Category: Nissan News

The Road Less Deadly: Nissan’s Commitment To Wildlife Safety

Posted by Group1 Nissan on 31 Mar 2025

Animalert-system

When it comes to innovation, Nissan has always been a step ahead. But their latest research and development effort isn’t just about performance or driver comfort. It’s about protecting some of the planet’s most vulnerable creatures from harm. With their ground-breaking NISSAN ANIMALERT initiative, Nissan is driving change, in an unexpected and inspiring way.

From Human Safety To Animal Protection

If you’ve ever heard that gentle whirr as an electric car glides by, you’re already familiar with one of Nissan’s forward-thinking features. Their EV pedestrian alert system was first introduced with the Nissan LEAF in 2010 to help people hear silent electric vehicles coming. Now, that same technology is being adapted to help animals steer clear of roads.

The concept is brilliantly simple: take those alert sounds and tweak the frequency to speak to animals instead of humans. This new approach aims to deter wildlife from venturing onto roads in the first place. And the ultimate goal? Zero wildlife fatalities caused by vehicles.

A Lifeline For The Amami Rabbit

The pilot phase of this project is underway in Japan’s Amami Oshima, a dense, forested island that’s home to the critically endangered Amami rabbit. These shy, nocturnal creatures are found nowhere else on earth, and unfortunately, their instinct to freeze in the face of danger makes them especially vulnerable to passing cars.

In 2023 alone, 147 Amami rabbits were killed by vehicles on the island, the highest number ever recorded. That’s a terrifying statistic for an already dwindling species. Enter NISSAN ANIMALERT: a customised sound-emitting device fitted into a Nissan Sakura EV, now being tested in real-world conditions.

So far, the results look promising. Early field tests showed that the rabbits responded instantly to the sound alerts, avoiding roads altogether.

Built Through Collaboration

This isn’t just a Nissan passion project. It’s a powerful collaboration between automotive innovation, academic research, environmental agencies, and local government. Alongside Nissan, contributors include the Ministry of the Environment, Amami City, Okayama University of Science, Nippon University, and wildlife experts from Amami Gunto National Park, among others.

Their shared mission? To integrate sound-based wildlife deterrent systems into everyday driving environments — particularly in areas where roadkill is a growing concern.

It builds on earlier Nissan awareness campaigns like #KnockKnockCats, which encouraged drivers to tap their car bonnets to scare off stray cats sheltering in engine bays. Now, with ANIMALERT, that same sense of responsibility is being scaled up — literally from the bonnet to the bush.

A Growing Global Issue

While this particular initiative is focused on a Japanese island, the issue of wildlife roadkill is a global one, and South Africa is no exception. Many local drivers have had heart-breaking run-ins with dassies, owls, or even small buck, especially on rural or mountain roads.

As Nissan continues developing this technology, we can’t help but hope for a future where it becomes a standard feature in vehicles sold worldwide, helping drivers avoid tragic accidents and giving wildlife a better chance of survival.

It’s a brilliant example of how automotive tech can serve both people and the planet with solutions that are smart, scalable, and driven by compassion.

What’s Next For Nissan?

The pilot on Amami Oshima is just the start. Nissan plans to refine the technology, widen its use, and eventually bring it into production models. While there’s no official word yet on when it might reach South African roads, the concept shows just how far Nissan is willing to go to protect what matters, even if it has fur or feathers.

At Group1 Nissan, we’re proud to be associated with a brand that puts such thoughtful energy into solving real-world challenges. Whether it’s pioneering electric vehicles or safeguarding endangered species, Nissan proves time and again that innovation can, and should, serve a bigger purpose.

Check back soon for more updates on exciting Nissan news right here on the Group1 Nissan blog.

The post The Road Less Deadly: Nissan’s Commitment To Wildlife Safety appeared first on Nissan Blog at Group1.

The 41st Nissan Children’s Storybook And Picture Book Grand Prix

Posted by Group1 Nissan on 24 Mar 2025

winners-of-childrens-book-Grand-Prix

The Nissan Children’s Storybook and Picture Book Grand Prix is a prestigious contest that continues to inspire and nurture young literary talent in Japan. This annual event, organised by Nissan Motor Co., Ltd. in collaboration with the International Institute for Children’s Literature, Osaka, has been an integral part of Nissan’s corporate citizenship activities for over four decades.

A Legacy Of Creativity

Since its inception in 1984, the Grand Prix has received more than 130,000 entries, leading to the publication of 75 books so far. The contest typically attracts around 2,000 entries each year, divided into two categories: Storybook and Picture Book. Now in its 41st year, the competition continues to foster creativity and inspire the next generation of storytellers while providing children with access to imaginative and enriching literature.

Honoring This Year’s Grand Prize Winners

This year’s competition saw an impressive 1,814 entries from amateur authors and illustrators eager to bring their stories to life. Taking home the prestigious Storybook Grand Prize was Shino, for the heartwarming tale Harukaze no Mahootsukai (The Wizard of the Spring Breeze). The story beautifully portrays the bond between a Japanese student and a transfer student from China, who navigates language and cultural differences through the shared appreciation of Chinese poetry. Set against the backdrop of a vibrant spring landscape, this story highlights the power of communication and friendship beyond words.

In the Picture Book category, Kawahara Kumiko’s Uragawa (At the Back) claimed the Grand Prize. This visually stunning book offers an introspective journey into a child’s haven, expressed through striking colors and delicate character expressions. Judges praised Kumiko’s ability to convey deep emotions through illustration, making Uragawa a compelling and poignant read for children.

Both winning books will be published by BL Publishing Co., Ltd. in December 2025, further extending their reach to a wider audience of children and adults eager for fresh and meaningful storytelling. Three storybooks and three picture books also received special prizes, while 20 storybooks and 10 picture books were recognised for excellence.

Notable Winners Through The Years

As the Grand Prix celebrates its 41st anniversary, it’s worth recognising some of its winners from past years:

Zakuro Kabashima won the 40th Storybook Grand Prize for “Kyo ni Kagitte” (“Just for Today”), and Susie was awarded the Picture Book Grand Prize for “Utsura Utsura” (“While Half Asleep”).
Rin Koutari won the 39th Storybook Grand Prize for “Atashi wa Hon wo Yomanai” (“I don’t read books”). Manna Umehara won the Picture Book Grand Prize for “Nanka Hitori Ookunai?” (“Aren’t we one person too many?”).
Marina Yabuguchi won the 38th Storybook Grand Prize for “Kibako no Cho” (“A Butterfly in a Wooden Box”). Reiko Hosokawa won the Picture Book Grand Prize for “Mikan Kyodai no Tanken” (“The Mandarin Brothers’ Expedition”).
Yoshiharu Kazui won the 37th Storybook Grand Prize for “Nagamichi-kun ga Wakaranai” (“I don’t understand that boy Nagamichi”). Darumamori won the Picture Book Grand Prize for “Marron Glacé.”

The contest, open to works written in Japanese, has helped launch the careers of many writers, including Akiko Miyakoshi (a notable figure in Japanese picture books). Some winning stories have even been incorporated into Japanese school curricula.

All this reflects Nissan’s dedication to enriching communities through literacy and education. Since its inception, Nissan has donated over 290,000 books to libraries and childcare facilities in Japan and Japanese schools abroad, nurturing a culture of reading among young learners.

The post The 41st Nissan Children’s Storybook And Picture Book Grand Prix appeared first on Nissan Blog at Group1.

Everything You Need To Know About The 2025 Magnite’s Safety

Posted by Group1 Nissan on 27 Feb 2025

Nissan Magnite 2025 safety

Nissan has always been at the forefront of innovation, pushing the boundaries of what’s possible in the automotive world. Enter the Nissan Magnite, a compact SUV that’s built to turn heads while keeping you and your loved ones safe. With impressive design elements, cutting-edge technology, and a robust suite of safety features, the Magnite is more than just a stylish urban ride – it’s a fortress on wheels.

Let’s take a deep dive into the Magnite’s safety credentials, its Global NCAP rating, and why this compact SUV is an excellent choice for South African drivers who value peace of mind on the road.

The Rise Of Safety-First Driving

There was a time when car buyers were drawn in by sheer aesthetics or brand loyalty. But today, there’s been a massive shift – people are prioritising safety like never before. The modern driver wants a vehicle that doesn’t just look good but keeps them protected in real-world scenarios. Automakers, in response, have levelled up their game, and Nissan has stepped up in a big way with the Magnite.

From city streets to open highways, South African roads can be unpredictable. Potholes, sudden stops, and reckless drivers are a reality. The Magnite’s safety package is built for these challenges, ensuring that whether you’re driving to work, heading out on a road trip, or doing the school run, you have layers of protection backing you up.

What The Global NCAP Safety Rating Means

Before we unpack the Magnite’s safety features, let’s talk about Global NCAP. The New Car Assessment Program (NCAP) is an independent body that rigorously tests vehicles for crashworthiness. It evaluates how well a car protects occupants in the frontal impact, side impact, and child safety tests.

The Nissan Magnite has earned a solid 4-star rating for adult occupant protection from Global NCAP. This rating is a testament to its strong structural integrity and well-designed restraint systems. When it comes to child occupant protection, the Magnite received a 2-star rating, meaning there’s room for improvement in rear seat safety features, but rest assured, it still includes essential elements like ISOFIX child seat anchors to keep little ones secure.

Now, let’s get to the good stuff – the features that make the Magnite a leader in its class when it comes to safety. Here’s what Nissan has packed into this SUV to ensure you drive with confidence:

Essential Protection On Every Drive

6 x Airbags: The Magnite is equipped with dual front, side, and curtain airbags, cushioning occupants from impact forces in the event of a collision.
Anti-lock Braking System (ABS) & Electronic Brake-force Distribution (EBD): Prevents the wheels from locking up during sudden braking, ensuring you remain in control while distributing braking force effectively.
Brake Assist (BA): Provides additional braking pressure during emergency stops, reducing stopping distance when you need it most.
Hill Start Assist (HSA): Prevents rollback when starting on steep inclines—perfect for those tricky hill starts in urban and rural settings.
Vehicle Dynamic Control (VDC): Adjusts engine output and braking pressure to keep the Magnite stable, particularly on slippery roads.
Traction Control System (TCS): Helps prevent wheel slip by adjusting power to each wheel, improving grip on challenging terrain.
Speed-Sensing Auto Door Lock: Automatically locks doors once the car reaches a certain speed, ensuring security while in motion.

Driver Assistance And Visibility Enhancements

Rear Parking Sensors & Camera: Assists with reversing and parking in tight spots, alerting you to obstacles behind the vehicle.
Around View Monitor (AVM): A 360° camera that gives you a bird’s-eye view of the vehicle, making parking stress-free.
Auto-Levelizer Headlamps: These adjust their angle based on driving conditions, ensuring optimal visibility without blinding oncoming drivers.
Tyre Pressure Monitoring System (TPMS): Helps you keep tabs on tyre pressure, ensuring better fuel efficiency and safety.

Child Safety Features

ISOFIX Child Seat Anchors: Secure mounting points for child seats, providing extra protection for young passengers.
Rear Seatbelt Reminder: Alerts passengers to buckle up, promoting safer journeys for all.
Impact-Sensing Door Unlock: In the event of an accident, doors unlock automatically, making it easier for emergency personnel to assist occupants.

However, a car’s safety isn’t just about technology; it starts with a strong, reliable structure. Nissan has engineered the Magnite with 67% high-tensile steel, creating a rigid yet lightweight frame. This ensures better impact absorption during collisions, directing energy away from passengers.

What Does This Mean For South African Drivers?

With ever-changing road conditions, having a car that prioritises safety is a game-changer. The Magnite delivers a balance of affordability, style, and uncompromised safety, making it an excellent choice for city dwellers and long-distance travellers alike.

For parents, the ISOFIX anchors and safety reminders provide reassurance when transporting children. For urban drivers, features like Hill Start Assist and Rear Parking Sensors make navigating tight spaces and steep inclines effortless. And for those long-haul road trips, Vehicle Dynamic Control and ABS ensure maximum stability, even in tricky weather conditions.

The Verdict: A Safety-Conscious Compact SUV

The Nissan Magnite is proof that you don’t need to sacrifice safety for affordability. Nissan has packed this SUV with features that punch above its weight, making it one of the smartest choices in the compact SUV segment.

It’s built to withstand everyday road challenges, from bumper-to-bumper traffic to unpredictable highways. With its 4-star Global NCAP rating, advanced safety tech, and robust build, it offers solid protection that gives drivers and passengers peace of mind.

If you’re looking for a vehicle that delivers on style, performance, and safety, the Magnite is ready to impress. But don’t just take our word for it; experience it for yourself. Book a Group1 Nissan Magnite test drive today, and stay tuned for more exciting Nissan updates coming your way!

The post Everything You Need To Know About The 2025 Magnite’s Safety appeared first on Nissan Blog at Group1.

Nissan Accelerates Green Steel Usage For Nissan Models

Posted by Group1 Nissan on 20 Feb 2025

Nissan-Green-Steel

Cleaner cars, greener manufacturing, and a future with slashed emissions? Nissan is driving straight for it in its mass-produced automobiles. The Japanese automotive giant has set its sights on a massive fivefold increase in the use of green steel by the end of fiscal year 2025, compared to 2023 levels, as reported in a recent press release. Given the emissions-heavy nature of steelmaking, ramping up green steel adoption in Japan is one of the most significant levers Nissan can pull to cut its environmental footprint.

The push for green steel is a key piece of Nissan’s broader commitment to reduce carbon emissions by 30% across the entire product lifecycle and reach carbon neutrality by 2050. Expanding its use in Japan is vital to this decarbonisation effort, particularly in material sourcing.

Expanding Nissan’s Green Steel Network

Nissan took its first step toward green steel in 2023, sourcing Kobenable Steel from Kobe Steel for the Japanese market. In addition, Kobe Steel will supply aluminium sheets made from raw materials made from green aluminium to further increase its reliance on low-CO2-emission aluminium. The company plans to broaden its green steel supply through strategic alliances with major steel producers, including:

Nippon Steel Corporation – NSCarbolex Neutral
JFE Steel Corporation – JGreeX
POSCO materials – carbon-reduction allocated steel

These partnerships employ a mass-balance approach to reduce CO2 emissions during production while maintaining the durability and performance expected from automotive-grade steel.

Why Green Steel Matters

The automotive industry is a top consumer of steel globally, making up around 60% of a vehicle’s weight and accounting for an estimated 7–9% of global greenhouse gas emissions. Traditional steel production methods rely on carbon-intensive blast furnaces, releasing significant amounts of CO2 when reducing iron ore. In contrast, green steel is produced using lower-carbon processes—such as low-carbon-reduced iron or the transition from blast furnaces to electric arc furnaces.

It is worth noting Nissan’s dedication to sustainability extends beyond integrating green materials into its supply chain, reflecting a bold vision for a safer, cleaner, and more inclusive future. The company is advancing in several strategic areas:

Battery innovations for cost-competitive and more efficient EVs, including solid-state and related technologies
Greater energy efficiency of e-POWER electrified powertrains
Development of a battery ecosystem to support decentralized renewable energy generation

With plans to electrify all new vehicles in key markets – Japan, China, the U.S., and Europe – by the early 2030s, Nissan is positioning itself as a leader in driving the global transition to electric mobility. Locally, the e-POWER technology is expected to be available in upcoming Nissan models.

Living In The Era Of Green Manufacturing

If scaled effectively, green steel has the potential to transform not only the automotive sector but a range of industries dependent on steel. Nissan is ahead of the curve, integrating sustainable materials and innovative practices for resilient manufacturing to contribute to a cleaner, more sustainable future.

Stay tuned for more updates on Nissan’s latest innovations and developments by following us on Group1 Nissan on Facebook.

The post Nissan Accelerates Green Steel Usage For Nissan Models appeared first on Nissan Blog at Group1.

The 2025 Nissan Micra EV: The Game-Changer

Posted by Group1 Nissan on 12 Feb 2025

Nissan-Micra-EV

Nissan is set to revolutionise the compact car segment with the upcoming 2025 Micra EV, transitioning from its traditional combustion engine to a fully electric powertrain. This strategic move aligns with Nissan’s commitment to electrification and sustainability.

Here’s what we know…

Cutting-Edge Platform And Production

The 2025 Micra EV will be built on the AmpR Small platform, a collaboration with Renault, also underpinning the forthcoming Renault R5. This shared platform is expected to offer a range of battery capacities, including 40kWh and 52kWh options, paired with electric motors delivering between 95hp and 150hp. This configuration aims to provide a practical range of up to 410km per charge, catering to daily commuting and longer journeys.

A Stylish New Look For The 2025 Micra EV

The new Micra EV is anticipated to feature a modern design reminiscent of the Mini, characterised by compact dimensions, a rounded front, and distinctive rear styling. Design elements such as short overhangs, a forward-leaning C-pillar, and a high beltline contribute to its dynamic appearance.

The front design departs from the traditional Nissan grille, instead showcasing deep-set headlights framed by LED semicircles. A contrasting roof colour adds a touch of flair, tapering toward the rear for a sporty look.

Advanced Features To Expect In The 2025 Micra EV

While specific technical details are yet to be fully disclosed, the Micra EV is expected to incorporate advanced electric vehicle technologies, ensuring a reliable and modern urban driving experience. The combination of various battery capacities and motor power options suggests flexibility to meet diverse driving needs.

What About South Africa? The Micra EV’s Potential Arrival

Nissan South Africa has not officially announced the availability of the 2025 Micra EV in the South African market. However, Nissan has introduced its e-POWER technology in South Africa, which combines a petrol engine with an electric motor to deliver a high-performance driving experience. This technology is expected to be available in upcoming Nissan models in the country.

The 2025 Nissan Micra EV represents a significant advancement in Nissan’s electric vehicle lineup, combining innovative design with advanced technology.

For those interested in exploring current Nissan models, Group1 Nissan offers a variety of options to suit your needs.

The post The 2025 Nissan Micra EV: The Game-Changer appeared first on Nissan Blog at Group1.

The Nissan Sakura EV = Small Car Making BIG Waves

Posted by Group1 Nissan on 07 Feb 2025

SAKURA_07_ev

In our last blog on the Nissan Sakura, we introduced you to Japan’s cherry blossom-inspired electric mini car – a marvel of urban mobility designed for the fast-paced streets of Tokyo. Since then, this little powerhouse has taken Japan by storm, outselling even its larger, more expensive EV counterparts. While the Sakura isn’t making its way to Mzansi quite yet, it stands as a brilliant example of Nissan’s forward-thinking approach to electric mobility.

So, what makes this tiny EV such a game-changer? Let’s take a closer look.

Designed For The #BigCityLife

The Sakura is a kei car, a category of ultra-compact vehicles that must adhere to Japan’s strict regulations on size and power output. These cars are built for efficiency in crowded urban spaces, making them ideal for weaving through traffic, squeezing into tight parking spots, and navigating narrow streets. Measuring just 3.4 m long and 1.48 m wide, the Sakura is the perfect fit for city life.

But don’t let its small size fool you—this EV is packed with cutting-edge Nissan technology. The ProPILOT driver assistance system helps with automated steering and braking, while ProPILOT Park takes care of parallel parking for you. It is electric driving made effortless.

Punchy Performance With An Eco-Friendly Heart

Despite its compact size, the Sakura delivers a zippy ride. It’s equipped with a 47 kW electric motor, producing 195 Nm of torque – plenty of punch for merging onto highways and handling stop-start traffic with ease. Drivers can choose between Eco, Standard, and Sport drive modes, tailoring the experience to their needs, whether that’s maximising battery life or adding a little extra oomph.

Speaking of battery life, the Sakura boasts a 20 kWh lithium-ion battery, which Nissan has cleverly designed using stacked cells for a compact fit. It offers a range of 180 km per charge—perfect for daily commutes and city trips. Need a quick top-up? The Sakura can fast-charge from 10% to 80% in just 20 minutes, making range anxiety a thing of the past.

Also read: A New Take On The Metaverse – Nissan Sakura VR Launch

Spacious And Smart Interior

You might expect such a tiny car to feel cramped inside, but the Sakura surprises with a roomy, well-designed cabin. Clever space utilisation means there’s ample headroom and legroom, and the high seating position provides excellent visibility. The minimalist dashboard houses a 7-inch Advanced Drive-Assist Display and a 9-inch infotainment touchscreen, keeping all essential information and controls at your fingertips.

The Sakura also features an e-Pedal Step, which allows for one-pedal driving – lifting off the accelerator automatically engages regenerative braking, helping to recharge the battery while slowing the car down smoothly. It’s the kind of smart innovation that makes Nissan’s EV technology stand out.

A Sales Sensation In Japan

Since its launch in 2022, the Sakura has become Japan’s best-selling electric car. Nissan has sold over 60,000 units, with demand so high that sales had to be temporarily paused to keep up. Part of the appeal? Its affordability. With a starting price of just 2.5 million yen (roughly R300,000), the Sakura is an EV that’s accessible to a wide audience.

It also comes in 15 colour options, including stylish two-tone variations, proving that small and practical doesn’t mean boring. And while kei cars are built with Japan in mind, it’s easy to see how a vehicle like the Sakura could thrive in other densely populated cities around the world.

What The Sakura Means For Nissan’s EV Future

The Nissan Sakura may not be coming to South Africa just yet, but its success signals something exciting – the future of electric mobility is diverse, innovative, and tailored to different markets. Nissan is proving that EVs don’t have to be massive, high-performance machines. Instead, they can be affordable, efficient, and designed to fit the specific needs of everyday drivers.

For South African Nissan fans, this is a glimpse of what’s to come. Nissan continues to push boundaries in EV development, and while the Sakura is designed for Japan, who’s to say a similar urban-friendly EV won’t make its way to our shores in the future?

We’ll be keeping a close eye on Nissan’s electric innovations, so be sure to check back soon for more exciting updates on the brand’s latest developments!

The post The Nissan Sakura EV = Small Car Making BIG Waves appeared first on Nissan Blog at Group1.

Nissan’s Drive Towards Sustainable Change

Posted by Group1 Nissan on 31 Jan 2025

Nissans-Sustainable-Change-2030

Nissan is committed to bold sustainability initiatives focused on decarbonising vehicles, cutting emissions, and driving meaningful social impact. The Paris Agreement aims to limit global warming to below 2°C above pre-industrial levels, requiring a 50% reduction in global emissions by 2030. In response, Nissan has aligned its sustainability targets with climate science to significantly reduce its environmental footprint, while at the same time promoting positive social change.

This blog explores Nissan’s moves towards a sustainable future.

The Sustainability Journey

Nissan has aligned its sustainability goals with The Paris Agreement, aiming to significantly reduce its environmental footprint, while driving meaningful social change.

The company’s long-term strategy, Nissan Ambition 2030, focuses on achieving carbon neutrality by 2050. By 2030, Nissan aims to reduce CO2 emissions across the vehicle lifecycle by 30%, manufacturing CO2 emissions by 52%, and driving emissions for new models in major markets by 50%. Additionally, Nissan is committed to fully electrifying new vehicle offerings by the early 2030s.

In March 2024, Nissan introduced ‘The Arc’ business plan – a strategic bridge between the completed ‘NEXT’ transformation plan and the long-term Nissan Ambition 2030 strategy. The Arc focuses on accelerating the transition to electric vehicles, fostering innovation, and reducing CO2 emissions. The plan also includes increasing annual sales by one million units and improving the operating profit margin to over 6% by the end of FY2026.

Beyond vehicle emissions, Nissan is actively working to reduce water usage at manufacturing plants and improve vehicle emissions management, including non-tailpipe emissions. The company also aims to eliminate dependency on new materials by integrating sustainable alternatives and reducing overall waste. Nissan has already achieved a 32% use of sustainable materials in key global markets and has successfully reduced lifecycle CO2 emissions by 30%.

Innovative Technologies Driving Change

1. Electric and e-Power Solutions

Nissan is accelerating the transition to electric mobility through cutting-edge EV and hybrid solutions. The company’s innovations include advanced electric vehicles like the Nissan LEAF and upcoming solid-state battery technology.

EVs produce zero direct carbon emissions, while energy management functions are integrated into key market vehicles. Nissan also prioritises sustainable battery recycling programmes to minimise environmental impact.

2. Sustainable Manufacturing

Nissan is committed to reducing carbon emissions in all its factories by 2050 through a transition to all-electric production facilities powered by renewable energy sources.

By 2030, the company aims for a 40% reduction in CO2 emissions from manufacturing compared to 2019 levels. The Intelligent Factory Initiative enhances energy efficiency, reduces waste, and integrates automation and robotics for sustainable vehicle production.

Nissan is also investing in solid-state battery technology to enhance the cost-effectiveness and performance of electric vehicles while supporting renewable energy systems.

Local Impact In South Africa

For the South African market, Nissan’s green initiatives bring tangible benefits. Consumers can expect more fuel-efficient and lower-emission vehicles, resulting in reduced running costs. Nissan’s efforts also align with global sustainability goals, contributing to cleaner urban mobility and a more eco-friendly automotive industry.

The Future Of Green Mobility

Nissan’s long-term sustainability strategy focuses on advancing battery technology to improve cost-effectiveness and performance, increasing the range and efficiency of electric vehicles, and exploring alternative carbon-neutral fuels. The company is also strengthening environmental governance and responsible sourcing practices to ensure a sustainable future for all.

Nissan is not just manufacturing cars — it is driving a sustainable future. This green revolution is about creating vehicles that protect both the driver and the planet.

To learn more about Nissan’s commitment to sustainability, visit a Nissan showroom and explore how the company is redefining automotive environmental responsibility. Stay updated by following Group1 Nissan on Facebook.

The post Nissan’s Drive Towards Sustainable Change appeared first on Nissan Blog at Group1.

How Nissan Is Embracing Change To Drive The Future

Posted by Group1 Nissan on 24 Jan 2025

Embracing Change To Drive The Future

Nissan has long been a symbol of innovation, resilience and forward-thinking. From the groundbreaking launch of the Datsun brand in 1933 to the game-changing Nissan LEAF – the world’s first mass-market electric vehicle – Nissan has consistently led the way in transforming the automotive landscape.

Today, as the industry faces unprecedented shifts driven by electrification, sustainability and evolving customer expectations, Nissan sees these challenges not as obstacles but as opportunities to innovate and lead.

In this blog, we explore the key strategies and innovations shaping Nissan’s vision for the future. From their pioneering work in electric vehicles and strategic partnerships to their commitment to customer satisfaction and workforce development, we explore how Nissan drives change while staying true to its core values.

Leading The Charge In Electrification

As the world moves towards greener mobility, Nissan is doubling its commitment to electrification. The company’s investment in state-of-the-art EV powertrain facilities in Sunderland underscores its dedication to driving sustainable innovation.

The Nissan LEAF set the stage for electric vehicles, and now, models like the Nissan Ariya continue to showcase the brand’s prowess in EV technology.

By expanding its electrification strategy and aligning it with global trends, Nissan ensures it remains a key player in the transition to clean transportation. Whether enhancing battery efficiency or developing advanced charging infrastructure, Nissan’s innovations are paving the way for a more sustainable future.

The Power Of Strategic Partnerships

Throughout its history, Nissan has demonstrated the transformative power of collaboration. The Nissan-Renault-Mitsubishi Alliance is a prime example, illustrating how shared resources and expertise can drive success.

Through this partnership, Nissan has cut development costs by up to 40% and launched groundbreaking models like the Nissan Ariya.

The alliance’s leader-follower strategy ensures streamlined decision-making and efficient resource allocation, positioning Nissan as a model of sustainable innovation.

Building on this legacy, Nissan’s collaboration with Honda represents another leap forward. By combining Nissan’s electric vehicle expertise with Honda’s hybrid technology, the two manufacturers are poised to accelerate innovation and reduce costs in the rapidly expanding EV market. These partnerships highlight Nissan’s agility and vision in adapting to industry-wide trends.

A Customer-Centric Approach

For Nissan, adapting to change isn’t just about innovation – it’s about putting the customer first. The brand’s focus on enhancing the customer experience is evident in its vehicles, which blend advanced technology with intuitive design.

Whether offering reliable after-sales service or tailoring products to regional demands, Nissan ensures its customers remain at the heart of its mission.

By staying ahead of global trends and addressing regional preferences – such as affordability, fuel efficiency and sustainability, Nissan continues to build trust and loyalty among its diverse customer base.

Stability In A Changing Landscape

As the automotive industry evolves, Nissan remains steadfast in its commitment to stability. This focus is reflected in its efforts to safeguard jobs, support dealerships, and empower its workforce.

Nissan recognises its employees as the cornerstone of its success. By investing in career development and providing job security, the company ensures its workforce is equipped to navigate industry changes and contribute to long-term growth.

Nissan’s global network of dealerships plays a crucial role in delivering exceptional service. The company has implemented programmes that provide dealerships with the tools, training and resources needed to thrive in a competitive market.

Shaping The Future

In an era of transformation, Nissan isn’t just keeping pace with change – it’s leading the charge. By prioritising sustainability, forging strategic partnerships and focusing on customer-centric solutions, Nissan has set the stage for a brighter future.

Whether it’s through cutting-edge EV technology, enhanced customer experiences, or unwavering support for employees and dealerships, Nissan’s commitment to innovation and stability ensures it will continue to thrive in an ever-changing industry.

Want to be part of the revolution? Explore the latest vehicles that Nissan has to offer at Group1 Nissan today!

The post How Nissan Is Embracing Change To Drive The Future appeared first on Nissan Blog at Group1.

Student Innovation Brings Nissan Customs To Life

Posted by Group1 Nissan on 16 Jan 2025

Student-Innovation

Tokyo Auto Salon is no ordinary motor show. Since 1983, the legendary three-day event, held at the Makuhari Messe in Odaiba, brings a yearly showcase of the most historic and innovative cars, along with some bold futuristic concepts. The 2025 Tokyo Auto Salon (TAS) took place from January 10 to 12 at the Makuhari Messe in Odaiba – the same venue since the event’s beginnings.

This year was no different; there was something to excite every kind of gearhead. A huge highlight of the show was the custom builds created by students from the Nissan Automobile Technical College. These creations demonstrated the next wave of talent in automotive design and engineering, keeping the spirit of car culture alive. Let’s take a look at what the students created—in just a few months, taking inspiration from previous classics and even repurposing parts from a Nissan Leaf.

Neo-Skyline

NEO Skyline

Inspired by the iconic fourth-generation Skyline C110 (released in 1972), popularly known as the ‘Kenmary,’ the NEO Skyline reimagines a classic for a contemporary audience. The concept, which was developed over six months by fourth-year students at Nissan Kyoto Automobile Technical College, was based on the CV35 Skyline Coupe platform. Its design combines modern styling with nods to its predecessor, including a custom ‘Tomoaki Blue’ paint, a pearl-infused update of the original Kenmary’s metallic blue. Representing Nostalgia, Encouragement, and Originality (NEO), the vehicle targets enthusiasts aged 30 to 50 who cherish automotive history while embracing fresh interpretations.

Z-Lealia

Z Lealia

The Z Lealia combines the sporty DNA of the Fairlady Z with the practicality of a station wagon, creating a versatile vehicle for enthusiasts who want performance without compromising family needs. Built on the M35 Stagea platform, the Z Lealia incorporates bold design elements from the RZ34 Fairlady Z, including sculpted rear fenders and sleek bodywork. The fourth-year students modified the rear fenders and roof, even integrating components from a Nissan Leaf to achieve the car’s distinctive shape. Its bright ‘Ikazuchi Yellow’ finish, borrowed from the Fairlady Z, adds a striking touch to this innovative family sports wagon.

Bluebird-Kiwami

Bluebird Kiwami

Third-year students from Nissan Aichi Automobile Technical College created the Bluebird Kiwami in just 10 weeks as part of their Auto Body Master Course. Using the PU11 Bluebird Maxima as a base, the students leveraged their panel beating and painting skills to whip a sporty custom-made body kit. The name ‘Kiwami,’ meaning ‘ultimate’ in Japanese, reflected their desire to bring perfection to every aspect of the BlueBird’s build. Painted in ‘Aurora Flare Blue Pearl,’ the car embodies freedom and adventure, appealing to young drivers who value style and shared experiences.

Did any of these wow you?

These boxes of metal on wheels are rolling works of art, each one bringing great creativity and style to the scene. Which one caught your eye? We would love to know your favourites! For the unaware, NATC has five campuses across Japan: Tochigi, Yokohama, Aichi, Kyoto, and Ehime. For all the latest updates, follow our Group1 Nissan Facebook page!

The post Student Innovation Brings Nissan Customs To Life appeared first on Nissan Blog at Group1.

Two Japanese Auto Giants Set For Merger & What This Means For Motorists

Posted by Group1 Nissan on 08 Jan 2025

Honda-and-Nissan-Merger

The world of automotive innovation is buzzing with the news of a groundbreaking partnership that could reshape the industry – Nissan and Honda are set to join forces. This merger represents a bold strategy for the two iconic brands and a significant shift in the global auto market as it grapples with increasing competition, particularly from China’s burgeoning electric vehicle (EV) sector. Let’s look at what this exciting development could mean for Nissan and the future of driving.

Why Nissan And Honda Are Teaming Up

The merger between Nissan and Honda is being hailed as a visionary move aimed at countering the dominance of Chinese automakers in the EV market. As the rise of Chinese electric vehicles, like those from BYD, shakes up global dynamics, Nissan and Honda are pooling their expertise to create a formidable alliance.

Nissan, long recognised for its leadership in EV innovation, and Honda, renowned for cutting-edge engineering and technology, are combining their strengths to push boundaries. Together, they aim to develop next-generation EVs, autonomous driving systems, and sustainable mobility solutions. This merger isn’t just about keeping up with competitors – it’s about shaping the future of transportation.

A Shared Vision For A Sustainable Future

The collaboration goes beyond traditional automotive manufacturing. By joining forces, Nissan and Honda aim to redefine what it means to drive sustainably. The partnership is expected to focus heavily on EV technology, autonomous driving systems, and battery innovation. Nissan’s extensive EV expertise, highlighted by models like the LEAF, complements Honda’s advanced research in energy-efficient solutions.

The addition of Mitsubishi, in which Nissan holds a significant stake, brings even more resources and expertise to the table. This three-way alliance could pave the way for revolutionary advancements that make EVs more accessible and desirable for drivers worldwide. South African motorists can look forward to potential innovations tailored to local needs, such as efficient battery technology and robust designs suited for our diverse landscapes.

The Allure Of A Legendary New Brand

While details remain under wraps, whispers of a legendary brand joining the alliance are adding to the excitement. This new entity is rumoured to offer a unique blend of performance and sophistication, leveraging the combined technological might of Nissan and Honda.

Imagine vehicles that not only embody cutting-edge design but also seamlessly integrate advanced features like AI-driven safety systems and ultra-fast charging capabilities. This new brand could bridge the gap between mass-market accessibility and luxury appeal, shaking up the automotive market on a global scale.

Facing Global Challenges Head-On

This merger comes at a time when the automotive sector is undergoing rapid transformation. The dominance of Chinese automakers in the EV space and the entry of tech giants like Foxconn have created new challenges for traditional manufacturers. By uniting, Nissan and Honda are better positioned to tackle these hurdles and emerge as leaders in a new era of automotive technology.

The partnership also highlights the changing priorities of the global auto industry. While traditional mergers focused on optimising production and reducing costs, this collaboration is driven by the need to innovate and invest in future-forward technologies. It’s a clear signal that Nissan and Honda are committed to staying ahead of the curve.

What It Means For South African Drivers

For South African motorists, this merger promises exciting possibilities. With Nissan’s strong presence in the country and a history of reliable, innovative vehicles, the collaboration with Honda could bring even more advanced models to our roads. Picture EVs that are not only eco-friendly but also designed to handle the unique challenges of South African driving, from long distances to rugged terrains.

This partnership also aligns with global efforts to reduce carbon emissions, which South Africa is actively supporting. As the country continues to invest in green energy infrastructure, the introduction of new EV models could help accelerate the transition to sustainable mobility.

The Road Ahead

While there are still many unknowns, one thing is certain: the Nissan-Honda merger is a game-changer. By pooling their expertise and resources, these two giants are setting the stage for a future where vehicles are smarter, greener, and more accessible. For Nissan fans, it’s an exciting time to witness how the brand continues to innovate and push boundaries.

At Group1 Nissan, we’re proud to represent a brand that’s always looking ahead. Whether it’s through cutting-edge EVs or partnerships that redefine the industry, Nissan remains committed to delivering exceptional quality and performance to drivers everywhere.

Stay In The Loop With Group1 Nissan

This is just the beginning of what promises to be a thrilling journey for Nissan and its partners. Be sure to check back on our blog soon for the latest updates and insights into Nissan’s innovations and global ventures. From groundbreaking research to exciting new models, we’re here to keep you informed every step of the way. Let’s drive into the future together!

The post Two Japanese Auto Giants Set For Merger & What This Means For Motorists appeared first on Nissan Blog at Group1.