for just about any task. Considering their versatility, build quality and affordability, it’s not surprising that they have done tremendously well in India, South Africa and many other countries around the globe.
According to the automaker, it has sold 170 682 Mahindra Small Commercial Vehicles in the 2022 financial year compared to 151 889 in 2021. Mahindra registered a growth of 12.37% and maintained its leadership with a 40.3% market share in the Small Commercial Vehicle segment. This means Mahindra tops the charts of small commercial vehicles under 3.5 ton GVW (Gross Vehicle Weight) for the 8th year.
Diversity Of Mahindra Small Commercial Vehicles
Small commercial vehicles play an essential part in the transport and logistics sector, offering the important last-mile delivery of goods to consumers, big or small. The portfolio of Mahindra Small Commercial Vehicles has one of the widest ranges of models from 0.7 tons to 1.7-ton payload.
There are also several variants available either in diesel, petrol and CNG fuel options in certain brands to meet the growing need of a broad customer base. From the delivery of agricultural products, dairy and consumer goods to construction materials, logistics, fisheries and cash vans among many others.
Commenting on the performance of the SCV segment, Veejay Nakra, President, Automotive Division, M&M Ltd., had this to say:
“Over the years, we have established trust with our customers and delivered prosperity by creating products which are ‘tough’, highly ‘reliable’ and most profitable with a lowest total cost of ownership (TCO). Our continued market leadership is a testimony of our value proposition, and I am confident that we will continue to exceed the expectations of the market and strengthen our position further.”
Range Of Mahindra Small Commercial Vehicles
While South Africa may not have all the Mahindra Small Commercial Vehicles in the range, Group1 does sell the Mahindra Bolero Bakkie and the Mahindra Pik-Up. Other vehicles include the following:
In other markets, the range of Mahindra Small Commercial Vehicles are perhaps more competitively positioned with more options in the Mahindra Jeeto, Supro Maxi Truck and the Mahindra Bolero Maxitruck Plus. They are available at different price points on the basis of payload, power, performance and cargo size.
Mahindra Offers Tremendous Value For Money
In addition to offering affordable small commercial vehicles, Mahindra also offers customers peace of mind with some of the best warranties and value offerings. One example is the Supro Profit Truck which the company says can guarantee the highest profit with higher mileage in its segment.
The automaker has one of the biggest sales and service support networks in India with more than 4,000 touchpoints for customers to access with ease. While Mahindra is known for providing excellent sales and after-sales service, they also proactively engage with the community by offering multiple benefits including
- insurance coverage
- education scholarships for children of customers based on merit
- health coverage
- awareness campaigns on safety and hygiene
Mahindra – A Global Automotive Player
Mahindra was founded in 1945, and today the Mahindra Group is one of the world’s largest and most renowned multinational federations of companies. The Mahindra Group employs 260,000 people in more than 100 countries and is a leader in farm equipment, utility vehicles, information technology and financial services in India. In addition to the incredible range of Mahindra Small Commercial Vehicles, the company is also the world’s largest tractor company by volume.
In South Africa, Mahindra has become one of the fastest-growing vehicle brands in the country by delivering exceptional new and pre-owned car sales services. It is also due to the fact that they are part of the international Mahindra family and are backed by more than 60 years of automotive excellence.
If you’re looking for a new or used Mahindra, visit a Group1 Mahindra near you or browse the virtual showroom. You will find a wide range of international award-winning Mahindra Small Commercial Vehicles among many others.
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