Category: Mahindra

Pride In Your Product – Anand Mahindra And His SUVs

Posted by on 16 Jan 2023

Pride In Your Product – Anand Mahindra And His SUVs


Anand Mahindra is the chairperson of Mahindra & Mahindra, manufacturer of Mahindra cars, as well as active in aerospace, agribusiness, aftermarket, automotive, components, construction equipment, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate and retail.

He is a Harvard Business School graduate and was named one of the 25 most influential business people in Asia. He is very wealthy. He can drive whatever car he wants, and he chooses to drive the excellent SUVs his company makes. A man who believes in what he makes.

Mahindra Bolero Invader

Anand owns several Mahindra SUVs, including the Bolero Invader, among the first cars he ever bought. This 3-door Bolero variant has a notably short wheelbase and it was sold and bought as a lifestyle SUV.

Mahindra TUV300


Mahindra TUV300

He also owns a TUV300, a car not sold in India. This one is rather special, though. It is a battle green shade and is fitted with the Mahindra aftermarket Armour kit. This specific car looks ready for battle in any upmarket mall, a luxury tank.

Mahindra TUV300 Plus


Mahindra TUV300 Plus

This is a stretched 9-seater version of the TUV we know in South Africa. He had it painted in a special steel grey and calls it the Grey Ghost.

Mahindra Scorpio


Mahindra Scorpio

Anand is very proud to own a cult first-generation Mahindra Scorpio 4×4. This car is so popular in India that it was not discontinued after the launch of the Scorpio N, but rather renamed the Scorpio Classic.

Alturas G4

The Mahindra Alturas G4 – twin to the Ssangyong Rexton is a very special and rare car. Originally launched as a competitor to the Toyota Fortuner, the Alturas/Rexton is a rather rare vehicle. The one in Anand’s garage is called ‘Baaz’.

Scorpio N


Scorpio N

The Scorpio N was launched recently in India, and Anand has a top-end red 4×4 version. This seven-seater is named Bheem, a character in ancient mythology.

It is telling that someone who can afford any car in the world chooses the ones his company makes. It gives us a glimpse of the passion and pride that has made Mahindra part of the Indian psyche. It is perhaps the key reason why this brand has rapidly spread to global markets.

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Mahindra Rebranding Could Reach New Heights In Luxury

Posted by on 07 Jul 2022

Mahindra Rebranding Heralds A New Growth Phase

Mahindra Rebranding Heralds A New Growth Phase

A few years ago you probably wouldn’t have associated the term “luxury” with Mahindra but that has all changed. This is largely due to a massive rebranding effort to become more competitive and offer customers affordable yet luxurious vehicles.

The car giant’s efforts haven’t gone unnoticed, especially with the latest models in the range. Since its entry into the South African market in 2004, Mahindra has sold more than 75 000 vehicles, and the latest Mahindra rebranding could see the car maker reach new heights.

They are fast becoming one of the brands to watch with new and refreshed models ready to compete with just about anyone!

Mahindra Focuses On The Future Of Luxury And Affordable Vehicles

The renewed corporate identity, referred to as the Twin Peaks logo, reflects the car maker’s desire to create a paradigm shift in luxury vehicles; a new world order if you will. By launching a range of beautifully rebranded vehicles, their goal is to provide drivers with a new-age ownership experience.

Fresh designs are being added to the line up which may appeal to a wider audience. The new look is meant to prepare customers for upcoming models that will be released in the coming months.

Rajesh Gupta, CEO of Mahindra South Africa stated: “In the coming months’ customers will see a complete rejuvenation of our approach and several exciting new additions to our range of authentic SUVs and lifestyle bakkies.”

Rebranded Mahindra SUV and Lifestyle Bakkies

Considering Mahindra has been tremendously successful in South Africa for 18 years and expanding into other sub-Saharan countries, it’s no surprise they are fast becoming a top contender. Gupta further stated: “Our new logo is more than just a visual change. It heralds a new growth phase for Mahindra in South Africa.”

Sachin Arolkar, Head of International Operations for the Mahindra Automotive Division also commented: “The visual overhaul of our identity will be done in a phased manner across our nameplates of SUV and lifestyle bakkies, and across all the virtual and physical touchpoints where our customers interact with us.”

Among the rebranded models with the twin-peaks logo is the all-new Mahindra XUV700 which will be available in South Africa. Other vehicles to follow include the Scorpio-N and two SUVs that the carmaker hopes would “Unleash the Explorer in You”.

Mahindra XUV700 To Replace The XUV500

Although there is no confirmation on pricing, the Mahindra XUV700 is set to replace the XUV500. While product planning is only now starting with the local specification, the car giant expects the South African model to closely resemble the Indian specification levels.

The interior looks modern, sleek and stylish while the exterior resembles a true-to-form luxury vehicle which should have a more attractive price tag. The XUV700 will have a comprehensive safety offering, including

  • seven airbags
  • electronic stability control
  • front collision warning with automatic emergency braking
  • lane keep assist and driver drowsiness detection

While the new XUV700 may be the future, Mahindra has steadily upped the ante as the latest Mahindra Scorpio, XUV300 and XUV500 models already look the part. They also offer a wide range of safety and convenience features, not to mention refined styling and driving experience.

New Mahindra Scorpio N: The Epitome Of Luxury and Performance

The new Mahindra Scorpio-N will be a cut above the current-generation Scorpio but it retains the 2.0-litre turbocharged petrol engine and the 2.2-litre diesel engine from the Mahindra Thar and the new XUV700. Both are available with either a 6-speed manual or a 6-speed torque converter.

In terms of safety and luxury, the new Mahindra Scorpio N has a lot to offer, including a four-wheel-drive system named ‘4XPLOR’. It gets mechanical locking rear differential and brake locking front differential with four terrain modes. Some of the standout features include:

  • six airbags
  • driver drowsiness detection
  • tyre pressure monitoring system
  • dynamic stability control
  • vehicle dynamics control
  • traction control and roll-over mitigation
  • hill hold control and hill descent control
  • front and rear parking sensors
  • trailer sway mitigation
  • 7-inch TFT MID in the instrument console
  • wireless charger
  • sunroof
  • 12-speaker 3D surround sound system from Sony
  • dual-zone automatic climate control
  • powered driver’s seat
  • 70+ connected car features

Mahindra Readies For The Future

With so much competition in the automotive world, car makers need to be on their toes, ready to adapt to changing trends. Mahindra has done exactly that, and for some time, as some of their recent vehicles have a certain confidence about them.

In light of the rebranding efforts, and acquiring Automobili Pininfarina a few years ago, it’s evident that Mahindra is laser-focused on becoming more of a luxury brand. Judging from the current and upcoming range of Mahindra vehicles in South Africa and abroad, they certainly seem to be on track.

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Mahindra Small Commercial Vehicles Remain Number One

Posted by on 08 Jun 2022

Mahindra Small Commercial Vehicles Remain Number One

Mahindra Small Commercial Vehicles Leading The Segment

Mahindra & Mahindra (M&M) continues to impress with a wide range of small commercial vehicles that are ready for just about any task. Considering their versatility, build quality and affordability, it’s not surprising that they have done tremendously well in India, South Africa and many other countries around the globe.

According to the automaker, it has sold 170 682 Mahindra Small Commercial Vehicles in the 2022 financial year compared to 151 889 in 2021. Mahindra registered a growth of 12.37% and maintained its leadership with a 40.3% market share in the Small Commercial Vehicle segment. This means Mahindra tops the charts of small commercial vehicles under 3.5 ton GVW (Gross Vehicle Weight) for the 8th year.

Diversity Of Mahindra Small Commercial Vehicles

Small commercial vehicles play an essential part in the transport and logistics sector, offering the important last-mile delivery of goods to consumers, big or small. The portfolio of Mahindra Small Commercial Vehicles has one of the widest ranges of models from 0.7 tons to 1.7-ton payload.

There are also several variants available either in diesel, petrol and CNG fuel options in certain brands to meet the growing need of a broad customer base. From the delivery of agricultural products, dairy and consumer goods to construction materials, logistics, fisheries and cash vans among many others.

Commenting on the performance of the SCV segment, Veejay Nakra, President, Automotive Division, M&M Ltd., had this to say:

“Over the years, we have established trust with our customers and delivered prosperity by creating products which are ‘tough’, highly ‘reliable’ and most profitable with a lowest total cost of ownership (TCO). Our continued market leadership is a testimony of our value proposition, and I am confident that we will continue to exceed the expectations of the market and strengthen our position further.”

Range Of Mahindra Small Commercial Vehicles

While South Africa may not have all the Mahindra Small Commercial Vehicles in the range, Group1 does sell the Mahindra Bolero Bakkie and the Mahindra Pik-Up. Other vehicles include the following:

In other markets, the range of Mahindra Small Commercial Vehicles are perhaps more competitively positioned with more options in the Mahindra Jeeto, Supro Maxi Truck and the Mahindra Bolero Maxitruck Plus. They are available at different price points on the basis of payload, power, performance and cargo size.

Mahindra Offers Tremendous Value For Money

In addition to offering affordable small commercial vehicles, Mahindra also offers customers peace of mind with some of the best warranties and value offerings. One example is the Supro Profit Truck which the company says can guarantee the highest profit with higher mileage in its segment.

The automaker has one of the biggest sales and service support networks in India with more than 4,000 touchpoints for customers to access with ease. While Mahindra is known for providing excellent sales and after-sales service, they also proactively engage with the community by offering multiple benefits including

  • insurance coverage
  • education scholarships for children of customers based on merit
  • health coverage
  • awareness campaigns on safety and hygiene

Mahindra – A Global Automotive Player 

Mahindra was founded in 1945, and today the Mahindra Group is one of the world’s largest and most renowned multinational federations of companies. The Mahindra Group employs 260,000 people in more than 100 countries and is a leader in farm equipment, utility vehicles, information technology and financial services in India. In addition to the incredible range of Mahindra Small Commercial Vehicles, the company is also the world’s largest tractor company by volume.

In South Africa, Mahindra has become one of the fastest-growing vehicle brands in the country by delivering exceptional new and pre-owned car sales services. It is also due to the fact that they are part of the international Mahindra family and are backed by more than 60 years of automotive excellence.

If you’re looking for a new or used Mahindra, visit a Group1 Mahindra near you or browse the virtual showroom. You will find a wide range of international award-winning Mahindra Small Commercial Vehicles among many others.

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Mahindra EV Portfolio Stole The Show At New Mobility Assembly

Posted by on 26 May 2022

Mahindra Treo EV variants

Mahindra EV line-up grows

In April of this year, the e-vehicle portfolio developed by Mahindra Electric Mobility Limited was showcased at the Pune Alternative Fuel Conclave. This future-forward assembly is an initiative by the Government of Maharashtra, which brings together stakeholders from all industries and focuses on raising awareness about the need for clean mobility.

This year, the aim was to highlight existing initiatives by the government, private players and civil society organisations, and help discuss the way forward for clean mobility in the Indian state of Maharashtra.

Mahindra Electric Mobility Limited chose to display the:

  • Treo auto
  • Treo Zor Delivery Van
  • Treo Tipper variant
  • e Alfa Mini Tipper variant
  • Atom quadricycle

The latter is being positioned as an innovative new-age electric urban mobility solution for smart India’s last-mile connectivity needs – another ingenious move by Mahindra, which is already the number one brand when it comes to electric three-wheelers in India, holding a whopping 70%+ market share.

What’s So Exciting About the Atom?

Quite a few things actually! The first electric quadricycle in India, due for release at the end of this financial year, is:

  • Powered by Mahindra’s latest electric drive system
  • Designed with a spacious interior & a monocoque body as a safe enclosure
  • Fitted with telematics connectivity for effective fleet management
  • Filled with clean & smart attributes that appeal to discerning riders

Anything Else to Get Pumped About?

A fair amount, yes! The Mahindra e Alfa Mini Tipper comes to the table with:

  • A design based on the successful Alfa Mini platform
  • A unique partition split for wet and dry garbage
  • A GPS tracking system
  • A grade-ability of seven degrees and a tipping angle of 40 degrees
  • Peak power of 1.5 kW
  • A driving range of 80 km on a single charge
  • Loading capacity of 310kg

Of course, as always, this is just the tip of the Mahindra iceberg. The rest of the vehicles that were unveiled and presented to the conclave are equally impressive.

Keep an eye on the blog for more information on the exciting Mahindra e-vehicle portfolio as it becomes available. Find out more about the current Mahindra vehicles we have in stock by getting in touch with our team at Group1 Mahindra. Our expert team of auto professionals at our Midrand and Kuilsrivier branches is waiting in the wings to get you behind the wheel of the perfect vehicle.

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Automobili Pininfarina Develops The Purest Of EV Sounds

Posted by on 13 May 2022

Automobili Pininfarina SUONO PURO

Automobili Pininfarina SUONO PURO

Electric vehicles are continually making headlines across the globe with some spectacular designs, including Automobili Pininfarina with its Battista GT. While many of the EV range issues may soon be in our rearview, if there’s one thing EVs lack, especially sporty versions, is the engine noise or lack thereof. However, thanks to more than 2000 hours spent on research and development, Automobili Pininfarina has created a unique voice for the impressive Battista GT EV.

Who Is Automobili Pininfarina?

Automobili Pininfarina is an Italian vehicle design company best-known for its tremendous work with some of the best brands, including Ferrari, Maserati, Rolls-Royce, Alfa Romeo and Cadillac. In 2015, Mahindra & Mahindra acquired Automobili Pininfarina with the aim of developing a series of hyper electric cars starting with the Battista.

This electric hypercar was publicly unveiled at the 2019 Geneva Motor Show and pays tribute to the company’s founder, Battista Pininfarina. It would be the first car in the company’s history that they have made for themselves and it sure is a showstopper.

Developing The Soundscape For The Battista Hyper GT

Following a significant amount of intensive research, conceptualisation and development, Automobili Pininfarina has created a unique sound for the Battista. The process behind its creation included studio compositions with sound experts, Novo Sonic.

They spent hours doing laboratory tests in a sound-insulated anechoic chamber and extensive tweaking on the road with the help of customer feedback. As a result, they’ve achieved what Automobili Pininfarina’s engineers refer to as ‘SUONO PURO’, or ‘the sound of sustainable luxury’.

This is unique to the Italian brand and enhances the connection to the jaw-dropping 1,900 hp Battista for those inside and passers-by. It provides near-instant feedback to the driver from the moment they start the vehicle through each of the five drive modes.

The sound is authentic and doesn’t try to compete with a traditional combustion engine sports cars. Instead, it takes the pure-electric experience to whole new level as they managed to capture the natural sound of all that power under the bonnet. And, since it’s a legal requirement for all EVs, they’ve also added an Acoustic Vehicle Alert System (AVAS) for pedestrians.

Frequency In Its Purest Form

Legendary composers Verdi and Mozart used 432 Hz frequency that is widely regarded as an authentic, uplifting frequency. SUONO PURO focuses on delivering the same feeling by delivering a frequency of 54 Hz at idle speed. This base note has been identified as pure with a positive impact on the driver’s wellbeing.

To see the incredible effect of this frequency, look at how it impacts water. Sound waves from this frequency creates a unique and beautiful ripple effect and is perfectly symmetrical. Since the human body is made up of around 70% water, this frequency could also have a positive impact on passengers and the driver.

Paolo Dellachà, Chief Product and Engineering Officer for Automobili Pininfarina, said: “The SUONO PURO sound strategy delivers both emotional and essential benefits to the driver. Our aim has been to enhance the enjoyment for occupants by channelling natural vehicle architecture sound through an innovative software arrangement, which ensures unwanted noises are omitted and the frequency at which sound is transmitted supports the comfort and wellbeing of the driver.”

Using Advanced Software And Synthesisers For SUONO PURO

Using cutting edge technology and bespoke software created exclusively for SUONO PURO, they’ve created the natural sounds of the powertrain through the different drive modes.

The special software delivers sound through synthesisers which were exclusively made for the Battista. To transmit the icnredible sound, the Battista uses 12 internal and external speakers from their luxury brand partner Naim Audio. Along with the synthesisers, 432 Hz frequency-tuned samples respond in real time to the vehicle speed, torque and steering inputs, among many others.

All of these elements are in the sound software called the ‘sound heart’. This unique control module enables them to create a stunningly immersive sound experience for the driver. Better yet, the sound and driving experience can be modified to suit the driver’s personal preferences through five manually selectable drive modes.

  • The standard driving mode is Calma which provides the natural sound of the electric motors. It is also repeated on the outside for pedestrian safety purposes
  • Pura adds more character by introducing the 54 Hz base note which is audible while the car is at ‘idle speed’.
  • Energica increases the intensity of the base note in line with the enhanced dynamic performance of the vehicle
  • Furiosa provides an entirely unique sound with greater intensity and power
  • Carattere allows drivers to select their choice of sound from any of the other four modes,
    along with personalised vehicle dynamics settings

Why Automobili Pininfarina Used An Anechoic Chamber

After engineers worked in the studio, the sound creation process moved to a dedicated anechoic chamber. This room is entirely echo-free and absorbs all unwanted sounds and vibrations which helped Automobili Pininfarina engineers and sound designers to fine-tune the sound even further. From there, they could start reviewing the sound to gain feedback and remove imperfections.

They used equipment that measures the frequency produced by the Battista from all angles, even on the inside. Engineers listened intently for any imperfections by using advanced audio recording equipment to ensure a pure sound. Such a process often takes up to five years in a conventional production vehicle but Automobili Pininfarina completed this in just 24 months. This was only possible with a dedicated and passionate team, more than 2000 hours spent in the studio, road testing and simulation tests.

“Today we have many clients looking forward to taking delivery of their unique Battista. In addition to an unprecedented 1,900 hp dynamic experience, they will also enjoy a unique ‘voice’ of this pure-electric hyper GT, enhanced by an equally thrilling 1,300W sound system developed specifically for Battista by our luxury brand partner Naim Audio,” said Dellachà.

For more interesting news and updates, please read our blog. We often write about new vehicle launches, motoring tips and fascinating topics such as Automobili Pininfarina. If you’re in the market for a new or used Mahindra, visit our online showroom or call our experienced and friendly sales team.

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Mahindra Thar SUV Digitised To Enter NFT Space

Posted by on 14 Apr 2022

Mahindra Thar

Mahindra Thar digitized as an NFT for a good cause

Mahindra & Mahindra recently unveiled their foray into the world of non-fungible tokens, following hot on the heels of MG Motors India, and bringing to the table NFTs based on their much-loved Thar SUV.

First things first – what on earth is an NFT?

An NFT, or non-fungible token, is a digital asset that represents things like art, music, gaming items and, now, the Mahindra Thar SUV. NFTs are sold online and mostly purchased by means of Bitcoin or other cryptocurrencies.

The appeal of an NFT is that it comes in very limited runs and has unique identifying codes that create a form of online scarcity. So, if you have one, you gain digital bragging rights and can prove ownership at the hand of built-in authentication.

FUN FACT! The first-ever NFT was created by a talented digital artist, Kevin McCoy, in May of 2014. It was essentially a pixelated image of a moving octagon. He named it Quantum and sold it online as what is commonly believed to be the first NFT ever. Today, Quantum is worth almost $7 000 000!

According to Veejay Nakra, the CEO of the automotive division at Mahindra & Mahindra, the decision to roll out the NFTs is another step to put them out front in terms of digital marketing. The automaker has always been at the forefront of tech transformation, often adopting new technologies far quicker than their competitors.

The first-ever Mahindra trench of tokens included four NFTs, which went on auction late in March. The automaker chose to donate all of the proceeds from the auction to Project Nanhi Kali.

Founded in 1996 as a part of the K.C. Mahindra Education Trust by Anand Mahindra with the aim of educating underprivileged girls in India, this project is one of the largest programmes in all of India. Their main aim is to help girls in their country to conclude 10 years of schooling by providing school supplies and academic support.

What a time to be alive! The good news is that whether you are into NFTs or not, a Mahindra remains a sound investment. Find out more about the current Mahindra vehicles we have in stock by getting in touch with our team at Group1 Mahindra. Our expert team of auto professionals at our Midrand and Kuilsrivier branches are waiting in the wings to get you behind the wheel of the perfect vehicle.

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Small 3-wheeler Fill A Big Gap – Mahindra e Alpha Cargo

Posted by on 25 Feb 2022

Small 3-wheeler Fill A Big Gap – Mahindra e Alpha Cargo

Small 3-wheeler Fill A Big Gap – Mahindra e Alpha Cargo

The new e Alpha Cargo is a breath of fresh air in the land of smoky, noisy three-wheelers. It is a small tuk-tuk dedicated to cargo, electrically driven and the ideal solution to the last-mile conundrum – how to get individual parcels or smaller cargo from the station or depot to its destination in the suburbs or industrial parks.

Cost is a major factor in the last mile environment and this electric three-wheeler promises massive savings of around R12 000 per year compared to a similar unit with an internal combustion engine. Mahindra has already achieved major success with an electric three-wheeler in its Treo range of e rickshaws and its variants, as well as the E Alpha passenger carrier. The e Alpha Cargo is similar in size but has been specifically designed to compete in the budget-conscious last mile market.

The electric three-wheeler market has shown massive growth – 510% from April to September 2020 alone – due to the high price of fuel, the massive surge in demand for last-mile carriers and the low total cost of ownership.

The e Alpha has an exceedingly low running cost in the region of R0.12/km. Yet it offers a dual-speed transmission with an integrated differential. Using this high torque gear with the e Alpha’s peak power mode allows the little three-wheeler to go up some pretty steep hills.

The cargo tray is large and wide enough to carry quite bulky packages, and the carrying capacity of 310kg is in line with the demands of the customers in this segment.

The e Alpha will not be entering F1 soon, but it will give you an 80km range, with a peak power of 1.5kW and a top speed of 40km/h. It has an onboard 48 V/15 A charger, which makes charging as easy as charging your phone. The e Alpha comes with a 1 year/unlimited-kilometre warranty.

The fully digital instrument cluster gives you the state of charge on the battery, range, speed and other info at a glance.

Mahindra Electric

Mahindra Electric is a global pioneer in the development and production of electric vehicles. It is India’s only EV manufacturer with indigenously developed EV technologies. In its portfolio, there is a wide range of EVs, including the e2oPlus hatch, the Treo range of 3-wheelers and the electrified eVerito sedan for passenger and commercial use. The e Alpha is its latest offering in this fast-growing field.

In India and around the world Mahindra is involved, apart from its vehicles, in farm equipment, IT and financial services, renewable energy, agriculture, logistics, hospitality and real estate. It is the world’s largest tractor company by volume. In South Africa, Mahindra is known for its extensive range of workhorse bakkies and top-end SUVs.

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January 2022 Saw Record Sales From Mahindra

Posted by on 08 Feb 2022

Mahindra banner

1000 Mahindra cars sold in January 2022!

January 2022 has seen the most Mahindra vehicles sold in South Africa since it launched in South Africa 18-years ago, according to figures released by NAAMSA. This is a massive 77% increase over the same month in 2021. And although the early ’21 sales were subdued by COVID, this January’s sales shine because they beat the excellent pre-pandemic years of 2018 and ’19.

What makes these sales even more significant is that they happened despite the worldwide supply chain disruptions and lingering COVID storms in the Northern Hemisphere hampering stock and parts availability in South Africa.

The locally-manufactured Pik Up range is still the company’s best-seller – 618 units sold in Jan. This keeps it in the list of South Africa’s three fastest-growing bakkies. Top trim models such as the Pik Up Karoo Dusk and the new Pik Up S6 DC AT were primary drivers of sales in this model.

The KUV100 NXT also recorded excellent sales, proving the demand for an affordable, economical, yet highly capable compact SUV. The evergreen Scorpio, especially the Adventure model, was very popular as a versatile family car.

The expected South African launch of the new Mahindra XUV700 model later this year is expected to build on the excellent sales so far.

Mahindra’s achievements are the results of a serious commitment and hard work over a long time. It first entered the South African market in 2004 with the intention of making this country it’s second home outside of India. Since then it has invested steadily in its dealer network and customer service to make sure its growth was matched by its service and support capacity.

Over the last four years, the company has expanded its South African footprint significantly with several major investments. These included a new assembly facility in Durban, and a large new training centre for technical and sales staff, as well as a specialised vehicle fitment centre in Gauteng.

At the same time, the company has supported its dealer network to expand to larger and more modern facilities with greater floor space and a bigger staff complement.

“The past two years have been tough, but our dealer network and the team kept their morale and momentum high and it has borne fruit,” said Rajesh Gupta, CEO of Mahindra South Africa. He attributed the new sales record to the hard work of team Mahindra SA and its 72 dealers, as well as the South African motoring public’s fondness for well-built, well-priced vehicles.

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