Category: Nissan Ariya
How Nissan Is Embracing Change To Drive The Future
Posted by Group1 Nissan on 24 Jan 2025
Embracing Change To Drive The Future
Nissan has long been a symbol of innovation, resilience and forward-thinking. From the groundbreaking launch of the Datsun brand in 1933 to the game-changing Nissan LEAF – the world’s first mass-market electric vehicle – Nissan has consistently led the way in transforming the automotive landscape.
Today, as the industry faces unprecedented shifts driven by electrification, sustainability and evolving customer expectations, Nissan sees these challenges not as obstacles but as opportunities to innovate and lead.
In this blog, we explore the key strategies and innovations shaping Nissan’s vision for the future. From their pioneering work in electric vehicles and strategic partnerships to their commitment to customer satisfaction and workforce development, we explore how Nissan drives change while staying true to its core values.
Leading The Charge In Electrification
As the world moves towards greener mobility, Nissan is doubling its commitment to electrification. The company’s investment in state-of-the-art EV powertrain facilities in Sunderland underscores its dedication to driving sustainable innovation.
The Nissan LEAF set the stage for electric vehicles, and now, models like the Nissan Ariya continue to showcase the brand’s prowess in EV technology.
By expanding its electrification strategy and aligning it with global trends, Nissan ensures it remains a key player in the transition to clean transportation. Whether enhancing battery efficiency or developing advanced charging infrastructure, Nissan’s innovations are paving the way for a more sustainable future.
The Power Of Strategic Partnerships
Throughout its history, Nissan has demonstrated the transformative power of collaboration. The Nissan-Renault-Mitsubishi Alliance is a prime example, illustrating how shared resources and expertise can drive success.
Through this partnership, Nissan has cut development costs by up to 40% and launched groundbreaking models like the Nissan Ariya.
The alliance’s leader-follower strategy ensures streamlined decision-making and efficient resource allocation, positioning Nissan as a model of sustainable innovation.
Building on this legacy, Nissan’s collaboration with Honda represents another leap forward. By combining Nissan’s electric vehicle expertise with Honda’s hybrid technology, the two manufacturers are poised to accelerate innovation and reduce costs in the rapidly expanding EV market. These partnerships highlight Nissan’s agility and vision in adapting to industry-wide trends.
A Customer-Centric Approach
For Nissan, adapting to change isn’t just about innovation – it’s about putting the customer first. The brand’s focus on enhancing the customer experience is evident in its vehicles, which blend advanced technology with intuitive design.
Whether offering reliable after-sales service or tailoring products to regional demands, Nissan ensures its customers remain at the heart of its mission.
By staying ahead of global trends and addressing regional preferences – such as affordability, fuel efficiency and sustainability, Nissan continues to build trust and loyalty among its diverse customer base.
Stability In A Changing Landscape
As the automotive industry evolves, Nissan remains steadfast in its commitment to stability. This focus is reflected in its efforts to safeguard jobs, support dealerships, and empower its workforce.
Nissan recognises its employees as the cornerstone of its success. By investing in career development and providing job security, the company ensures its workforce is equipped to navigate industry changes and contribute to long-term growth.
Nissan’s global network of dealerships plays a crucial role in delivering exceptional service. The company has implemented programmes that provide dealerships with the tools, training and resources needed to thrive in a competitive market.
Shaping The Future
In an era of transformation, Nissan isn’t just keeping pace with change – it’s leading the charge. By prioritising sustainability, forging strategic partnerships and focusing on customer-centric solutions, Nissan has set the stage for a brighter future.
Whether it’s through cutting-edge EV technology, enhanced customer experiences, or unwavering support for employees and dealerships, Nissan’s commitment to innovation and stability ensures it will continue to thrive in an ever-changing industry.
Want to be part of the revolution? Explore the latest vehicles that Nissan has to offer at Group1 Nissan today!
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Pole To Pole Down The Americas In A Nissan Ariya Electric Vehicle
Posted by Group1 Nissan on 29 Jun 2022
Nissan Ariya EV will embark on a world-first expedition through the Americas
Fun fact: there are no penguins in the Arctic and there are no polar bears in Antarctica. Not yet, although if a bear could convince a chap called Chris Ramsey to give it a lift, this may change. You see, Ramsey is an extreme adventurer like Bear Grylls, except he drives and prefers drinking tea. Ramsey is planning the first drive from the magnetic North Pole to the magnetic South Pole via North, Central and South America. Why?
Why? Because it has never been done before. Because it involves driving the full range of extreme conditions – vast distances, freezing cold, snow and ice. Baking deserts and hot, damp jungles. Salt pans and some of the most rugged and dangerous mountains on earth. 27 000 kilometres of testing terrain – consider that the circumference of the earth is 40 075km. And Ramsey will do this in a Nissan Ariya electric vehicle. Why?
He is doing it in the Ariya to show the ‘yes but’ crowd that EVs are not little fragile rich persons’ runabouts that can take you to the mall and back before needing an overnight charge.
If anyone is qualified for this quest, it is Ramsey. He has undertaken various EV adventures over the last ten years. In 2017, for example, Ramsey and his wife Julie became the first team to complete the gruelling Mongol Rally in an all-electric vehicle. This gruelling rally is 13 000km long across 13 countries and over hectic terrain. They used their specially modified Nissan Leaf AT-EV (all-terrain electric vehicle), which they had to recharge 111 times at a cost of around R2000.
For the Pole to Pole adventure Ramsey is using a modified Nissan Ariya e-4ORCE. The Ariya is Nissan’s first all-electric SUV and e-4FORCE is Nissan’s most advanced all-wheel technology. It accurately manages power output and braking performance for smoothness and stability. This increases driver confidence by tracing the intended driving line over a variety of road surfaces, including wet and snowy roads, without having to change the driving style. The modifications include a more rugged exterior, upgraded wheels, tyres and suspension. Interestingly enough, Ramsey’s support vehicle will be a completely standard Nissan Ariya e-4ORCE.
This is a major commitment for both Ramsey and Nissan. Apart from the fun and wow factor of seeing someone attempting something so over-the-top, it also has a real-world goal of supporting Nissan Ambition 2030, the company’s long-term vision around electrification as a central focus. If Ramsey completes all or even most of this quest, it will firmly establish EVS as an exciting and very capable vehicle that can provide most of our mobility needs going forward.
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Nissan Ariya EV Receives iF Design Award In Germany
Posted by Group1 Nissan on 09 May 2022
Nissan at the International Forum Design Awards
The new stunning and future-ready Nissan Ariya electric crossover has won the iF Design Award in Germany. It shares the prestigious accolade with the Nissan Pavilion after a jury of experts comprehensively evaluated both using five specific criteria: idea, form, function, differentiation and impact.
What Is The iF Design Award?
The iF International Forum Design GmbH in Hannover, Germany, launched the iF design award in 1954 and has since become one of the world’s most prestigious design honours. In this year’s competition, an independent jury with 132 design experts evaluated 10,776 products and projects from 57 different countries.
The iF Design Award aims to recognise and publicise exceptional designs. This year’s awards were based on nine categories:
- product design
- communication
- packaging
- service design
- concepts
- architecture
- interior design
- user experience (UX)
- user interface (UI)
A jury of 50 manufacturers and designers of various industrial products selected the winners based on aesthetics, functionality, quality, ergonomics, durability, and innovation. The product design category saw around 7,900 entries from roughly 60 countries.
All Eyes On The Nissan Ariya EV
The Nissan Ariya electric crossover was recognised for its exceptional innovation as an EV and high-quality design which highlights Nissan’s unique concept of “Timeless Japanese Futurism”.
The stylish Nissan Ariya combines Nissan’s expertise in electric vehicles with all the latest connected technologies. This marks the next chapter in the Nissan EV story which looks set on making history. In addition to the stunning exterior, the Nissan Ariya also offers powerful acceleration and a smooth, quiet ride. The interior is synonymous with a living room by providing a warm welcome and comfortable environment for the driver and passengers.
The innovative Nissan Ariya crossover SUV is the result of Nissan’s incredible expertise in electric vehicles. While packed with some of the most advanced technologies, it employs simple but modern styling that sets this EV apart from the rest.
The Nissan Pavilion And The Future Of Mobility
The Nissan Pavilion first opened in 2020 for a limited time where visitors could immerse themselves in the future of mobility. The building’s shape and the new Nissan logo represent Nissan’s idea that if you have a strong belief, it might even penetrate the sun. During the digital world premiere, the Nissan Ariya also adorned the new logo which was unveiled at the Nissan Pavilion.
Nissan has long been a leader in sustainable mobility solutions and wants to build a cleaner society. They want to become carbon neutral through the entire vehicle lifecycle and general operations by 2050 which comes from decades of research and development into programmes to help reduce emissions. Providing electric vehicle technologies that benefit the environment and society, including the Nissan Ariya, is but one glorious example.
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