Category: New Nissan Launches
A First-in-Class Powerful EV Model From Nissan
Posted by Group1 Nissan on 20 Nov 2024
Nissan Plans First-in-Class EV Model
Nissan is making waves in the electric vehicle (EV) world with two pioneering developments: a rumoured all-electric GT-R sports car powered by solid-state batteries and the introduction of affordable vehicle-to-grid (V2G) charging technology.
Nissan’s next-generation GT-R is rumoured to feature revolutionary solid-state battery technology. This advancement promises to deliver more power, faster charging times, and higher energy density than the traditional liquid electrolyte batteries used in most EVs today.
Sports cars are an ideal proving ground for this technology due to the batteries’ compact size and greater efficiency. According to Ivan Espinosa, Nissan’s Global Vice President of Product Planning, solid-state batteries are a crucial step towards unlocking the true potential of EVs.
In addition to performance, solid-state batteries could significantly reduce the environmental impact of EV production. They require fewer materials, offer more sustainable alternatives to lithium, and align with global efforts to reduce dependence on fossil fuels.
Turning Cars into Power Sources
Nissan Plans First-in-Class EV Model
Nissan’s V2G technology, set to debut in 2026, will allow EVs to do more than just drive – they’ll help power homes and the national grid. This system enables vehicles to store energy during off-peak times and release it when demand is high, offering a smart and sustainable way to manage electricity usage.
Here’s why this matters:
- Lower Costs: Nissan claims that V2G could reduce the cost of charging an EV by up to 50% annually.
- Eco-Friendly Energy: The system could reduce household CO2 emissions from charging by 30% per year.
- Energy Resilience: By integrating renewable energy sources like wind and solar, V2G helps balance energy supply and demand, reducing reliance on fossil fuels.
Nissan plans to offer this technology at a price comparable to today’s mono-directional chargers, making it accessible to a broader audience. A dedicated app will also give users full control of their energy usage, ensuring convenience alongside cost savings.
A Vision For A Sustainable Future
These developments are part of Nissan’s broader Ambition 2030 strategy, which envisions a cleaner, greener, and more connected world. By pushing the boundaries of EV technology, Nissan is working to accelerate the shift towards renewable energy, while enhancing the everyday customer experience.
Nissan has completed significant trials, including a UK government-backed pilot at the University of Nottingham. Collaborations with partners like EDF Energy and Enovates have helped Nissan achieve groundbreaking milestones, such as gaining grid certification for its V2G systems.
Whether it’s the high-performance potential of solid-state batteries or the game-changing convenience of V2G, Nissan is leading the charge towards an exciting and sustainable future for EVs. These innovations show how vehicles can be more than just modes of transport – they can become integral parts of a sustainable energy ecosystem.
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Nissan SEMA: All Muscle. All Speed.
Posted by Group1 Nissan on 14 Nov 2024
The New Nissan SEMA
It’s no secret that Nissan has been stirring up excitement with its thrilling innovations in automotive design and technology. This year at the SEMA Show in Las Vegas, Nissan’s bold new concepts wowed audiences, showing off what’s possible with a little imagination and a lot of horsepower.
These concept vehicles are not just eye-catching; they’re demonstrations of Nissan’s relentless passion for performance, speed, and cutting-edge technology. Let’s dive into the muscle and might of Nissan’s latest SEMA creations, shall we?
The New Nissan Z legend
Z Legend: Honouring A Classic With A Modern Twist
Nissan’s Z Legend concept reimagines the iconic Z sports car with a tribute to the model’s history and legacy. While this beauty won’t be found at your local dealership just yet, it’s a powerful homage to every generation of the Z line, which has thrilled car enthusiasts for over 50 years.
The Z Legend showcases a vintage-inspired set of alloy wheels, a striking carbon-fibre rear spoiler, and exclusive decals, giving a respectful nod to its storied past. Even the emblem tells a story, representing the seven generations of Z cars.
While the current Z only has a six-speed manual or a nine-speed automatic transmission, the seven-gear emblem hints at the history of innovation embedded in every Nissan Z. This is a concept that embraces nostalgia while pushing the boundaries of modern design, an ode to fans who appreciate where the Z has been and where it’s headed.
The New Nissan SEMA
Kicks Beach Patrol And Urban Shadow: Ready For Adventure
From city streets to sandy shores, Nissan’s Kicks concepts showcase versatility like never before. Built on the same platform as the Juke, the Kicks Beach Patrol concept is tailor-made for the coast, and designed as a high-tech lifeguard for sandy shores. With raised suspension, robust off-road tyres, and a bull bar, it’s ready to tackle any terrain, whether you’re rescuing swimmers or cruising along the coastline.
Then there’s the Kicks Urban Shadow, inspired by tuner culture and city life. Featuring Nismo wheels, sleek coilover suspension, and a high-performance exhaust, it’s a stylish tribute to urban resilience and street-ready performance. While these concepts may not be hitting our shores anytime soon, they give us a taste of how Nissan’s compact SUVs are adapting to a world that craves both power and agility.
The New Nissan SEMA
Frontier Tarmac: The Street Racer’s Dream
The Frontier Tarmac concept brings the muscle and speed we expect from a SEMA showpiece. This mid-sized powerhouse, comparable to the Navara, is Nissan’s answer to the growing interest in ‘street trucks’.
Designed with input from Nissan Motorsports and Forsberg Racing, the Frontier Tarmac is all about performance on the pavement. The blazing orange paint, carbon-fibre accents, and vented bonnet show off its street cred, while the 3.8-litre supercharged V6 engine kicks out over 400 horsepower. That’s right — this beast delivers the kind of power that makes your heart race.
With adjustable coilovers, performance tyres, and enhanced brakes, it’s equipped to handle all that power. And while it’s a concept for now, we can dream of a day when street trucks like the Frontier Tarmac might find their way onto the open road.
Project Tailgater: The Ultimate Off-Road Experience
For those who prefer the rugged outdoors, Nissan’s Project Trailgater is the ultimate adventure truck. Based on the Frontier PRO-4X, this off-road concept is designed for campers, outdoor explorers, and anyone looking to disconnect from the city.
With a custom lift kit, off-road suspension, and 17-inch wheels, the Trailgater is ready for any adventure. But it doesn’t stop there — this truck is packed with features to make your campsite a true home away from home. Think powered refrigerators, a cooking grille, and even a kitchen sink.
Nissan’s Future: Innovation Beyond Performance
Beyond the high-octane creations of SEMA, Nissan is pushing boundaries in other ways too. The automaker’s commitment to sustainable energy is set to revolutionise the EV landscape.
With its Vehicle-to-Grid (V2G) technology, Nissan is giving EV drivers a way to store energy in their cars and send it back to their homes or even the electrical grid. Starting in 2026, Nissan plans to roll out this technology to make energy more accessible and affordable for its customers.
This groundbreaking technology isn’t just an innovation; it’s a potential game-changer for our relationship with vehicles and the environment. As Nissan continues to bring cleaner energy solutions to the automotive world, we can only imagine what the future holds for the brand and its loyal customers.
Stay Tuned For More Nissan News
With Nissan’s passion for both performance and sustainable innovation, there’s always something exciting on the horizon. While these incredible concept vehicles may not be available for purchase just yet, they give us a thrilling glimpse into the future of Nissan. Make sure to check back soon for more Nissan news and updates — we’re dishing it up piping hot!
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The Refreshed Nissan Magnite Unveiled!
Posted by Group1 Nissan on 04 Nov 2024
The Refreshed Nissan Magnite: What You Need To Know
The wait is over! Nissan has officially unveiled the refreshed Magnite, bringing subtle yet impactful design updates to this beloved compact SUV. As it enters its mid-life cycle, the new Magnite embodies a “tougher, bolder, and more robust” look, enhancing its on-road presence and overall appeal.
Updated Design Features
The most noticeable update to the refreshed Magnite is the larger, redesigned front grille, complemented by a new “floating” fore skid plate. Flanking the grille are sleek, tapered headlamp clusters that feature cutting-edge LED lighting and distinctive “lightsaber-style” indicators.
The Refreshed Nissan Magnite: What You Need To Know
At the rear, you’ll find LED taillamps adorned with a three-dimensional honeycomb pattern, adding a modern touch to the SUV’s silhouette. New dual-tone diamond-cut alloy wheels, measuring 16 inches, further elevate the Magnite’s aesthetic. With five monotone and six dual-tone colour options available, there’s a look for every taste!
Enhanced Interior Features
Inside the updated Magnite, you’ll be greeted by a chic interior featuring a unique leatherette package. The dashboard and seats come wrapped in a stylish brownish-orange leatherette, complete with honeycomb-pattern stitching that adds a touch of luxury.
The Refreshed Nissan Magnite: What You Need To Know
Technological advancements include a 7-inch digital instrument cluster and an 8-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto. For music lovers, an optional package includes wireless smartphone charging and a premium JBL sound system.
Performance and Options
The latest Nissan Magnite retains the former edition’s robust powertrain options, offering a choice between two petrol engines. The naturally aspirated 1.0-litre three-cylinder engine delivers 53kW and 96Nm of torque, while the turbocharged variant boasts a more impressive 74kW and 160Nm.
Transmission choices include a 5-speed manual or Nissan’s innovative EZ-Shift automated manual for the naturally aspirated engine, and a 5-speed manual or X-Tronic CVT for the turbo variant.
The Refreshed Nissan Magnite: What You Need To Know
Experience The Nissan Magnite Today!
Experience the uber-popular Nissan Magnite for yourself! Book a test drive today and discover why this compact SUV has captured the hearts of so many drivers.
Stay tuned for more updates as we approach the official launch of the facelifted Magnite, and get ready to enjoy everything this exceptional SUV has to offer!
The post The Refreshed Nissan Magnite Unveiled! appeared first on Nissan Blog at Group1.
New Nissan Models In The Pipeline: Exciting SUVs For Africa
Posted by Group1 Nissan on 27 Sep 2024
New Nissan SUVs coming to SA!
Nissan is gearing up to expand its presence in Africa with two new SUVs set to launch between 2025 and 2026. This announcement comes as the brand streamlines its vehicle lineup, reaffirming its commitment to the African market.
Nissan has confirmed that it will introduce three new products to Africa, focusing on two new SUVs. While these models will also be available in India and the Middle East, they will be manufactured in India, marking a strategic shift away from Chinese production.
The new SUVs are expected to fill the gap in Nissan’s current lineup, which includes models like the Magnite and X-Trail.
As Nissan’s Chairperson for Africa, Middle East, India, Europe, and Oceania, Guillaume Cartier, noted, the company aims to enhance its footprint across these regions. The upcoming models will likely be based on popular Renault and Dacia platforms, including the Duster and the forthcoming Bigster.
In addition to the new SUVs, Nissan plans to expand its offerings in the B-segment. The upcoming vehicles will utilise internal combustion engines, providing options for customers who may not yet be ready for full electrification. Nissan is also preparing to introduce its e-Power technology in Africa, which combines a petrol engine with electric power for improved efficiency.
South Africa’s Market Impact
The new SUVs will significantly impact the South African market, especially following the discontinuation of the Qashqai. This model’s exit has created a void these new SUVs will aim to fill.
With prices for the current lineup ranging significantly, these new models could offer more affordable options, bridging the gap between the Magnite and X-Trail.
Nissan South Africa has reassured customers that despite the discontinuation of the Qashqai, the brand remains committed to the local market and is evaluating opportunities for new products.
With the introduction of these new SUVs, Nissan will offer a diverse range of vehicles that cater to local needs and preferences. As we approach 2025, more details will emerge, revealing the full scope of Nissan’s exciting plans for the African automotive landscape.
Stay tuned for more updates on Nissan’s new products and developments by following us on Facebook.
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2025 Nissan Patrol Y63: Official Reveal
Posted by Group1 Nissan on 18 Sep 2024
New Nissan Patrol Details Released!
Nissan has finally unveiled the long-awaited next generation of its flagship Patrol, showcasing a blend of heritage and cutting-edge innovation. Revealed on September 4, 2024, this latest iteration of the beloved SUV sets a new benchmark in the large SUV segment, boasting more advanced underpinnings, a new design, and powerful V6 engines.
The headline act of the new Patrol is undoubtedly its powertrain. Nissan has bid farewell to the 5.6-litre V8, replacing it with a formidable 3.5-litre twin-turbocharged V6 engine. This new powerplant, closely related to the engines in the Nissan GT-R and Nissan Z, produces an impressive 317kW of power and a massive 700 Nm of torque, making it the most powerful vehicle Nissan has ever produced in terms of torque.
New Nissan Patrol Details Released!
The Y63’s Chief Product Specialist Antonio Lopez proudly stated, “It’s the same family. The GT-R engine is the grandfather, this one is the child, and a brother or a sister to the new Z. It’s the most powerful engine we have ever made.”
The new engine is paired with a nine-speed automatic transmission with paddle shifters, feeding power to all four wheels. Importantly, Nissan claims this new powertrain is 24 percent more fuel-efficient than its predecessor.
Dimensions And Capability
The Y63 Patrol rides on a new platform, resulting in increased dimensions. It now measures 5,205mm in length (+35mm), and 2,030mm in width (+35mm), while maintaining its height at 1955mm. The third row has been significantly improved, with the rear section and boot now 30 percent wider than in the Y62.
New Nissan Patrol Details Released!
Off-road enthusiasts will appreciate the new Intelligent Dynamic Suspension system, which includes air suspension that can provide an additional 7cm of lift, improving approach and departure angles.
Technology And Interior
The Y63 Patrol’s interior represents a quantum leap in technology. Twin screens stretching 28.6 inches across the dash (two 14.3-inch screens) provide a digital dash and multimedia interface. Additional screens are available for rear passengers, and the driver has a 7.0-inch head-up display.
New Nissan Patrol Details Released!
The SUV comes equipped with Google Built In for mapping and connectivity, over-the-air updates, and a Nissan app that allows remote control of certain functions. An innovative feature is the infrared sensors that measure passengers’ skin temperature to adjust climate control airflow accordingly.
Distinctive Design
Exterior-wise, the Y63 Patrol features C-shaped headlights framing a new 3D-style grille. The side profile showcases a distinctive upward kick at the D-pillar, meeting a new ‘floating’ style roof. The rear layout echoes the front with a full-width light bar and squared-off tailgate.
New Nissan Patrol Details Released!
Ken Lee, Nissan’s Senior Design Director, emphasised the Patrol’s bold character: “The owners of Patrol are even more passionate than we are. This is tough, strong, bold, and it symbolises it can conquer any terrain.”
Global Release
The new Patrol is set to go on sale in the Middle East Region in November 2024. However, customers in other markets will have to wait longer:
Nissan South Africa has confirmed that the Patrol is earmarked for introduction, but only toward the middle of 2026. The local arm stated, “The all-new Nissan Patrol is under evaluation to be launched in South Africa FY26, in the second half.”
New Nissan Patrol Details Released!
The 2025 Nissan Patrol Y63 represents a significant leap forward for the iconic nameplate. With its powerful new engine, advanced technology, and enhanced capabilities, it’s clear that Nissan is positioning the Patrol to compete against rivals like the Toyota Land Cruiser 300.
As the world eagerly awaits the global rollout of the new Patrol, it remains to be seen how this blend of power, luxury, and capability will perform in various markets around the world.
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Nissan Qashqai Gets Significant Updates
Posted by Group1 Nissan on 13 Sep 2024
Soon-to-be-launched facelifted Nissan Qashqai
Though the Qashqai may have taken a bow in South Africa for the time being, its story is far from over on the global stage. In April 2024, Nissan lifted the curtain on the facelifted third generation Qashqai, proving that this beloved crossover isn’t ready to slow down anytime soon. With a fresh look and renewed spirit, the Qashqai continues to impress in markets where it remains a key player.
Soon-to-be-launched facelifted Nissan Qashqai
Updated Exterior Look
The exterior has received some serious attention, with design tweaks that make it more dynamic and visually striking. For starters, Nissan’s signature V-Motion grille has been traded for a more geometric design, adding a bolder, more sophisticated look. This new grille draws inspiration from ancient Japanese armour scales, adding a layer of heritage to the Qashqai’s modern persona. Complementing this are new comma-shaped LED daytime running lights, while higher-end models get a ‘chin strap’ body-colour detail around the bumper.
Nissan hasn’t neglected the back end either. While the shape of the taillights remains familiar, the internal design has been revamped with four individual red lighting elements that mirror the grille’s comma shape. Add a reshaped bumper with sleek gloss black or body-colour finishes on the higher-grade models, and you’ve got a small SUV that’s looking sharper than ever.
For the wheels, you can now choose from new alloy designs, available in 18″, 19″, and even 20″ options, giving you that extra flair to suit your style. Plus, with new colour choices like pearl white, pearl black, and Deep Ocean, there’s more room for personalisation.
Soon-to-be-launched facelifted Nissan Qashqai
Step Inside: Luxury And Tech Updates To Keep You Connected
On the interior front, Nissan has made the cabin feel as premium as ever, with Alcantara gracing various surfaces, including the dashboard, armrests, and door inserts. Optional quilted leather or synthetic leather seats with burnt umber accents are some additional small touches that give the Qashqai a luxurious yet still down-to-earth vibe.
The 2025 Nissan Qashqai is also packed with tech upgrades to keep you connected and comfortable. For the first time, the Qashqai integrates Google built-in services in its 12.3-inch infotainment system. With Google’s voice assistant, you can control everything from navigation to climate control with simple voice commands, so no more fumbling with buttons while you’re driving. You’ll also find Nissan’s latest bird’s eye surround-view camera system, which gives you eight different external viewpoints to make parking and manoeuvring easier.
Trusty Power Under The Hood
The powertrains for the 2025 Qashqai bring a mix of performance and fuel efficiency. Here’s what’s powering this refreshed model:
- 1.3-litre turbocharged four-cylinder petrol engine producing 117 kW and 270 Nm of torque, paired with a CVT transmission.
For those seeking eco-friendly options, the e-Power hybrid variant features:
- A 140 kW electric motor powering the front wheels.
- A 1.5-litre turbocharged petrol engine acting as a generator for the battery, delivering smooth, electric-like power without needing to plug in.
Soon-to-be-launched facelifted Nissan Qashqai
Will It Return To South Africa?
As of now, there’s no official confirmation from Nissan South Africa about whether the facelifted Qashqai will make its way back to our shores. But with all the upgrades it’s received, we can certainly hope that one day, it might grace our roads again.
Until then, the 2025 Nissan Qashqai will continue to be a standout in markets where it will be available, an SUV that looks great, feels luxurious, and offers top-notch performance. Discover the latest Nissan models available in South Africa, or explore our wide selection of quality pre-owned vehicles at Group1 Nissan today!
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What To Expect From The New 2025 Nissan Patrol
Posted by Group1 Nissan on 02 Sep 2024
What Is the New 2025 Nissan Patrol Like?
The official unveiling of the 2025 Nissan Patrol in early September has the industry talking! This model is the first all-new Patrol in 14 years. Recent leaks give us a glimpse of what’s in store, and it’s clear that Nissan has big plans for this all-new SUV. Here’s a closer look at what we know about the 2025 Nissan Patrol.
A More Commanding Exterior
Nissan has gradually revealed details about the 2025 Patrol, and the latest images showcase some striking design updates. At the front, the new Patrol features a prominent V-Motion grille, which is larger and more commanding than ever before. Adorned with silver meshing and a sleek light bar that stretches across its width, it gives this SUV a modern more aggressive appearance.
At the rear is an LED light bar that connects the two taillights. This addition enhances the Patrol’s sleek, streamlined look, while the C-shaped light clusters further define its modern exterior.
New Twin-Turbo V6
A significant change for the 2025 Patrol is a new engine. The next-generation Patrol will abandon the previous model’s naturally aspirated 5.6-litre V8 engine in favour of a 3.5-litre twin-turbo V6. This engine is part of Nissan’s new VH series, which also powers the Z sports car and the GT-R.
Nissan has promised that the twin-turbo V6 will deliver an exhilarating driving experience. The company’s executives have highlighted the engine’s superior capability, performance, and acceleration, suggesting that it will offer a driving experience that surpasses the outgoing V8.
The new powertrain is expected to provide even more power and efficiency, making it a formidable competitor in the SUV market.
Competitive Edge
The 2025 Patrol is set to rival top competitors like the Toyota Land Cruiser 300 Series and the Lexus LX. With its advanced twin-turbo V6 engine and modern design updates, the new Patrol aims to offer a compelling alternative in the high-end SUV segment.
What Lies Ahead
As the September unveiling approaches, the excitement around the 2025 Nissan Patrol continues to build. The new model promises to deliver a fresh take on a classic nameplate, blending modern technology and design with the rugged capability the Patrol is known for.
Has this wet your appetite for a new Nissan Patrol? Stay tuned for Nissan Patrol updates.
The post What To Expect From The New 2025 Nissan Patrol appeared first on Nissan Blog at Group1.
The NEW Navara Is Being Unveiled: Here Is What We Know!
Posted by Group1 Nissan on 02 Aug 2024
A new Nissan Navara is being unveiled!
Excitement is brewing among bakkie enthusiasts and Nissan fans as whispers of the next-generation Navara begin to surface. At Group1 Nissan, we are thrilled to share the promising developments from Nissan’s research and development teams, promising a bolder, more capable Navara.
While the exact launch dates in South Africa are still under wraps, we’re eager to give you a sneak peek into what might be in store. Let’s dive into the latest insights on this upcoming powerhouse.
A New Era Of Toughness And Comfort
The current Navara has been a stalwart in the Nissan lineup, known for its reliability and ruggedness. However, some users noted challenges with the coil-spring rear suspension, particularly under heavy loads.
Addressing these concerns, Nissan’s Senior Vice-President and Chief Planning Officer for the AMIEO region, Francois Bailly, hinted at significant improvements in the new model. Expect a shift to a more robust leaf-spring suspension system, similar to the much-lauded system of the latest Mitsubishi Triton. This upgrade promises not only better load-handling capabilities but also enhanced overall ride comfort.
Power And Performance Upgrades
Power enthusiasts will be keen to know that the next Navara is set to receive an upgrade in its powertrain. While the current model boasts a respectable 2.3-litre twin-turbocharged engine, the upcoming version is expected to sport a more potent 2.4-litre twin-turbo-diesel engine. This engine delivers an impressive 150kW and 470Nm of torque, offering a significant boost over its predecessor. This makes the new Navara not just a workhorse but also a capable performer on and off the road.
Advanced Technology And Safety Features
As with any new vehicle launch, technology and safety are at the forefront. The next Navara is anticipated to include an array of advanced safety features under Nissan’s Intelligent Mobility suite. This might include forward-collision warning, emergency braking, blind-spot monitoring, and rear cross-traffic alert.
Additionally, the integration of Nissan’s Intelligent Around View Monitor, which uses multiple cameras to provide a comprehensive view of the vehicle’s surroundings, will be a boon for those who often navigate tricky off-road terrains or urban environments.
A Glimpse Into An Electrified Future
While traditional internal combustion engines remain a staple, Nissan is also exploring electrification for its new lineup. Although no official announcements have been made regarding an all-electric Navara, the possibility of a plug-in hybrid version is on the horizon. This move aligns with Nissan’s broader strategy to embrace sustainable technologies, catering to a growing demand for greener vehicles without compromising performance.
Stay Connected For The Latest Updates
The anticipation for the next-generation Navara is palpable, and while we eagerly await more concrete details and a possible launch window, one thing is clear: this bakkie is set to redefine expectations. As Nissan continues to refine and perfect its offerings, we at Group1 Nissan are committed to keeping you informed and excited about what’s coming next.
To stay up-to-date with the latest news, developments, and possible launch dates for the new Navara, be sure to follow Group1 Nissan on Facebook. We’ll keep you in the loop with all things Nissan, including exclusive previews, updates, and more! The next chapter in the Navara’s story is unfolding, and we can’t wait to share it with you. Stay tuned!
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A New Take On The Metaverse – Nissan Sakura VR Launch
Posted by Group1 Nissan on 13 Jun 2022
Nissan launched their new EV range in the metaverse
According to one tech billionaire the virtual world, the metaverse, will be a place where your avatar can hang out with other people’s avatars and have virtual drinks while watching a virtual concert. So a big Meh, an exercise in futility dreamed up by someone who seemingly has no connection to the real world.
Just a moment though. Imagine if the virtual world/metaverse can be used to address real needs in a world where millions of people suddenly had to work remotely, interacting with people they have never met, with the only contact a faceless exchange via email or WhatsApp. This is a very real thing, and although it increases work or education opportunities significantly, it does contribute to feelings of dissociation, loneliness and anxiety.
Nissan is one of the leaders in using a virtual universe to bring remote workers into a more cohesive contact space. It started with virtual meetings and product development workshops and the like, similar to being at work but dressed in your jammies. Nissan soon realised a lot of people not only coped very well with a virtual reality world, but they preferred it to the old-school real world. A lot of these people were younger, more adventurous, and tech-savvy – in other words, a huge and prime slice of Nissan’s target market.
The Japanese tech giant started with a virtual reality (VR) version of its Nissan Crossing gallery in Tokyo’s buzzing Ginza district, using a platform created by US startup VR Chat. VR Chat was one of the pioneers of virtual, and later hybrid, events and exhibitions. This VR space kicked off with a world tour of the new Ariya EV. This showroom can host launches and other events.
Nissan recently launched the Sakura, an electric Kei-car – a Japanese market car segment limited in size and power and exempt from certain taxes and parking restrictions – popular with older people and the youth. With the latter market in mind, Nissan opted to have a VR launch as well as a physical launch.
The Sakura is a four-seater with a 20kW lithium-ion battery that can go 180km. It is the first in this class of mini to feature an advanced driver-assist system. This little car will cost around R290 000, about par with similar Kei cars.
The VR launch was a mix of the Matrix, Mario cart and J-pop and the traditional motoring media did not like it at all. “How can you launch, never mind sell, a VR car?”
Japan’s tech-savvy and novelty-seeking youth loved it and industry pundits predict similar VR/hybrid launches of other products – smartphones or razors or whatever. The VR launch of the Sakura was a stroke of genius, with Nissan being bold and tapping into the novelty nerve of its young market. What next? Subscribe to our blog and you will be among the first to know.
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