Category: Mahindra
Mahindra SUVs Set The Gold Standard For Safety
Posted by Group1 Mahindra on 20 Dec 2024
Mahindra SUVs safest
Safety is no longer a luxury in the automotive world; it is a necessity. And Mahindra has taken this commitment to heart, consistently setting benchmarks in vehicle safety. The latest crash test results from the Bharat New Car Assessment Programme (Bharat NCAP) have further cemented Mahindra’s reputation as a leader in this arena. With the XUV300, Thar ROXX, and XUV400 all securing coveted five-star safety ratings, Mahindra is proving that safety is integral to its DNA.
Let’s take a look at what makes these achievements so remarkable and why they matter to drivers everywhere.
The Safest Car In Africa
The journey begins with the Mahindra XUV300, a compact SUV that has redefined safety standards. Proudly hailed as the “Safest Car in Africa,” the XUV300 achieved top scores in the Global NCAP crash tests. This accolade isn’t just a feather in Mahindra’s cap; it’s a testament to the brand’s dedication to engineering excellence. Packed with features like six airbags, Electronic Stability Control (ESC), and ISOFIX child seat anchors, the XUV300 sets a gold standard for safety in its segment.
Now, with Bharat NCAP’s latest results, the XUV300 continues its winning streak. Scoring 29.36 points out of 32 for adult occupant protection and 43 out of 49 for child occupant protection, this SUV reaffirms Mahindra’s unwavering commitment to keeping families safe on the road.
Breaking Records With The Thar ROXX
The Mahindra Thar ROXX (not currently available in South Africa) has made history by becoming the first body-on-frame SUV to achieve a five-star Bharat NCAP rating. This rugged SUV, built to conquer both urban jungles and off-road trails, has shattered stereotypes about body-on-frame vehicles being less safe.
The Thar ROXX excelled in testing, scoring an impressive 31.09 points for adult occupant protection and 45 points for child safety. Features like six airbags, ESC, a Brake Locking Differential (BLD), and advanced driver assistance systems (ADAS) such as Lane Departure Warning and Automatic Emergency Braking have made the Thar ROXX a trailblazer in its category.
Leading The Charge In Electric Safety
Mahindra’s innovation isn’t limited to traditional vehicles. The XUV400, the brand’s first electric SUV, has also joined the five-star club. This achievement is a significant milestone, as it showcases Mahindra’s ability to deliver safety without compromising the unique requirements of electric vehicles.
In Bharat NCAP’s tests, the XUV400 earned 30.38 points in adult occupant protection and 43 points in child safety. Its safety arsenal includes six airbags, ISOFIX anchors, and advanced braking systems. Additionally, features like adaptive reverse cameras and all-around disc brakes ensure comprehensive safety for both drivers and passengers.
Mahindra South Africa has expressed interest in introducing this electric SUV to the local market and is conducting feasibility studies to assess its viability.
What This Means For Mahindra Manufacturing
These consecutive five-star safety ratings are more than just accolades; they reflect Mahindra’s dedication to meticulous engineering and cutting-edge innovation. Each vehicle’s safety features are the result of rigorous research, extensive testing, and an unwavering commitment to excellence.
Mahindra’s approach to safety begins with the basics: high-strength steel frames, strategically designed crumple zones, and advanced restraint systems. It then adds layers of technology, from ESC and ADAS to state-of-the-art airbag systems, creating vehicles that excel in real-world scenarios and controlled tests alike.
What’s more, the focus on safety doesn’t stop with passengers. Features like pedestrian protection and tyre pressure monitoring ensure that every road user benefits from their commitment to safer roads.
In South Africa, where road safety is a pressing concern, Mahindra’s advancements are a beacon of hope. Vehicles like the XUV300 offer peace of mind to drivers and passengers, ideal for families and adventurers alike. Whether navigating bustling city streets or venturing off the beaten path, South African drivers can trust that Mahindra’s vehicles are built with their safety in mind.
Looking Ahead To A Very Bright Future
Mahindra’s streak of five-star ratings is no coincidence. It’s the result of decades of experience, innovation, and a steadfast commitment to safety. As Mahindra continues to push the envelope, drivers can expect even more exciting developments on the horizon.
Stay tuned to our blog for the latest updates on Mahindra’s journey to redefine automotive safety. Whether you’re interested in exploring Mahindra’s cutting-edge technology or looking to book a test drive, we’re here to help you every step of the way. Check back soon for more news, and let’s celebrate this trailblazing automaker’s commitment to creating safer roads for all.
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Celebrating 20 Years Of Mahindra In South Africa: A Journey Of Growth And Innovation
Posted by Group1 Mahindra on 29 Nov 2024
Celebrating 20 years of Mahindra in South Africa
Since its arrival in 2004, Mahindra has become a steadfast presence on South African roads, known for its rugged vehicles and customer-first approach. From launching its first Bolero Pick-Up to opening a local assembly plant in Durban, the brand has gone from strength to strength.
Today, Mahindra boasts a sprawling dealership network and a product lineup tailored to the South African lifestyle. As we celebrate two decades of Mahindra’s presence in Mzansi, let’s take a closer look at the key milestones that have made this journey so remarkable and why the brand continues to resonate with local drivers.
Bird’s Eye View Timeline:
Celebrating 20 years of Mahindra in South Africa
2004
Mahindra entered the South African market, introducing the Bolero Pick-Up and Scorpio SUV. These models quickly gained popularity due to their affordability, ruggedness, and versatility, particularly appealing to South Africa’s farming and small business sectors.
Mahindra’s entry was significant, as it brought an emerging global automotive brand to a market dominated by established players. The Bolero became known for its reliability on tough terrains, while the Scorpio impressed with its spaciousness and SUV practicality. This strategic entry marked the start of Mahindra’s journey to becoming a trusted name in the South African automotive landscape.
Celebrating 20 years of Mahindra in South Africa
2008
The introduction of the locally assembled MaxiTruck was a game-changer for Mahindra in South Africa. This move reduced costs and allowed Mahindra to better meet the needs of its growing customer base, emphasising affordability without compromising on quality.
By establishing an assembly process within the country, Mahindra showcased its long-term commitment to the South African market. The MaxiTruck was particularly attractive to small businesses, offering a reliable and cost-effective solution for transport. This step also helped Mahindra establish itself as a brand that values local economic participation.
Celebrating 20 years of Mahindra in South Africa
2012
With the launch of the XUV500, Mahindra ventured into the premium SUV segment, signalling its ambitions to cater to higher-end customers. This model stood out with its bold design, advanced technology, and comfortable interiors, challenging competitors in a more lucrative market segment.
The XUV500 appealed to South Africans looking for a blend of performance and style, making it a favourite for both urban commuters and adventure seekers. The launch demonstrated Mahindra’s ability to innovate and adapt to diverse customer needs, further solidifying its foothold in the country.
Celebrating 20 years of Mahindra in South Africa
2017
Mahindra achieved its highest year-on-year sales growth, with a remarkable 35% increase. This surge was attributed to the growing trust in the Mahindra brand, competitive pricing, and the popularity of models like the Pik-Up and Bolero.
Mahindra’s expanding dealership network and improved customer support also played a pivotal role. This milestone highlighted the brand’s evolution from a niche player to a formidable competitor in South Africa’s automotive industry. It also reinforced Mahindra’s position as a brand offering value for money without compromising on quality.
Celebrating 20 years of Mahindra in South Africa
2018
The opening of Mahindra’s local assembly facility in Durban was a pivotal moment. This facility enabled the production of popular models like the Pik-Up at a lower cost, enhancing affordability for local buyers. The launch of the next-generation Pik-Up Double Cab in the same year further showcased Mahindra’s focus on innovation and meeting customer needs.
This model, with its modern features and robust build, was well-received by families and businesses alike. The Durban facility also underscored Mahindra’s investment in the local economy, creating jobs and fostering skills development.
Celebrating 20 years of Mahindra in South Africa
2019
The introduction of the Pik-Up Karoo Edition was a direct response to South African consumers’ needs. This model was designed with enhanced features tailored to the rugged conditions of South Africa, making it an ideal workhorse for the agricultural and construction sectors.
The Karoo Edition also stood out for its aesthetic upgrades, adding a touch of style to its practicality. Its launch solidified Mahindra’s reputation for understanding and catering to local preferences. This year further established Mahindra as a brand deeply connected to its South African customer base.
Celebrating 20 years of Mahindra in South Africa
2020
The Mahindra Pik-Up became one of the top-performing vehicles in the highly competitive pick-up category in South Africa. Its durability, affordability, and functionality resonated with both urban and rural buyers.
In addition, Mahindra’s after-sales service quality earned industry accolades, demonstrating the company’s commitment to customer satisfaction. This recognition positioned Mahindra as a trusted choice for buyers seeking long-term reliability and excellent support. The Pik-Up’s success in 2020 reflected the brand’s growing dominance in the utility vehicle market.
Celebrating 20 years of Mahindra in South Africa
2023
Mahindra expanded its dealership network to 95 locations across South Africa, ensuring greater accessibility for customers nationwide. This milestone also highlighted Mahindra’s focus on community engagement and customer convenience.
The Pik-Up won the Cars.co.za Consumer Awards for Best Value Workhorse, solidifying its status as a market leader in affordability and practicality. This achievement was a testament to Mahindra’s consistent quality and innovation, even in the face of stiff competition. It also reaffirmed the brand’s commitment to meeting the needs of South African consumers.
Celebrating 20 years of Mahindra in South Africa
2024
Celebrating its 20th anniversary in South Africa, Mahindra marked two decades of growth, innovation, and customer trust. The launch of the new XUV3OO showcased Mahindra’s continued focus on cutting-edge design and technology, appealing to younger and more tech-savvy buyers.
Significant production milestones were also achieved at the Durban facility, underscoring the brand’s industrial capabilities. This year’s celebrations not only honoured past achievements but also signalled Mahindra’s aspirations for an even brighter future in South Africa.
Mahindra’s 20-year journey in South Africa is a story of perseverance, innovation, and meaningful connections with local communities. From assembling vehicles in Durban to launching models uniquely suited to our terrain, Mahindra has proven itself as a brand that listens and delivers.
As the automotive landscape evolves, Mahindra remains committed to creating vehicles and services that cater to South Africans’ diverse needs. Stay tuned to the Group1 Mahindra blog for more updates, milestones, and stories from the automotive world – because the journey doesn’t end here!
Image source: Mahindra SA, Wikipedia – Mahindra Scorpio and Wikipedia – Mahindra XUV500
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Mahindra Scorpio Classic: Does It Like A Boss!
Posted by Group1 Mahindra on 29 Oct 2024
Mahindra Scorpio
When it comes to dominating the rugged terrain of South Africa, the Mahindra Scorpio classic has long been a trusted companion for adventure-seekers. Recently, the all-new Scorpio Classic Boss Edition has everyone talking, including local SUV enthusiasts – even if this limited-edition model has not made its way to our shores! In this blog, we take a look at the Boss Edition and what features you can expect over and above the classic version.
A Brazen Exterior
The Boss Edition’s blacked-out front grille and dark chrome accents on key features like the fog lamp housing, headlights, bonnet scoop, side indicators, and taillamps give it a more aggressive and refined look than the classic. A sleek rear guard with a black powder coating further enhances the Scorpio’s rugged but bold appeal.
Comfort And Convenience Inside
Step into the Boss Edition, and you’ll be greeted by a stylish beige interior complemented by black leatherette upholstery. The cabin feels more upmarket, thanks to the “Comfort Kit”, which includes specially designed neck cushions and pillows embossed with the Mahindra logo.
For mid-spec variants, a rear-view camera adds an extra layer of convenience when navigating tight spaces, in the city or offroad.
Under The Hood
The Scorpio Classic Boss Edition retains the reliable 2.2-litre four-cylinder diesel engine, delivering 130bhp and 300Nm of torque. Paired with a six-speed manual gearbox, this powertrain provides the robust performance that the Scorpio is renowned for, allowing you to tackle any challenge that South Africa’s diverse landscapes present.
Explore The Scorpio-N Range In South Africa
While the Boss Edition may not be available locally, South African buyers can explore the impressive Scorpio-N lineup, including the adventurous Scorpio-N Adventurer. This variant embodies the spirit of exploration, making it the perfect companion for those who love to venture off the beaten path.
As the festive season approaches, book a test drive at Group1 Mahindra and spoil yourself. While we may have to wait and see if the Boss Edition graces our shores, the Scorpio-N range offers a wealth of features and capabilities to explore and enjoy right here, right now.
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Mahindra’s Next EV Offers A Thrilling Glimpse Into The Future Of Driving
Posted by Group1 Mahindra on 10 Oct 2024
Mahindra XUV.e8
The buzz in the EV world is undeniable, and Mahindra is riding the wave of innovation with its sights set on an ambitious expansion. With the introduction of the XUV400 Pro earlier this year, Mahindra gave a glimpse of its electric future. But wait – there’s more…
Mahindra’s upcoming electric SUV, the XUV.e8, is generating serious excitement among enthusiasts and eco-conscious drivers alike. For South African fans of the brand, this latest development hints at a broader shift towards sustainable mobility, even though the exact plans for sunny Mzansi have not been shared.
Sneak Peek At The XUV.e8
The XUV.e8 prototype recently spotted at Mahindra’s facility reveals that the brand is not only embracing EV technology but is doing so with style and sophistication. While Mahindra has been tight-lipped about the specifics, the prototype provides a tantalising look at what’s to come.
The overall design showcases Mahindra’s commitment to futuristic aesthetics and cutting-edge technology. With a reimagined front bumper and redesigned headlamps, this SUV boasts a fresh, modern look that is bound to turn heads.
Although only a few details of the XUV.e8’s exterior have been released, we can see Mahindra’s ingenuity at work. The sleek new alloy wheels are crafted with aerodynamics in mind, likely improving efficiency and overall performance. The focus on a low-drag design suggests that this electric SUV will deliver both power and range, perfect for adventurers looking to go the distance.
A Game-Changing Platform: The INGLO
At the heart of the XUV.e8 lies the INGLO platform—Mahindra’s new foundation for electric vehicles. This platform is more than just a base; it’s a versatile powerhouse that supports a range of EVs from compact to larger vehicles. By placing the wheels at the corners and integrating the battery into a flat floorboard, Mahindra is not only maximising interior space but also enhancing driving dynamics. For passengers, this translates into a roomier and more comfortable ride.
The INGLO platform will feature two types of high-capacity battery packs—Blade and Prismatic. These packs will range from 60 to 80 kWh, with rapid charging capabilities allowing an 80% charge in under 30 minutes. Mahindra is also set to include Vehicle-to-Load (V2L) functionality, which means that the XUV.e8 can share its charge with other appliances or vehicles. This added flexibility brings a whole new level of practicality to EV ownership.
A Glimpse Into The Future Of EVs
The XUV.e8’s design and features hint at a future where EVs offer not just eco-friendliness but also innovative convenience. Imagine being able to power up your camping gear directly from your vehicle or charging up a friend’s EV in a pinch. These capabilities make the XUV.e8 more than just a vehicle; it’s a multi-functional tool for modern living. And with fast-charging technology, Mahindra ensures that you spend less time waiting and more time driving.
As the EV market continues to evolve, Mahindra’s approach with the XUV.e8 could very well set a new benchmark. The blend of sophisticated design, advanced battery tech, and practical features position it as an exciting addition to the EV landscape. While it’s still unclear if and when we’ll see this model in South Africa, Mahindra’s commitment to pushing the boundaries is clear.
Stay Updated With Mahindra News
At Group1 Mahindra, we’re thrilled to watch the brand grow and innovate, and we know you are too! Whether you’re an EV enthusiast or simply curious about what’s next, be sure to follow us on Facebook to stay in the loop on the latest Mahindra news. Join us as we look forward to the future of driving, one electrifying vehicle at a time.
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Mahindra South Africa Celebrates Production Milestone And Announces Major Expansion
Posted by Group1 Mahindra on 11 Sep 2024
Mahindra SA Hits Milestone 20,000 Pik Up Production
In a special ceremony held at Mahindra’s assembly plant in the Dube TradePort special economic zone, KwaZulu-Natal, Mahindra South Africa is celebrating the production of its 20,000th locally assembled Pik Up vehicle. The event showcased the 20,000th model – a Pik Up S6 4×4 – symbolising the company’s progress since opening in 2018.
This is a standout moment for the company’s growth and commitment to the South African market, as it gears up for an exciting new phase of expansion.
Exponential Growth Since 2018
Mahindra SA’s logistics head, Arnold Reddy, highlighted the plant’s impressive growth trajectory. Starting with a production rate of about 200 units per month in 2018, the facility now produces upwards of 700 units monthly. This growth has far surpassed the initial annual production goal of 2,500 Pik Up models set when the plant first opened.
The journey began with the assembly of single-cab Pik Up models. Over time, the company expanded its capabilities to include double cab and special edition models, such as the popular Karoo Editions. Today, all Pik Up models are assembled at the South African facility, showcasing Mahindra’s commitment to local production.
Since it entered the South African market in 2004, Mahindra has grown to become a significant player in the automotive landscape. The company now boasts a dealer network of 90 dealers across the country, supported by its training facility for technical, sales and marketing skills.
New Models And Market Strategy
Demonstrating its long-term commitment to the South African market, Mahindra has announced plans for a brand-new assembly facility.
Set to break ground next month, this new plant will also be located in the Dube TradePort. Upon completion in 2025, it will have the capacity to produce nearly 1,300 units per month, almost doubling the current output.
The new facility, developed in partnership with Automotive Investment Holdings (AIH) Logistics, will not only increase production capacity but also improve stock-building capabilities.
Mahindra SA is poised to “re-energise” its presence in the country with the launch of new models. October will see the introduction of the 3XO model, described by Reddy as a “shifting point” for Mahindra in South Africa. Additionally, a refreshed version of the XUV700 model is on the horizon.
Looking further ahead, Mahindra is exploring the possibility of bringing the Global Pik Up model to South Africa, potentially by 2026. This model was showcased to the South African market in Cape Town in August last year, indicating Mahindra’s commitment to introducing cutting-edge vehicles to the local market.
As Mahindra South Africa enters its next phase of growth, the company is well-positioned to continue its upward trajectory. With its commitment to local production, job creation, and market-specific models, Mahindra is solidifying its position as a key player in South Africa’s automotive industry.
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Pride In Your Product – Anand Mahindra And His SUVs
Posted by Group1 Mahindra on 16 Jan 2023
Anand Mahindra is the chairperson of Mahindra & Mahindra, manufacturer of Mahindra cars, as well as active in aerospace, agribusiness, aftermarket, automotive, components, construction equipment, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate and retail.
He is a Harvard Business School graduate and was named one of the 25 most influential business people in Asia. He is very wealthy. He can drive whatever car he wants, and he chooses to drive the excellent SUVs his company makes. A man who believes in what he makes.
Mahindra Bolero Invader
Anand owns several Mahindra SUVs, including the Bolero Invader, among the first cars he ever bought. This 3-door Bolero variant has a notably short wheelbase and it was sold and bought as a lifestyle SUV.
Mahindra TUV300
He also owns a TUV300, a car not sold in India. This one is rather special, though. It is a battle green shade and is fitted with the Mahindra aftermarket Armour kit. This specific car looks ready for battle in any upmarket mall, a luxury tank.
Mahindra TUV300 Plus
This is a stretched 9-seater version of the TUV we know in South Africa. He had it painted in a special steel grey and calls it the Grey Ghost.
Mahindra Scorpio
Anand is very proud to own a cult first-generation Mahindra Scorpio 4×4. This car is so popular in India that it was not discontinued after the launch of the Scorpio N, but rather renamed the Scorpio Classic.
Alturas G4
The Mahindra Alturas G4 – twin to the Ssangyong Rexton is a very special and rare car. Originally launched as a competitor to the Toyota Fortuner, the Alturas/Rexton is a rather rare vehicle. The one in Anand’s garage is called ‘Baaz’.
Scorpio N
The Scorpio N was launched recently in India, and Anand has a top-end red 4×4 version. This seven-seater is named Bheem, a character in ancient mythology.
It is telling that someone who can afford any car in the world chooses the ones his company makes. It gives us a glimpse of the passion and pride that has made Mahindra part of the Indian psyche. It is perhaps the key reason why this brand has rapidly spread to global markets.
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Mahindra Rebranding Could Reach New Heights In Luxury
Posted by Group1 Mahindra on 07 Jul 2022
Mahindra Rebranding Heralds A New Growth Phase
A few years ago you probably wouldn’t have associated the term “luxury” with Mahindra but that has all changed. This is largely due to a massive rebranding effort to become more competitive and offer customers affordable yet luxurious vehicles.
The car giant’s efforts haven’t gone unnoticed, especially with the latest models in the range. Since its entry into the South African market in 2004, Mahindra has sold more than 75 000 vehicles, and the latest Mahindra rebranding could see the car maker reach new heights.
They are fast becoming one of the brands to watch with new and refreshed models ready to compete with just about anyone!
Mahindra Focuses On The Future Of Luxury And Affordable Vehicles
The renewed corporate identity, referred to as the Twin Peaks logo, reflects the car maker’s desire to create a paradigm shift in luxury vehicles; a new world order if you will. By launching a range of beautifully rebranded vehicles, their goal is to provide drivers with a new-age ownership experience.
Fresh designs are being added to the line up which may appeal to a wider audience. The new look is meant to prepare customers for upcoming models that will be released in the coming months.
Rajesh Gupta, CEO of Mahindra South Africa stated: “In the coming months’ customers will see a complete rejuvenation of our approach and several exciting new additions to our range of authentic SUVs and lifestyle bakkies.”
Rebranded Mahindra SUV and Lifestyle Bakkies
Considering Mahindra has been tremendously successful in South Africa for 18 years and expanding into other sub-Saharan countries, it’s no surprise they are fast becoming a top contender. Gupta further stated: “Our new logo is more than just a visual change. It heralds a new growth phase for Mahindra in South Africa.”
Sachin Arolkar, Head of International Operations for the Mahindra Automotive Division also commented: “The visual overhaul of our identity will be done in a phased manner across our nameplates of SUV and lifestyle bakkies, and across all the virtual and physical touchpoints where our customers interact with us.”
Among the rebranded models with the twin-peaks logo is the all-new Mahindra XUV700 which will be available in South Africa. Other vehicles to follow include the Scorpio-N and two SUVs that the carmaker hopes would “Unleash the Explorer in You”.
Mahindra XUV700 To Replace The XUV500
Although there is no confirmation on pricing, the Mahindra XUV700 is set to replace the XUV500. While product planning is only now starting with the local specification, the car giant expects the South African model to closely resemble the Indian specification levels.
The interior looks modern, sleek and stylish while the exterior resembles a true-to-form luxury vehicle which should have a more attractive price tag. The XUV700 will have a comprehensive safety offering, including
- seven airbags
- electronic stability control
- front collision warning with automatic emergency braking
- lane keep assist and driver drowsiness detection
While the new XUV700 may be the future, Mahindra has steadily upped the ante as the latest Mahindra Scorpio, XUV300 and XUV500 models already look the part. They also offer a wide range of safety and convenience features, not to mention refined styling and driving experience.
New Mahindra Scorpio N: The Epitome Of Luxury and Performance
The new Mahindra Scorpio-N will be a cut above the current-generation Scorpio but it retains the 2.0-litre turbocharged petrol engine and the 2.2-litre diesel engine from the Mahindra Thar and the new XUV700. Both are available with either a 6-speed manual or a 6-speed torque converter.
In terms of safety and luxury, the new Mahindra Scorpio N has a lot to offer, including a four-wheel-drive system named ‘4XPLOR’. It gets mechanical locking rear differential and brake locking front differential with four terrain modes. Some of the standout features include:
- six airbags
- driver drowsiness detection
- tyre pressure monitoring system
- dynamic stability control
- vehicle dynamics control
- traction control and roll-over mitigation
- hill hold control and hill descent control
- front and rear parking sensors
- trailer sway mitigation
- 7-inch TFT MID in the instrument console
- wireless charger
- sunroof
- 12-speaker 3D surround sound system from Sony
- dual-zone automatic climate control
- powered driver’s seat
- 70+ connected car features
Mahindra Readies For The Future
With so much competition in the automotive world, car makers need to be on their toes, ready to adapt to changing trends. Mahindra has done exactly that, and for some time, as some of their recent vehicles have a certain confidence about them.
In light of the rebranding efforts, and acquiring Automobili Pininfarina a few years ago, it’s evident that Mahindra is laser-focused on becoming more of a luxury brand. Judging from the current and upcoming range of Mahindra vehicles in South Africa and abroad, they certainly seem to be on track.
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Mahindra Small Commercial Vehicles Remain Number One
Posted by Group1 Mahindra on 08 Jun 2022
Mahindra Small Commercial Vehicles Leading The Segment
Mahindra & Mahindra (M&M) continues to impress with a wide range of small commercial vehicles that are ready for just about any task. Considering their versatility, build quality and affordability, it’s not surprising that they have done tremendously well in India, South Africa and many other countries around the globe.
According to the automaker, it has sold 170 682 Mahindra Small Commercial Vehicles in the 2022 financial year compared to 151 889 in 2021. Mahindra registered a growth of 12.37% and maintained its leadership with a 40.3% market share in the Small Commercial Vehicle segment. This means Mahindra tops the charts of small commercial vehicles under 3.5 ton GVW (Gross Vehicle Weight) for the 8th year.
Diversity Of Mahindra Small Commercial Vehicles
Small commercial vehicles play an essential part in the transport and logistics sector, offering the important last-mile delivery of goods to consumers, big or small. The portfolio of Mahindra Small Commercial Vehicles has one of the widest ranges of models from 0.7 tons to 1.7-ton payload.
There are also several variants available either in diesel, petrol and CNG fuel options in certain brands to meet the growing need of a broad customer base. From the delivery of agricultural products, dairy and consumer goods to construction materials, logistics, fisheries and cash vans among many others.
Commenting on the performance of the SCV segment, Veejay Nakra, President, Automotive Division, M&M Ltd., had this to say:
“Over the years, we have established trust with our customers and delivered prosperity by creating products which are ‘tough’, highly ‘reliable’ and most profitable with a lowest total cost of ownership (TCO). Our continued market leadership is a testimony of our value proposition, and I am confident that we will continue to exceed the expectations of the market and strengthen our position further.”
Range Of Mahindra Small Commercial Vehicles
While South Africa may not have all the Mahindra Small Commercial Vehicles in the range, Group1 does sell the Mahindra Bolero Bakkie and the Mahindra Pik-Up. Other vehicles include the following:
In other markets, the range of Mahindra Small Commercial Vehicles are perhaps more competitively positioned with more options in the Mahindra Jeeto, Supro Maxi Truck and the Mahindra Bolero Maxitruck Plus. They are available at different price points on the basis of payload, power, performance and cargo size.
Mahindra Offers Tremendous Value For Money
In addition to offering affordable small commercial vehicles, Mahindra also offers customers peace of mind with some of the best warranties and value offerings. One example is the Supro Profit Truck which the company says can guarantee the highest profit with higher mileage in its segment.
The automaker has one of the biggest sales and service support networks in India with more than 4,000 touchpoints for customers to access with ease. While Mahindra is known for providing excellent sales and after-sales service, they also proactively engage with the community by offering multiple benefits including
- insurance coverage
- education scholarships for children of customers based on merit
- health coverage
- awareness campaigns on safety and hygiene
Mahindra – A Global Automotive Player
Mahindra was founded in 1945, and today the Mahindra Group is one of the world’s largest and most renowned multinational federations of companies. The Mahindra Group employs 260,000 people in more than 100 countries and is a leader in farm equipment, utility vehicles, information technology and financial services in India. In addition to the incredible range of Mahindra Small Commercial Vehicles, the company is also the world’s largest tractor company by volume.
In South Africa, Mahindra has become one of the fastest-growing vehicle brands in the country by delivering exceptional new and pre-owned car sales services. It is also due to the fact that they are part of the international Mahindra family and are backed by more than 60 years of automotive excellence.
If you’re looking for a new or used Mahindra, visit a Group1 Mahindra near you or browse the virtual showroom. You will find a wide range of international award-winning Mahindra Small Commercial Vehicles among many others.
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Mahindra EV Portfolio Stole The Show At New Mobility Assembly
Posted by Group1 Mahindra on 26 May 2022
Mahindra EV line-up grows
In April of this year, the e-vehicle portfolio developed by Mahindra Electric Mobility Limited was showcased at the Pune Alternative Fuel Conclave. This future-forward assembly is an initiative by the Government of Maharashtra, which brings together stakeholders from all industries and focuses on raising awareness about the need for clean mobility.
This year, the aim was to highlight existing initiatives by the government, private players and civil society organisations, and help discuss the way forward for clean mobility in the Indian state of Maharashtra.
Mahindra Electric Mobility Limited chose to display the:
- Treo auto
- Treo Zor Delivery Van
- Treo Tipper variant
- e Alfa Mini Tipper variant
- Atom quadricycle
The latter is being positioned as an innovative new-age electric urban mobility solution for smart India’s last-mile connectivity needs – another ingenious move by Mahindra, which is already the number one brand when it comes to electric three-wheelers in India, holding a whopping 70%+ market share.
What’s So Exciting About the Atom?
Quite a few things actually! The first electric quadricycle in India, due for release at the end of this financial year, is:
- Powered by Mahindra’s latest electric drive system
- Designed with a spacious interior & a monocoque body as a safe enclosure
- Fitted with telematics connectivity for effective fleet management
- Filled with clean & smart attributes that appeal to discerning riders
Anything Else to Get Pumped About?
A fair amount, yes! The Mahindra e Alfa Mini Tipper comes to the table with:
- A design based on the successful Alfa Mini platform
- A unique partition split for wet and dry garbage
- A GPS tracking system
- A grade-ability of seven degrees and a tipping angle of 40 degrees
- Peak power of 1.5 kW
- A driving range of 80 km on a single charge
- Loading capacity of 310kg
Of course, as always, this is just the tip of the Mahindra iceberg. The rest of the vehicles that were unveiled and presented to the conclave are equally impressive.
Keep an eye on the blog for more information on the exciting Mahindra e-vehicle portfolio as it becomes available. Find out more about the current Mahindra vehicles we have in stock by getting in touch with our team at Group1 Mahindra. Our expert team of auto professionals at our Midrand and Kuilsrivier branches is waiting in the wings to get you behind the wheel of the perfect vehicle.
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Automobili Pininfarina Develops The Purest Of EV Sounds
Posted by Group1 Mahindra on 13 May 2022
Automobili Pininfarina SUONO PURO
Electric vehicles are continually making headlines across the globe with some spectacular designs, including Automobili Pininfarina with its Battista GT. While many of the EV range issues may soon be in our rearview, if there’s one thing EVs lack, especially sporty versions, is the engine noise or lack thereof. However, thanks to more than 2000 hours spent on research and development, Automobili Pininfarina has created a unique voice for the impressive Battista GT EV.
Who Is Automobili Pininfarina?
Automobili Pininfarina is an Italian vehicle design company best-known for its tremendous work with some of the best brands, including Ferrari, Maserati, Rolls-Royce, Alfa Romeo and Cadillac. In 2015, Mahindra & Mahindra acquired Automobili Pininfarina with the aim of developing a series of hyper electric cars starting with the Battista.
This electric hypercar was publicly unveiled at the 2019 Geneva Motor Show and pays tribute to the company’s founder, Battista Pininfarina. It would be the first car in the company’s history that they have made for themselves and it sure is a showstopper.
Developing The Soundscape For The Battista Hyper GT
Following a significant amount of intensive research, conceptualisation and development, Automobili Pininfarina has created a unique sound for the Battista. The process behind its creation included studio compositions with sound experts, Novo Sonic.
They spent hours doing laboratory tests in a sound-insulated anechoic chamber and extensive tweaking on the road with the help of customer feedback. As a result, they’ve achieved what Automobili Pininfarina’s engineers refer to as ‘SUONO PURO’, or ‘the sound of sustainable luxury’.
This is unique to the Italian brand and enhances the connection to the jaw-dropping 1,900 hp Battista for those inside and passers-by. It provides near-instant feedback to the driver from the moment they start the vehicle through each of the five drive modes.
The sound is authentic and doesn’t try to compete with a traditional combustion engine sports cars. Instead, it takes the pure-electric experience to whole new level as they managed to capture the natural sound of all that power under the bonnet. And, since it’s a legal requirement for all EVs, they’ve also added an Acoustic Vehicle Alert System (AVAS) for pedestrians.
Frequency In Its Purest Form
Legendary composers Verdi and Mozart used 432 Hz frequency that is widely regarded as an authentic, uplifting frequency. SUONO PURO focuses on delivering the same feeling by delivering a frequency of 54 Hz at idle speed. This base note has been identified as pure with a positive impact on the driver’s wellbeing.
To see the incredible effect of this frequency, look at how it impacts water. Sound waves from this frequency creates a unique and beautiful ripple effect and is perfectly symmetrical. Since the human body is made up of around 70% water, this frequency could also have a positive impact on passengers and the driver.
Paolo Dellachà, Chief Product and Engineering Officer for Automobili Pininfarina, said: “The SUONO PURO sound strategy delivers both emotional and essential benefits to the driver. Our aim has been to enhance the enjoyment for occupants by channelling natural vehicle architecture sound through an innovative software arrangement, which ensures unwanted noises are omitted and the frequency at which sound is transmitted supports the comfort and wellbeing of the driver.”
Using Advanced Software And Synthesisers For SUONO PURO
Using cutting edge technology and bespoke software created exclusively for SUONO PURO, they’ve created the natural sounds of the powertrain through the different drive modes.
The special software delivers sound through synthesisers which were exclusively made for the Battista. To transmit the icnredible sound, the Battista uses 12 internal and external speakers from their luxury brand partner Naim Audio. Along with the synthesisers, 432 Hz frequency-tuned samples respond in real time to the vehicle speed, torque and steering inputs, among many others.
All of these elements are in the sound software called the ‘sound heart’. This unique control module enables them to create a stunningly immersive sound experience for the driver. Better yet, the sound and driving experience can be modified to suit the driver’s personal preferences through five manually selectable drive modes.
- The standard driving mode is Calma which provides the natural sound of the electric motors. It is also repeated on the outside for pedestrian safety purposes
- Pura adds more character by introducing the 54 Hz base note which is audible while the car is at ‘idle speed’.
- Energica increases the intensity of the base note in line with the enhanced dynamic performance of the vehicle
- Furiosa provides an entirely unique sound with greater intensity and power
- Carattere allows drivers to select their choice of sound from any of the other four modes,
along with personalised vehicle dynamics settings
Why Automobili Pininfarina Used An Anechoic Chamber
After engineers worked in the studio, the sound creation process moved to a dedicated anechoic chamber. This room is entirely echo-free and absorbs all unwanted sounds and vibrations which helped Automobili Pininfarina engineers and sound designers to fine-tune the sound even further. From there, they could start reviewing the sound to gain feedback and remove imperfections.
They used equipment that measures the frequency produced by the Battista from all angles, even on the inside. Engineers listened intently for any imperfections by using advanced audio recording equipment to ensure a pure sound. Such a process often takes up to five years in a conventional production vehicle but Automobili Pininfarina completed this in just 24 months. This was only possible with a dedicated and passionate team, more than 2000 hours spent in the studio, road testing and simulation tests.
“Today we have many clients looking forward to taking delivery of their unique Battista. In addition to an unprecedented 1,900 hp dynamic experience, they will also enjoy a unique ‘voice’ of this pure-electric hyper GT, enhanced by an equally thrilling 1,300W sound system developed specifically for Battista by our luxury brand partner Naim Audio,” said Dellachà.
For more interesting news and updates, please read our blog. We often write about new vehicle launches, motoring tips and fascinating topics such as Automobili Pininfarina. If you’re in the market for a new or used Mahindra, visit our online showroom or call our experienced and friendly sales team.
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